Ted speaks with Scott Henrikson, CEO of Millesime Modern Cellars. They discuss the unique offerings of Millesime Modern Cellars, the evolution of wine culture, and the importance of innovative design in wine storage solutions. They explore the significance of wine in modern homes, the role of dealers in the industry, and the future aspirations of the company. Scott shares insights into the brand's commitment to quality and craftsmanship, as well as personal anecdotes about wine collecting and the joy it brings to social gatherings.

TOPICS DISCUSSED

• 01:05 Introduction to Millesime Wine Racks
• 04:00 The Art of Wine Storage
• 07:00 The Evolution of Wine Cellars and the business
• 11:20 Innovation in Wine Storage Solutions
• 15:15 Building a Brand in the Wine Industry
• 16:00 The Growing Importance of Wine in Homes
• 22:20 The Social Aspect of Wine
• 23:05 Building Relationships with Wineries
• 25:50 Innovations in the Wine Industry
• 27:00 Understanding the Market Demographics
• 28:00 Navigating Tariffs and Pricing Strategies
• 31:50 The Importance of Physical Showrooms
• 34:00 The Role of Dealers in the Sales Process
• 37:00 Unique Client Projects and Designs
• 38:45 Acquisition and Passion for the Industry
• 41:45 Lessons from Previous Experiences
• 43:45 Message to the younger generation

CONNECT WITH GUEST

Scott Henrikson

• Website
• LinkedIn
• Instagram

KEY QUOTES FROM EPISODE

• "Wine is art."
• "We're in 40 countries."
• "You need a good dealer."