The Attention Economy. What is it, what does it matter and how can you adapt?

We start (0:20) with the 1997 article "Attention Shoppers!", which details the 'attention economy' and how cyberspace has a natural economy of attention. 

We discuss how (3:00) the attention economy is fully-fledged in 2021 and (5:30) how in 1997 it was predicted that "the attention economy would prevail."

We discuss (7:00) The Social Dilemma and our personal responsibility, including some details on how your (10:00) data is used in the "fight for your attention" and how the use massive-scale testing to keep your addicted (11:20).

We end with a recap (12:40) of the Attention Economy and some details on how you can utilise this knowledge in life and in business.

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