Ian Prukner was born and raised in Royal Oak, Michigan. As a child, he was taught to attend school, get good grades, and find a good job. At 23 years old, he found himself with a college degree, a new wife, and not one job, but three, trying to make ends meet. He describes himself during this time as dying inside as the real world took a toll on him, making only $27,000 a year and working 80-90 hours a week. He knew he wasn't happy or fulfilled, and deep down, he felt that there was something more for his life and his family. He would get up every day and drive past miles and miles of magnificent homes and say to himself, "There has got to be a better way." With every day that passed, he could feel his dreams slipping away. So, he decided to make a change. Less than ten years later, with no experience in business or sales of any sort, he found himself earning in excess of seven figures annually. His life was literally revolutionized, not just financially but in every area, including health and marriage relationship. He went from watching his dreams slip away to walking in them every single day. Today, he lives in his dream home, travels the world, and raises his three incredible kids. This book BYPPRODUCT is itself, the byproduct of what he learned and applied over those IO Years. It's what he used to drastically change everything in his life. It's a decade of leadership, learned in the trenches of American business, applied to life. This is how Ian did it. 

AGENDA:

James Chapman is Founder and CEO of Plain Sight, a company that allows people who work on-the-go to build professional connections with each other in gathering spaces. The company derived from him being a serial entrepreneur and his passion for helping budding entrepreneurs. Prior to Plain Sight, he worked with Rock Ventures to help Detroit-based entrepreneurs start, grow, and scale their businesses. 

This done largely through a $1M pitch competition, Quicken Loans Detroit Demo Day. Prior to moving to Detroit from his hometown of Chattanooga he ran a workspace open in the evening hours (6pm – midnight) for side-hustlers that work full-time during the day. He is a published author of #TheHustle, and in 2014, he delivered a TEDx talk entitled Create a Culture of Selflessness. His first company launched was an oil change delivery company in 2013. James earned his bachelors degree in communications and marketing from Bluefield College.

Prior to Hawke, Erik founded, grew and sold two successful ecommerce companies.  Huberman is the recipient of numerous awards including Forbes “30Under30,” Inc. Magazine’s “Top 25 Marketing Influencers,” and Best in Biz North America’s “Marketing Executive of the Year.” A regular contributor to major publications like Forbes, Entrepreneur and CS Q, Huberman is also a well-known keynote speaker.

Erik Huberman is the founder and CEO of Hawke Media, the fastest growing marketing agency in the United States. Launched in 2014, Hawke Media has serviced over 1000 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Hawke Media has taken home numerous industry awards including inclusion on the Inc. 5000 2017 list of “Fastest Growing Companies”, Fortune Magazine’s “50 Best Workplaces in Southern California” and Forbes’ “Content Marketing Companies to Check Out in 2018. 

Steve Lesnard is an innovative executive with 20+ years’ experience leading high-profile business growth, global brand campaigns, revolutionary product launches and strategic partnerships across sports, technology and lifestyle. 

Mr Lesnard is a creative and strategic brand leader with a proven track record of integrated marketing excellence and digital innovation in an ever-evolving consumer landscape.  

Steve has high-profile general management experience, driving an integrated P&L of $5+ billion wholesale annually. He is a dynamic and passionate leader who thrives on inspiring teams and nurturing distinctive ideas through curiosity, diverse thinking and empowerment. 

Steve believes in the power of big ideas that challenge the status quo, the ability