Stories from the River

The Ashley Outlet Story: A Growth Strategy for Broad River


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Charlie Malouf dives into the history and evolution of the Ashley Outlet concept.

Charlie takes us back to the beginnings of the Ashley Outlet store, which initially started as a clearance center in Matthews, North Carolina. Over the years, they transformed and relocated the store to better serve their customers and meet the changing demands in the market. Charlie shares how they experimented with different assortments of goods, revamped the store's environment, and saw a significant boost in sales.

This success led them to open more Ashley Outlet stores in different markets, each catering to a unique customer base.

This episode on YouTube: https://youtu.be/QhnNE034lgI

We hope you enjoy this episode, and subscribe to our podcast for a new story each week. Visit https://www.storiesfromtheriver.com for more episodes.

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Stories from the RiverBy Broad River Retail

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