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The Asher Marketing Podcast: A dive into marketing trends, advertising best practices, and client success stories
The Asher Marketing Podcast: A dive into marketing trends, advertising best practices, and client success stories episodes
- 206: Rich Earnest
In this episode of the Asher Marketing Podcast, Rich Earnest talks about his new book, "How Smart Companies Win Government Contracts" and why relationships matter--even in procurement. Watch on YouTube or listen on your favorite podcast app.
About Asher Agency:
At Asher, full-service means we do it all, delivering measurable results through experienced expertise in all phases of marketing. And, we’ve been doing it all for over 50 years, adding to our capabilities as the world changes and opportunities grow.Putting our clients first, we dig deeper and stay engaged at every step, blending precision with originality to build meaningful connections. More than marketers, we’re true full-service partners.
Asher's Services:
ACCOUNT SERVICESA master plan calls for master minds.CREATIVE SERVICES
Clever creativity backed up by shrewd strategy.FRANCHISE SERVICES
We know how to localize brands, drive profitable sales and escalate traffic.DIGITAL MEDIA SERVICES
You don’t have to understand it all – because we do.WEB SERVICES
With great code slinging comes great responsibility.PUBLIC RELATIONS SERVICES
We do more than shine a light. We show you how to become the light.TRADITIONAL MEDIA SERVICES
We see you. And we’ll make sure everyone else does too.SOCIAL MEDIA SERVICES
Content that makes real connections.VIDEO SERVICES
Visual storytelling that advances brand visibility.Contact Asher:
Website:
asheragency.comAbout Rich:
“Rich is the co-founder of Earnest Consulting Group. He has over 16 years of government contracting experience as a business owner, employee of a fortune 500 company, and consultant. Rich specializes in helping companies build and execute a comprehensive strategy for entering the government market.”56 min - 205: April McCampbell
In this episode of the Asher Marketing Podcast, April McCampbell details how her career in broadcast media prepared her for work with Fort Wayne Parks and Rec. Watch on YouTube or listen on your favorite podcast app.
28 min - 204: Nic Hulting
In this episode, Nic Hulting discusses how his education in Sweden put him on a path to a career in marketing, and how each stop along the way prepared him for his job at Asher. Watch on YouTube or listen on your favorite podcast app.
Asher's Services:
ACCOUNT SERVICESA master plan calls for master minds.CREATIVE SERVICES
Clever creativity backed up by shrewd strategy.FRANCHISE SERVICES
We know how to localize brands, drive profitable sales and escalate traffic.DIGITAL MEDIA SERVICES
You don’t have to understand it all – because we do.WEB SERVICES
With great code slinging comes great responsibility.PUBLIC RELATIONS SERVICES
We do more than shine a light. We show you how to become the light.TRADITIONAL MEDIA SERVICES
We see you. And we’ll make sure everyone else does too.SOCIAL MEDIA SERVICES
Content that makes real connections.VIDEO SERVICES
Visual storytelling that advances brand visibility.Contact Asher:
Website:
asheragency.com39 min - 203: Sangeetha Ragavan
In this episode of the Asher Marketing Podcast, Sangeetha Ragavan shares her journey from a small town in India to leading marketing transformation at PepsiCo, Mars--and now, Parkview Health. She discusses how modern marketing goes far beyond creativity—requiring strategy, data, and deep consumer insight—while also exploring challenges like AI in healthcare and the importance of maintaining human connection. Watch on YouTube or listen on your favorite podcast app.
About Asher Agency:
At Asher, full-service means we do it all, delivering measurable results through experienced expertise in all phases of marketing. And, we’ve been doing it all for over 50 years, adding to our capabilities as the world changes and opportunities grow.
Putting our clients first, we dig deeper and stay engaged at every step, blending precision with originality to build meaningful connections. More than marketers, we’re true full-service partners.
Asher's Services:
ACCOUNT SERVICES
A master plan calls for master minds.
CREATIVE SERVICES
Clever creativity backed up by shrewd strategy.
FRANCHISE SERVICES
We know how to localize brands, drive profitable sales and escalate traffic.
DIGITAL MEDIA SERVICES
You don’t have to understand it all – because we do.
WEB SERVICES
With great code slinging comes great responsibility.
PUBLIC RELATIONS SERVICES
We do more than shine a light. We show you how to become the light.
TRADITIONAL MEDIA SERVICES
We see you. And we’ll make sure everyone else does too.
SOCIAL MEDIA SERVICES
Content that makes real connections.
VIDEO SERVICES
Visual storytelling that advances brand visibility.
Contact Asher:
Website:
asheragency.com
31 min - 202: Drew Bogs
Drew Bogs joined the Asher Marketing Podcast to share his thoughts on working in a new industry, digital marketing and AI. Watch on YouTube or listen on your favorite podcast app.
About Asher Agency:
At Asher, full-service means we do it all, delivering measurable results through experienced expertise in all phases of marketing. And, we’ve been doing it all for over 50 years, adding to our capabilities as the world changes and opportunities grow.
Putting our clients first, we dig deeper and stay engaged at every step, blending precision with originality to build meaningful connections. More than marketers, we’re true full-service partners.
