The Art of Sway

By Danielle Wiley, Sway Group CEO

Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as t... more

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FAQs about The Art of Sway:

How many episodes does The Art of Sway have?

The podcast currently has 147 episodes available.

The Art of Sway episodes:

October 10, 2022 Episode 7: Phoebe Bain, Founder of Marketing Brew, Talks Influencer Pay Equity
Snapchat’s viability as an influencer platform, why we all miss coffee cup photos, and Tumblr re-entering the chat thanks to Elon Musk (?!). Plus, who’s being left out of the equal pay conversation for creators.

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33min
October 03, 2022 Episode 6: Josh ‘Bones’ Murphy on his Latest Documentary Film for Patagonia
An award-winning filmmaker’s unique (and delightful!) take on using visual storytelling to influence people into action, and choosing to motivate through hope as opposed to fear. Plus, how streaming’s democratization of storytelling truly boosts Patagonia’s charitable brand mission, and why modern platform metrics help de-mystify purposeful brand advocacy.

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33min
September 26, 2022 Episode 5: Caleb Gardner on the One Key Strategy for Digital Disruption
Sparking positive change from within, the ONE key strategy for brands trying to manage a wild market, and the danger of brands staying silent on important issues.

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32min
September 19, 2022 Episode 4: Rebecca Woolf, Author of All of This: A Memoir of Death and Desire
Ditching taboos and shame with award-winning parenting/life blogger turned authenticity media maven Rebecca Woolf. How can we push boundaries in the pursuit of truth and connection?

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36min
September 12, 2022 Episode 3: Jared Watson, NYU Professor, Talks About the Future of CGI Influencers
Studying influencers’ effectiveness, the surprising power of parasocial relationships, and how we REALLY feel about those CGI influencers. Don’t miss this great talk with Jared Watson, NYU Assistant Professor of Marketing.

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27min
August 29, 2022 Episode 2: Trendspotting and Gen Z according to Lynn Casey
Does Katniss from The Hunger Games REALLY tell us everything we need to know about Gen Z? Join us as we chat with trend expert, brand builder, and empathetic futurist Lynn Casey.

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32min
August 25, 2022 Episode 1: Mary Nice Talks Gender Conditioning in the Workplace
Our inaugural episode with creator/consultant Mary Nice dives into everything from TikTok’s unique vibe to oh-so-tricky ways gender conditioning can influence women in the workplace.

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22min

FAQs about The Art of Sway:

How many episodes does The Art of Sway have?

The podcast currently has 147 episodes available.