By Naylor Association Solutions
5
88 ratings
The podcast currently has 14 episodes available.
Inspiring and effective leadership is the cornerstone of any thriving association. That’s why in Season Two of the Association Adviser Podcast, we’ll be doing a deep dive into all aspects of leadership.
In this Season Two preview, our host Christine Shaw, CEO & President of Naylor Association Solutions, is joined by Sarah Sain, CAE, Vice President of Content Services and one of the lead researchers of the Association Benchmarking Report.
This season is all about leadership and what it takes to guide successful associations. Whether you’re an association executive, partner, or someone passionate about organizational success, this season will equip you with practical tools and inspirational stories from leaders at every level to drive your association forward. Plus, learn the latest findings from the Association Benchmarking Report that inspired this season’s focus on leadership.
Resources:
Read the report: Association Benchmarking Report
Explore more strategies for leading successful associations.
Visit: https://www.naylor.com/
Connect with us:
LinkedIn: @NaylorAssociationSolutions
Christine Shaw: [email protected]
Sarah Sain, CAE: @SarahSain
*Please rate us and leave us your thoughts and comments on Apple Podcasts, we love to hear from you!
So much of an association’s value proposition is delivered through content.
Whether you’re struggling to streamline your content efforts or looking to maximize engagement and revenue, this episode will equip you with practical strategies to elevate your association's impact.
We're diving deep into the vital role content plays in driving membership engagement, delivering mission-aligned value, and boosting non-dues revenue for your association.
Joining us today is Hilary Marsh, President and Chief Strategist of Content Company—a consultancy specializing in content and digital strategy for associations, nonprofits, and corporations.
Hilary brings her wealth of experience, from her early days navigating the transition from print to digital to her current work helping major associations get the most out of their content.
You’ll learn:
About the guest:
Hilary Marsh is the Founder and Chief Content and Digital Strategist at Content Company, Inc. She has extensive expertise in content strategy, content management, and web operations, leading multidisciplinary digital projects spanning web, social media, and e-communications for associations, nonprofits, and corporations in multiple industries. An experienced strategic communicator, Hilary has created digital strategies, developed content strategies and management plans, managed social media guidelines and channels, built e-newsletter programs, written digital content, helped organizations choose content management systems, and more.
Resources:
Read the ASAE Foundation’s research: Content Strategies for a Changing World
Learn about empathy-based personas.
Recommended reading: Content Strategy for the Web
Explore more on content strategy.
Visit: https://www.naylor.com/
Connect with Hilary Marsh:
LinkedIn: Hilary Marsh & Content Company
X: @hilarymarsh
Visit: https://contentcompany.biz/
Join: https://content-strategy.com/
Connect with us:
LinkedIn: @NaylorAssociationSolutions
Christine Shaw: [email protected]
*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!
What if you could personalize every email uniquely to the individual recipient on your list?
It turns out you can with the help of AI. In today’s episode, Erica Salm-Rench, COO of rasa.io, shares with us how AI is revolutionizing newsletter conversion rates and engagement by adding value through personalization.
Erica brings her wealth of experience in digital marketing, web development, SEO, and advertising to the conversation as she shares her early days at Tulane University to leading innovative strategies at rasa.io. Erica helps us dive deeper into the fundamentals of successful email marketing and how leveraging AI to create personalized newsletters will enhance member engagement and drive non-dues revenue.
You’ll learn:
About the guest:
Erica Salm Rench is the Chief Operating Officer at rasa.io. After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now at rasa.io, she gets to blend her love of digital marketing technology and email in order to support the incredible community of rasa.io customers.
Resources:
Recommended reading: Ascend: Unlocking the Power of AI for Associations, Competing In the Age of AI, The Age of AI
For the latest on AI: Tech Brew Newsletter, Revolutionize Your Marketing with AI
Recommended listening: The Artificial Intelligence Show
Just for marketers: Marketing AI Institute
Explore more on artificial intelligence.
