Managing members and member advocacy is an essential element of the association’s purpose. Rich Gott of MemberWise shares how he started a free-to-join membership association focussing on members in associations. We discussed how to do engagement in an online world and how to communicate about tangible benefits in an ever intangible world.
MemberWise also conducted a great research project that launched now in June 2021 after receiving responses from 719 associations. The rearch report is available on the MemberWise website and is a valuable resource to use in response to the current circumstances of associations.
"I am widely recognised as one of the leading membership thought-leaders / specialists in the UK and I chair The MemberWise Network - the largest free professional network for membership and association professionals.
I provide practical help and support to over 3,000 membership bodies looking to increase new member acquisition, improve member retention, enhance member value and optimise member engagement/participation to enable long term sustainable growth.
Throughout my career I have delivered a range of member-facing senior management team roles at a range of high profile membership bodies (including the Royal College of General Practitioners, The Law Society, Royal College of Psychiatrists, British Dental Association, College of Optometrists and Chartered Instititue of Educational Assessors)) and I pride myself on 'walking the talk'.
I regularly speak at national conferences, facilitate membership focused away days/working groups/client days (for organisations including The IET, Royal College of Nursing and Chartered Institute of Credit Management) and provide membership diagnostic consultancy insight/advice to leading membership organisations (including the British Society of Immunology, Institution of Fire Engineers and Royal College of Anaesthetists)."
Find our guest online at linkedin.com
The Associations Edition explores how volunteer-led associations are coping with challenges and changes to their association membership and management from around the world.
Charlotte Kemp, Associations' Futurist, discusses the challenges and solutions that association executives are experimenting with and distills the learning into simple, actionable steps for volunteer-led associations, world wide.
Charlotte can be contacted at [email protected].
This post can be found online at futurespodcasts.com
Learn more about Charlotte's associations work on her site https://charlottekemp.co.za/associations-in-the-future/