This man is single-handedly revolutionizing urban commutes, one bike at a time. Meet Anirban Mohanty, co-founder of driEV. Join us as we explore innovation and sustainability, from unraveling the Indian retail sector to preserving our planet's environment.
00:00 Opening
01:06 Anirban's journey unfolded
04:56 Digital Marketing: Navigating the Online Scene
06:41 The Indian retailing sector
08:09 How to crack the Indian market and understanding consumer behavior
10:49 Performance marketing in the digital era
13:15 How to scale with no money
15:04 Introducing driEV
17:17 Socio-economic and climatic impact of vehicles
23:46 The cost of Indian education and the problem of unemployment
27:15 Do tier 1 colleges matter?
29:14 The value of education: Does a degree matter?
31:02 Why are most entrepreneurs dropouts?
33:09 Thinking process of an Indian consumer vs. a foreign consumer
35:20 Why did big bazaar shut down
35:44 Time = currency: importance of dispensable income
37:38 Opportunities in India
37:59 How to make your mark? Positioning yourself as a brand
41:20 Difference between marketing and branding
43:34 Impact of LPG Reforms in India
46:05 Navigating and comparing growth trends between developed countries and India
48:58 The importance of catching trends
52:46 The problem of charging stations for e-vehicles
59:51 Is India's future fully electric?
01:01:20 The big picture: Saving the planet and survival of the human species
01:01:49 Exploring Alternative sources of energy
01:06:39 The power of collective global effort
Supported by #redbull
(The Astrix Show - Season 2, Episode 30)
Episode hosted by: Amlan Tripathy
Idea and creative by: Amlan Tripathy
Edited by: Siddhant Tripathi, Nilesh Patnaik
Graphics by: Arindam Panigrahi
Show Notes by: Nidhi Bhat
Crew: Anirudh Das, Arindam Panigrahi
Location Courtesy: The Space, Patia
Produced by: Siddhant Tripathi