The Great Indian Marketing Show

In this episode of The Great Indian Marketing Show, we sit down with Srinjoy Das, the driving force behind BGMI's success and Associate Director of Marketing at Krafton, the powerhouse behind Battlegrounds Mobile India (BGMI). 🎮

Srinjoy takes us behind the scenes of Krafton’s masterful marketing strategy and reveals how they’ve transformed BGMI into more than just a game—it's now a cultural phenomenon that’s taken India by storm. 🌟

🔑 Key Highlights:

🚀 Multi-Pronged Campaigns: Srinjoy unveils Krafton’s playbook for dominating the mobile gaming space with a variety of dynamic and impactful campaigns.

💡 More Than a Brand: Krafton’s genius lies in making BGMI more than just a game—it’s become an emotion that resonates deeply with its audience.

👾 Cracking the GenZ Code: Srinjoy shares his approach to capturing the hearts and minds of GenZ, the digital-native demographic that’s reshaping gaming culture.

🎯 Expert Advice: With experience at Tencent, Hike, and Airtel, Srinjoy offers fresh advice for new marketers on whether to go niche or take the broader path.

Storytelling in B2B is a game-changer, and here's why. In this electrifying episode, Aadil sits down with the powerhouse behind IBM India & South Asia’s marketing magic, Tuhina Pandey, to unveil the art and science of B2B storytelling that truly resonates.

Together, they explore:

Whether you're a seasoned marketing maestro or just beginning your journey, this conversation is bursting with revelations that will ignite your creativity and elevate your marketing game to new heights. Don't miss out on the wisdom, the wit, and those all-important 'aha' moments!

Ever met a coder who transformed into one of the industry's most revered CMOs? Enter Debur S Balamurali.

In this riveting episode of The Great Indian Marketing Show, we unravel Bala's extraordinary odyssey from the world of tech to the heights of advertising and SaaS.

Tune in as we dive into:

Get ready for a masterclass in career evolution, industry insights, and the art of staying ahead of the curve.

Discover the magic behind B2B brand marketing with none other than Praval Singh, VP of Marketing at Zoho, as we uncover what truly puts the 'Oho' in Zoho. Aadil Bandukwala dives deep into Praval's inspiring journey from agency founder to tech marketing maestro.

In this episode, we explore:

Gain priceless wisdom on building a founder brand and steering through the ever-changing world of B2B marketing. This episode is a treasure trove of insights for anyone looking to elevate their marketing game.

Aadil dives into a compelling conversation with Kaustubh Chandra, CMO at Airtel Business, as he reveals the secrets behind driving growth, boosting revenue, and fostering a fearless company culture. KC takes us through the intricacies of B2B marketing strategies across enterprise, mid-market, and SMB segments, and shares his insights on seamlessly blending AI with human expertise for powerful gtm motions across markets, industry verticals and product lines.

This episode features Karen Holland - Vice President Marketing, Asia Pacific & Japan at Dell. In this role, Karen is responsible for building Dell’s brand, thought leadership, and value proposition across the region and supporting business growth. She leads APJ marketing strategy, demand generation, direct and channel marketing, digital and social marketing innovations and drives Dell Technologies’ customer targeting and engagement strategies to grow the company’s customer base and create high-quality customer experiences. Join us as we chat all things advertising, communications, and marketing with a seasoned global marketer and executive with over 30 years of experience. 

With more than 20 years of experience in the hospitality industry within the Asia Pacific, Nilesh is an accomplished hospitality executive. Nilesh over the years has had career stints with The Oberoi Group in India, The Ritz Carlton in Indonesia, and St. Regis in Singapore and Malaysia. Nilesh is currently General Manager of the recently launched Le Meridien, Maldives Resort & Spa - a 360-degree canvas inspired by the formation of the Atolls, fringing reefs, and marine life. On this podcast, Nilesh talks to us about how the resort is an eco-conscious haven abundant with verdant flora and fauna and gives us the backstory around how he was brought in for the task force to launch Le Meridien Resort & Spa, Maldives right in the midst of the pandemic. Nilesh also talks to us about their GTM play, how he's leveraging the world-class Marriott Bonvoy program to usher in a very specific demographic of guests, and his hiring philosophy. 

If you have ever hired, led, or been part of a marketing team — you already know that one of the most impactful roles in an organization — and yet one of the toughest to hire — is product marketing.

But how does one hire truly exceptional product marketers? How should you structure the role? And how do you measure their impact? To answer all this and more —we are thrilled to be joined by Wendy Lu — Product Marketing Leader at Sense, the AI-driven Talent Engagement and Automation Platform backed by Accel and Google Ventures.

Prior to joining Sense, Wendy led product marketing for four years at the personal finance company SoFi, which IPO'd early this year at a valuation of US $ 9 Billion.

Leandro Perez is VP and CMO of APAC at Salesforce, where he leads marketing end-to-end for the region, including Australia, Vietnam, Philippines, New Zealand, Singapore, India, and Greater China. Prior to this role, Leandro drove global corporate messaging for the company and partnered closely with CEO Marc Benioff to drive content and messaging for Salesforce's internal events. Leandro joins us on this episode to discuss his journey, the challenges in leading a multi-country team, and the latest innovations at Salesforce marketing.

Sai Ganesh is Brand Marketing Leader at Dunzo, India's leading hyperlocal delivery service provider. Founded in 2014, Dunzo started off as a small WhatsApp group and gained so much popularity that it rapidly scaled into a full-fledged business. In January 2021 Dunzo raised $40 Million from existing investors including Google, Lightbox, Evolvence, and others, after seeing a massive surge in usage during the COVID-19 pandemic. Sai joins us on this episode to reveal how Dunzo has captured the Indian millennial's attention with its unrivalled marketing and brand.