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EPISODE DESCRIPTION
Sukhpal Saini is one of the cofounders of of Engyne, a platform that is simplifying SEO for folks. Before this, Sukh has built and shipped over 30+ products in the last 8 years.
Sukh is someone who perfectly embodies the builder spirit.
In this episode, you'll learn:
- How Sukh's journey as a founder it started with a failure
- How Sukh approaches learning and iterating on his mistakes
- Why building a startup isn't a risky bet
- Why SEO is beautiful and we should pay more attention to it
Sukh's Website / Company / Twitter / Linkedin
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TIMESTAMPS
(00:57) - Intro(02:10) - Today's Guest(02:41) - What We Learn Today(03:24) - Failing IIT Exam & Moving to Canada(05:36) - "I Have No Choice But To Persevere"(08:16) - The Pitch to Parents (11:12) - Security Guard at The Facebook Office(13:51) - Power of Visualization(15:26) - Designing With Specific Users in Mind(17:28) - Testimonials as Receipts Of Work(18:57) - Getting First 10 Customers(20:56) - "I Built Something. I Spent A Lot of Time on It. And Nobody Wanted to Use It."(25:17) - Selling Blueberry-flavored Honey(30:30) - The Method of Isolation(33:47) - The Power of Swimming In It(37:21) - "I'm a Sikh. The Word Sikh Literally Means To Learn"(40:30) - Advice for Other Technical Founders(42:38) - Why Having More Skillsets Maximizes Chances of Success(45:50) - To Me Building a Startup Doesn't Feel Like a Risky Bet At All"(49:45) - The Most Scary Thing (51:02) - The Joy of Building(52:31) - Why He Hates Haircuts(56:59) - SEO is Beautiful(01:01:19) - Vision for Engyne***
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