Visit: https://www.naylor.com/
Connect with rasa.io & Erica Salm-Rench::
LinkedIn: @rasa.io & @esalm
X: @rasa_io
Instagram: @rasa.io
Visit: https://rasa.io/
Connect with us:
LinkedIn: @NaylorAssociationSolutions
Christine Shaw: [email protected]
*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!
What do positivity and creativity have in common? When combined, they can motivate a team to achieve above-and-beyond results.
In today's episode, special guest, Dianne Vance, CAE, Director of Business Development and Sales at the American Occupational Therapy Association (AOTA), inspires us by sharing her unique journey into the world of associations. She shares how her background in psychology unexpectedly led to a thriving career in sales and marketing.
You'll hear real-world examples of creative sales strategies, tips on maximizing talent within your sales team, and insights on staying adaptive in a fast-paced industry. Plus, Dianne offers invaluable advice for other association sales leaders looking to achieve similar success.
You’ll learn:
About the guest:
Dianne Vance, CAE, is the Director of Business Development and Sales at the American Occupational Therapy Association. Dianne is a results-driven business development professional with 20+ years of award-winning sales and marketing experience at high profile membership associations. Her expertise is in generating advertising, exhibit, sponsorships and membership sales, designing innovative collateral materials, and leading successful sales teams.
Resources:
Recommended reading: Life’s Too Short: A Memoir
Explore more on Success Sales Strategies
Visit: https://www.naylor.com/
Connect with AOTA & Dianne Vance:
LinkedIn: @aota, @diannevance
X: @aotainc, @dvances
Facebook: @AmericanOccupationalTherapyAssociationAOTA,
Instagram: @aotainc
Visit: https://www.aota.org/
Connect with us:
LinkedIn: @NaylorAssociationSolutions
Christine Shaw: [email protected]
*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!
When an association values its team as much as its members, the results are inspiring!
Today, we have a truly refreshing guest joining us — Christina Lewellen, MBA, CAE, Executive Director of ATLIS, the Association of Technology Leaders in Independent Schools.
In this episode, our host Christine Shaw talks with Christina about her compelling journey from journalism student to association leader and shares invaluable insights into the fast-growing world of her relatively young association. She discusses the strategic elevation of technology leaders in educational institutions, especially post-COVID, and the innovative ways her small but mighty team is making an impact.
We dive into her unique leadership style and workplace culture, including cutting-edge practices like a four-day workweek, zero internal emails, and unlimited PTO.
You’ll learn:
About the guest:
Christina Lewellen, MBA, CAE, Executive Director, Association of Technology Leaders in Independent Schools, is a seasoned association executive who brings a data-driven framework to business planning and strategy, having earned her MBA from the Rochester Institute of Technology and the Certified Association Executive designation from the American Society of Association Executives. She was named the Executive Director of ATLIS in 2019 and travels coast-to-coast visiting independent schools and their leadership teams. She serves as a trustee for the Harmony Foundation International and is actively involved in volunteer roles in the association community.
Resources:
Recommended reading: On Call: A Doctor’s Journey in Public Service
Explore more topics on Innovation.
Visit: https://www.naylor.com/
Connect with ATLIS & Christina:
LinkedIn: @associationoftechnologyleadersinindependentschools & @ChristinaLewellen
Visit: https://theatlis.org/
Connect with us:
LinkedIn: @NaylorAssociationSolutions
Christine Shaw: [email protected]
*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!
Creating a sense of belonging and community can be a challenging task but when accomplished the results are pure magic!
Today’s episode dives deep into the world of creating intentional and meaningful experiences that drive member engagement and foster growth. Our guest, Aaron Wolowiec, MSA, CAE, CMP Fellow, President & Founder of Event Garde, is a trailblazer in the association space, with four successful brands under his belt: Event Garde, Facilit8Me, Review My Speaker, and Health by Association. Aaron brings a wealth of expertise to our conversation in designing events, facilitating learning, and nurturing a sense of belonging within communities.
Together, host Christine Shaw and Aaron explore the necessity of crafting intentional networking opportunities that cater to diverse needs and why it’s crucial for both attendees and sponsors to feel genuinely included. Plus, Aaron shares actionable insights on how to overcome the challenges of event programming and how to make advertisers and sponsors active participants rather than passive contributors.
