Anna-Lynn is back and hosting this week’s episode of the FreeDive podcast! She’s joined by Christina White, one of our amazing copywriters here at Seapoint, for a deep dive into what really goes into strong copywriting at a marketing agency.

Together, they break down the art of the edit—from swapping revisions with the creative director, to navigating feedback without taking it personally, to finding the fun in the strategy process.

Whether you’re a marketer, writer, or just curious about how great content gets made, this episode offers an honest look at the craft behind the copy.

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