In this week’s show we interview Glenn Fisher, founder of AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade, Glenn has worked with Agora, a multi-million pound international financial publisher and now writes on a freelance basis as well as coaching aspiring copywriters. In this interview, Glen delves into the wisdom behind his recent publication ‘The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales’, covering a range of topics including:

• What exactly is copy, and the difference between direct and indirect-response copywriting
• What experience goes into becoming a successful direct-response copywriter, and why it’s worth taking time to respect your copy- even if you don’t invest in a copywriting specialist
• How direct-response copywriting is essential when it comes to the success of Google and Facebook Ads
• The importance of reading and researching the entire way through the copywriting process and how getting inside the subject makes writing so much easier
• How we can leverage rote learning to learn copywriting
• The importance of touching emotions in copywriting to sell products
• The four Ps and Us in copywriting and how they help you produce quality copy
• The role a headline plays in the efficiency of your ad copy and the other ways you can attract attention to your copy
• Why you need to get creative with your use of testimonials in your copy
• The importance of giving users and incentive to make the click, and how clarity is vital in your call to action.
• Knowing when to stop writing and managing your time.

 

Want to know more? Buy Glenn’s book ‘The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales’

Get in touch with Glenn:

Twitter- @allgoodcopy

Email- [email protected]

Website- www.theglennfisher.com