You’ll learn:
About our guests:
Aaron Wolowiec, Founder & President of Event Garde LLC, is nationally recognized for his professional development work with boards, learners, staff and volunteers. Having launched four successful brands – Event Garde, Healthy by Association, Review My Speaker and Facilit8Me – Aaron’s equal parts practitioner and theorist. Since 2011, Event Garde has helped leading trade associations, individual membership societies, non-profit organizations, and government agencies across the United States address a range of unique and challenging professional development needs through customized services and expert guidance informed by research, trend analysis, best practices, prior experiences, and intuition.
Resources:
Recommended reading: Pricing For Associations, The Art of Gathering
Explore more on Building Community
Visit: https://www.naylor.com/
Connect with Event Garde & Aaron Wolowiec:
LinkedIn: @eventgardellc, @aaronwolowiec
Facebook: @EventGardeLLC
X: @eventgardellc, @aaronwolowiec
Visit: https://eventgarde.com/
Connect with us:
LinkedIn: @NaylorAssociationSolutions
Christine Shaw: [email protected]
*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!
Clear communication and marketing directly translates to how an association is resonating with its members … or not.
In this exciting episode, we’re diving deep into the world of association communication and marketing strategies and rebranding efforts with our special guest, Bill Rowan, Senior Director of Communications & Marketing for the National Asphalt Pavement Association (NAPA).
Bill shares his incredible journey from designing ads for the Yellow Pages to spearheading a comprehensive overhaul of NAPA’s marketing and communications. Together, we explore how data-driven decisions, a strategic communications gap analysis, and the power of stakeholder feedback led NAPA to a more member-centric approach. We’ll also touch on Bill’s passion for the Japanese business philosophy of Kaizen, which emphasizes continuous improvement.
Bill provides valuable insights on enhancing member engagement, driving non-dues revenue, and the intricate details behind a successful association rebrand. This episode is packed with actionable advice and inspiring anecdotes.
You’ll learn:
About the guest:
Bill Rowan is the Senior Director of Communications & Marketing at the National Asphalt Pavement Association (NAPA). Bill shapes NAPA's internal and external communications. He helps staff, members and media convey compelling information about the asphalt pavement industry and inspire action to advance the industry, its members, and its critical role in U.S. infrastructure.
Resources:
Case study: Strategic communications gap analysis
Recommended reading: Everybody Writes
Explore more on communication strategy.
Visit: https://www.naylor.com/
Connect with NAPA & Bill Rowan:
LinkedIn: @Bill Rowan & @asphaltpavement
Instagram: @goasphalt
Visit: https://www.asphaltpavement.org/
Connect with us:
LinkedIn: @NaylorAssociationSolutions
Christine Shaw: [email protected]
*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!
Empowering and motivating a team consistently can be a daunting task, but it doesn’t have to be if you center your efforts on the human experience.
In today's episode, we're joined by Jennifer McClennon, MSN, RN, CNL, CHPN, Manager of Business Strategy at the National Hospice and Palliative Care Organization (NHPCO). Jennifer, with her unique background in nursing, patient care and sales strategy, shares how she has built strong corporate partnerships to support NHPCO’s mission of delivering person-centric healthcare.
We'll dive into how her nursing experience informs her work at NHPCO and her approach to leading a team with compassion and empowerment. Join us as we explore Jennifer's journey in healthcare and association management.
You’ll learn:
About the guest:
Jennifer McClennon MSN, RN, CNL, CHPN is the Manager of Business Strategy at the National Hospice and Palliative Care Organization (NHPCO). She is a highly experienced nurse with a background in hospice, palliative care, oncology, and patient services. Jennifer has held various roles in healthcare organizations, such as leading outpatient nurses, conducting comprehensive assessments, coordinating palliative care, and managing patient loads. Jennifer has also worked in sales and media consultation, providing training and developing advertising programs. With a Master's in Clinical Nurse Leader, Jennifer is dedicated to improving patient safety, reducing errors, and advancing healthcare quality.
