The Aspirant Podcast

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Facebook groups might seem oversaturated or chaotic—but they’re far from dead. In this solo episode, I’m pulling back the curtain on how I landed two high-quality clients through Facebook groups. I’ll walk you through what actually worked, the mindset shifts that made a difference, and how you can use these free spaces more strategically to get leads without being spammy.

If you’ve been feeling discouraged and like you’re getting passed up in Facebook Groups, this one is for you!

WHAT YOU’LL LEARN

• The small shifts that led to big client wins
• How niching made one post stand out instantly
• Why local groups can be more powerful than national groups
• A smarter way to show up (and train the algorithm)
• …and so much more!

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Feeling stuck in fear or overwhelmed by the entrepreneurial hustle? This is all too common, and luckily, there are tools and strategies to help make the weight of it all a little lighter! 

In today’s episode, we’re getting real about what it actually takes to build emotional resilience as an entrepreneur (hint: it’s not about "working harder").

Natasha sits down with psychotherapist Anissa Cordova, PhD, to talk about the messy, human side of business ownership—navigating discomfort, handling rejection, and staying grounded in a world that often pulls us toward fear and scarcity.

By the end of this conversation, you’ll feel equipped to:

• Recognize the sneaky signs of emotional depletion and restore your energy with simple shifts to maintain optimal performance and avoid burnout 
• Build resilience before the big stressors hit
• Tap into gratitude, play, and values-based decision-making to grow a business you actually love

Managing your mental health really is about so much more than self-care, it’s about creating systems and processes that support your wellbeing and create optimal performance so you can show up wholly for what matters most in your business and life. 

Share this with a biz bestie who needs a reminder that slowing down is a strategy!

About Anissa Cordova:

Anissa Cordova is a psychotherapist and life coach with a PhD in Health Psychology, based in Colorado. She works with clients in Denver and across the United States, helping them break free from unhelpful patterns and develop healthier ways to manage stress and emotions. She is also certified in EMDR, a powerful therapy for processing trauma and emotional challenges.

Her career has taken an unconventional path, from leading bicycle tours across the western U.S. and Canada to providing therapy for people with cancer and their loved ones. She has also worked with families in the field of organ donation, deepening her understanding of grief, resilience, and personal transformation.

She is especially passionate about supporting individuals with chaotic lives—like busy moms—who struggle to prioritize self-care. Her approach is compassionate, practical, and focused on creating lasting change. When she’s not working with clients, she loves spending time with her dog, hiking, practicing yoga and meditation, and riding her cruiser bike.

🔗 LINKS & RESOURCES

• Learn more about Anissa
• Connect with Anissa on LinkedIn

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What if the hardest season of your business was actually the beginning of your next big breakthrough?

In this episode, I’m joined by Sally Griswold, co-founder of Iron Orchid Designs (IOD), a globally beloved DIY brand known for creating some of the most beautiful and innovative decor tools on the market for furniture flipping and craft. Sally shares Iron Orchid Design’s journey of being two sisters licensing their designs to a larger company to becoming the multi-million dollar small business they are today. From the burnout that sparked a bold pivot, to the risks of starting over with zero guarantees, all while navigating running a business and raising six children with her husband - this is the founder’s journey that you don’t always get to hear.

So pull up a chair and join us for a cozy, coffee-shop-style convo. Here’s what to expect in this episode:

✨ Honest reflections on reinventing your business when what used to work doesn’t

✨ A real look at how mindset and consistency are more connected than you think

✨ What it takes to build a brand that supports your family instead of competing with it

✨ Why alignment matters and how to create a business that reflects your values

This one’s full of wisdom and lessons learned, share it with a business bestie who needs a little encouragement this week. 💛

About Sally Griswold:

Sally Griswold is a multi-7 figure brand co-founder, homemaker, and mom of six who built a business that puts faith and family first. As co-founder of Iron Orchid Designs, she helped grow the brand into a beloved leader in DIY décor, cultivating a raving fan base through organic marketing, heartfelt connection, and creative empowerment.

Known for her warmth, wisdom, and real-talk approach to both business and motherhood, Sally is passionate about helping women step confidently into their calling and embrace the freedom of God’s grace—in homemaking, entrepreneurship, and creativity.

🔗 LINKS & RESOURCES

• Iron Orchid Designs Products + Where to Buy 
• Join Iron Orchid Designs Facebook Creative Community 
• Follow Iron Orchid Designs on Instagram

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If writing about your business feels harder than taxes with a toddler… you’re not alone.

Messaging and copywriting trip up even the savviest entrepreneurs! In this episode, I’m joined by brand messaging strategist and website copywriter Stacy Eleczko for a convo that will totally change the way you think about how you talk about your business.

We’re pulling back the curtain on what actually makes copy convert—and why so many entrepreneurs are skipping the foundational steps that make marketing way harder than it needs to be.

Whether you’re tired of dead-end discovery calls or just want your website to pull its weight, this episode is packed with gold:

✨ The difference between positioning, messaging, and copy (and why it matters)
 ✨ What strong messaging really looks like—and how it helps you stand out
✨ How to do voice-of-customer research (even if you don’t have a big audience)

By the end of this convo, you’ll feel clear, empowered, and ready to share your work in a way that connects and converts.

About Stacy Eleczko:

If writing about your brand feels harder than explaining taxes to a toddler, you’re not alone. Stacy Eleczko is a brand messaging strategist and website copywriter who helps service-based, impact-driven businesses ditch the fluff and craft messaging that earns trust, drives action, and makes people say, ‘Hell yes, I need this.’ She blends strategy, buyer psychology, and creativity to turn complex ideas into clear, compelling, and high-converting copy—without the jargon or gimmicks. Because great copy isn’t about sounding clever—it’s about making an impact.