Asher's Services:
ACCOUNT SERVICES
A master plan calls for master minds.
CREATIVE SERVICES
Clever creativity backed up by shrewd strategy.
FRANCHISE SERVICES
We know how to localize brands, drive profitable sales and escalate traffic.
DIGITAL MEDIA SERVICES
You don’t have to understand it all – because we do.
WEB SERVICES
With great code slinging comes great responsibility.
PUBLIC RELATIONS SERVICES
We do more than shine a light. We show you how to become the light.
TRADITIONAL MEDIA SERVICES
We see you. And we’ll make sure everyone else does too.
SOCIAL MEDIA SERVICES
Content that makes real connections.
VIDEO SERVICES
Visual storytelling that advances brand visibility.
Contact Asher:
Website:
asheragency.com
About Circle Logistics:
Circle Logistics is a freight broker providing logistics solutions to a wide array of customers. They provide coverage in the continental United States, Canada, and Mexico across all modes of transportation; Dry Van, Flatbed, Reefer, Expedite, Oversize, Air, etc.
Circle Logistics is committed to delivering on three core promises to their customers:
No Fail Service, Personalized Communication, and Innovative Solutions
Founded in Fort Wayne, Indiana in 2011 by Eric Fortmeyer and Chad Buchanan. A privately held 3PL moving roughly 33,000 loads a month across the U.S., Canada, and Mexico, with an asset-based fleet, a vetted carrier network, and branches across the country. Circle Logistics has grown without losing the part that mattered most at the beginning: when something is on the line, a real person picks up the phone.
“Our people are our greatest asset, and we wouldn’t be where we are today without continuous investment in talented individuals.”
Visit Circle Logistics at:
circledelivers.com/
46 min - 201: Katie Dwyer
On this episode of the Asher Marketing Podcast, Katie Dwyer talks about how her career in higher education has evolved and why she's more focused on the people she serves than the job title. Watch on YouTube or listen on your favorite podcast app.
About Asher Agency:
At Asher, full-service means we do it all, delivering measurable results through experienced expertise in all phases of marketing. And, we’ve been doing it all for over 50 years, adding to our capabilities as the world changes and opportunities grow.Putting our clients first, we dig deeper and stay engaged at every step, blending precision with originality to build meaningful connections. More than marketers, we’re true full-service partners.
Asher's Services:
ACCOUNT SERVICESA master plan calls for master minds.CREATIVE SERVICES
Clever creativity backed up by shrewd strategy.FRANCHISE SERVICES
We know how to localize brands, drive profitable sales and escalate traffic.DIGITAL MEDIA SERVICES
You don’t have to understand it all – because we do.WEB SERVICES
With great code slinging comes great responsibility.PUBLIC RELATIONS SERVICES
We do more than shine a light. We show you how to become the light.TRADITIONAL MEDIA SERVICES
We see you. And we’ll make sure everyone else does too.SOCIAL MEDIA SERVICES
Content that makes real connections.VIDEO SERVICES
Visual storytelling that advances brand visibility.Contact Asher:
Website:
asheragency.comAbout University of Saint Francis:
Founded in 1890 in the Catholic Franciscan tradition, the University of Saint Francis offers more than 60 undergraduate, graduate and doctoral programs through the College of Health Sciences and the College of Arts, Sciences, and Business. In addition to its traditional programs, Saint Francis designs focused curricula for working adults in Fort Wayne, Crown Point, Lafayette and online. USF Downtown houses the music technology program while offering enhanced internship and networking opportunities for students. The University of Saint Francis, recognized as an NAIA Five-Star Champion of Character institution, has 21 athletic programs boasting two individual and four team NAIA national championships. More than 1,900 students from a broad geographic region attend Saint Francis.53 min - 200: Career Advice Compilation
On this episode of the Asher Marketing Podcast, we compile career advice from select episodes from the first 200 episodes. Watch on YouTube or listen on your favorite podcast app.
40 min - 199: Zach Kessie
Zach Kessie joined the Asher Marketing Podcast to talk about how his interest in entrepreneurship, construction, and relationships have come together throughout his career. Watch on YouTube or listen on your favorite podcast app.
37 min - 198: Jason Minich
Jason Minich joined the Asher Podcast to talk about his lifelong passion for fitness and why he's reopened a location in downtown Fort Wayne. Watch on YouTube or listen on your favorite podcast app.
37 min - 197: Chris Lambert
On this episode of the Asher Podcast, Chris Lambert shares how he's navigated the changing retail environment in recent years and how he's kept his business, Christopher James Menswear, successful. Watch on YouTube or listen on your favorite podcast app.
33 min
About The Asher Marketing Podcast: A dive into marketing trends, advertising best practices, and client success stories
From the publisher's feed
Join Asher Agency as we take a deeper dive into current and emerging marketing trends, advertising best practices, and client success stories. Led by Asher’s VP General Manager, Anthony Juliano, this…
podcast discusses various marketing topics and aims to highlight the collaborative thinking and ingenuity seen in our marketing corner of the Midwest. Find out more about Asher at asheragency.com