Resources:
Recommended reading: Crucial Conversations: Tools For Talking When Stakes Are High
Explore more on leadership.
Visit: https://www.naylor.com/
Connect with NHPCO & Jennifer:
LinkedIn: @Jennifer McClennon & @NHPCO
Instagram: @NHPCO
Visit: https://www.nhpco.org/
Connect with us:
LinkedIn: @NaylorAssociationSolutions
Christine Shaw: [email protected]
*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!
What does it take for an association to go global and also withstand the test of time?
In today’s exciting episode, we sit down with Larry Montague, President & CEO of TAPPI, to explore the dynamic strategies that led him on a path to transforming TAPPI’s financial state into one of notable, profitable success.
Larry shares how he transitioned from a corporate sales and marketing career into the leadership role at TAPPI, and the pride that comes in taking the helm at an association with more than 100 years of history. He also talks about how the association embracing members at the center of its organization’s structure and decision-making has created a positive cultural shift.
You'll also hear about the innovative ways TAPPI is spearheading the future of the industry through technical education, training, and their global events. Larry also shares his experiences from international travels, his passion for the industry, and offers some golden advice for other association leaders.
Whether you're an executive looking for ways to grow membership, increase engagement, or are curious about non-dues revenue, this episode is brimming with valuable insights and strategies.
You’ll learn:
About the guest:
Larry Montague joined TAPPI as President & CEO in 2006. His passion for the pulp, paper, tissue, packaging, and converting industries is only matched by the passion of the volunteers, staff and members of TAPPI. He is known for his ability to transform a company into a thriving, financially viable and competitive enterprise in the global marketplace. Larry’s dedication to the continued and lasting sustainability of TAPPI is an essential motivator in his success with the association.
Resources:
Recommended reading: Courage To Execute
Explore more on member engagement.
Visit: https://www.naylor.com/
Connect with TAPPI & Larry Montague:
Email: [email protected]
LinkedIn: @TAPPI
X: @TAPPITweets
Facebook: @joinTAPPI
Instagram: @tappi1915
Visit: https://www.tappi.org/
Connect with us:
LinkedIn: @NaylorAssociationSolutions
Christine Shaw: [email protected]
*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!
Being a growth-minded leader can shift your association into a culture that is both value-driven and authentic.
In today’s episode we’re honored to talk with Tracy Folkes Hanson, CAE, President & CEO of CSAE. Join us as we dive into what it means to embrace a growth mindset as our host, Christine Shaw, discusses with Tracy the significance of mentorship, including reverse mentorship, and how aspiring leaders can benefit from surrounding themselves with diverse teams. Tracy highlights the evolving nature of member engagement and the imperative for associations to remain member-centric and innovative.
Tracy also emphasizes the power of listening, community values, and giving back as the cornerstones of effective leadership. Her advice for rising executives will inspire you to lead with grace, understand your strengths, and use your platform to uplift others.
You’ll learn:
About the guest:
A visionary thought leader, Tracy Folkes Hanson, CAE, is known for her success in developing and driving corporate culture, collaboration, and strategy. Tracy joined CSAE as President & CEO in July 2017. Prior to joining CSAE, she held senior positions for numerous leading brands both in the private and non-profit sectors, including the Ontario Chamber of Commerce, MasterCard International, Kinark Child & Family Services, and The Arthritis Society. A small stint in politics, Tracy was elected to Whitby Town Council in 2010 as North Ward Councillor. She continues to be an active volunteer and community leader.
Resources:
Recommended reading: We Are All The Same Age Now
Explore more on Leadership.
Visit: https://www.naylor.com/
Connect with CSAE & Tracy Folkes Hanson:
LinkedIn: @csae, @tracyfolkeshanson
X: @csaeconnect, @tracyFHanson
Facebook: @associationexecutives
Visit: https://csae.com/
Connect with us:
LinkedIn: @NaylorAssociationSolutions
Christine Shaw: [email protected]
*Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!
The podcast currently has 14 episodes available.
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