🔗 LINKS & RESOURCES

Connect with Stacy on LinkedIn 

Learn more about Stacy 

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If you think having an LLC means you don’t need business insurance, think again! In this episode, we’re busting that myth with insurance expert Alexandra Lammers. Whether you're an online service provider, coach, or product-based business owner, protecting yourself (and your business) is non-negotiable.

We’re breaking down the must-have policies, the biggest misconceptions about liability, and why having insurance isn’t just about protecting your business—it’s also about protecting your personal assets (and other people!). Plus, Alexandra shares the one type of insurance most business owners overlook (but absolutely need).

You’ll walk away from this episode with clarity on:
 ✔️ The difference between general and professional liability insurance
 ✔️ How insurance actually works to protect you if you get sued
 ✔️ What coverage online business owners specifically need
 ✔️ Why scaling your business means scaling your coverage
 ✔️ How to find an agent who actually listens to your business needs

If you've been putting off getting insured, this is your sign to take action today. Tune in now! 🎧

About Lammer Insurance Agency: 

Lammers Insurance Agency is an independent agency with over 70 carriers, owned by Alexandra Lammers. As a self-employed business owner, Alexandra Lammers loves helping other business owners protect what they’ve built so they can achieve their goals and run a healthy business.

A proud boy mom, she spends weekends with family outdoors—either paddleboarding on the water or hiking to find a waterfall.

Links & Resources:
Connect with Alexandra: LammersInsurance.com
Follow Alexandra on Instagram: @AgentLammers

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SEO can feel like an overwhelming maze of keywords, algorithms, and technical jargon—especially for solopreneurs who don’t yet have the budget to hire an expert. But what if optimizing your website didn’t have to be so complicated?

In this episode, I sit down with SEO strategist Jeff Wilson to break down simple, actionable steps that any business owner can take to improve their website’s visibility. From creating content that attracts the right audience to structuring your pages for search engine success, Jeff shares practical insights that won’t require expensive software or hours of technical training.

We also discuss the mindset of SEO, why consistency is key, and how to make the process feel less like a chore and more like a powerful long-term strategy for growing your business.

Plus, we’re hosting a live SEO workshop later this month! Stay tuned to learn how to join us and get hands-on guidance to take your website to the next level.

📩 Join my email list for workshop details

About Jeff 

Jeff Wilson is your go-to SEO strategist and digital marketing expert, with a knack for helping small to medium-sized businesses and solopreneurs really shine online. He has a plethora of experience across various industries and excels at breaking down SEO into understandable audits and actionable plans. Jeff’s all about creating tailored strategies that boost your online presence and drive real growth. If you're looking for clear, effective guidance to navigate the digital world, Jeff makes SEO straightforward and successful for businesses ready to make a big impact.

🔗 Connect with Jeff Wilson on LinkedIn

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Feeling scattered, overwhelmed, or struggling to follow through on tasks? You’re not alone! Whether you have ADHD or just find it hard to stay on top of everything as a business owner, this episode is packed with practical strategies to help you get organized, manage your time effectively, and actually get things done.

I’m joined by Kat, a professional organizer and ADHD coach, who shares real-life systems that work for both neurodivergent and neurotypical entrepreneurs. We’ll talk about why traditional productivity advice doesn’t work for everyone, how to beat procrastination, and simple strategies to avoid decision fatigue. Plus, Kat shares how she and her husband (who has ADHD) structure their work and home life to stay on track.

In this episode, we cover:
✔️ The real reason you procrastinate (and how to fix it)
✔️ How to create systems that actually work for you
✔️ Smart time management hacks to prevent overwhelm
✔️ How "body doubling" can boost productivity
✔️ Simple ways to improve focus and follow-through

If you’ve ever wished for more focus, better organization, and less stress, this episode is for you!

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Kat is an ADHD Organizing Specialist and Coach passionate about helping neurodiverse individuals create systems that fit their unique brains. Born and raised in the Philippines, she has called Sacramento home for nearly a decade. With a deep understanding of how people and spaces impact overall health, she blends organization strategies with emotional support to empower her clients.

She is currently attending a program to become a certifed Professional Organizer in Chronic Disorganization as well as working her way into getting certified as a Neurodiversity Coach.

Committed to self-compassion, she is on a journey to transform her inner critic into her biggest cheerleader.When she’s not working, you’ll find her exploring new flavors in the kitchen or playing pickleball with her friends.

Follow Kat on Instagram 

Visit Badass Homelife 

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In this episode, Natasha Clawson sits down with Stephanie Long, founder and CEO of Mrs. SEO, to dive into the top SEO trends for 2025 and how AI is shaping the future of search. Stephanie shares insights on how businesses can optimize their websites for AI-driven search results, user search intent, and high-quality content creation. 

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What happens when AI starts questioning what’s real and what’s not? As AI tools become more integrated into our digital world, business owners and creators are facing a new challenge—one that could impact visibility, trust, and originality.

Are we entering an era where proving our authenticity is just another algorithm to beat? Let’s talk about what this means for the future of online business.

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 What if your next big business opportunity came from a casual, everyday conversation? In this episode, I’m sharing how a chance encounter at the gym led to a valuable connection—without a single sales pitch. We’ll dive into why relationship-based marketing is the secret to selling with ease and how you can start making meaningful business connections in the most unexpected places. Tune in and discover how simple, genuine interactions can open doors you never saw coming! 

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