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The Attention Metric Measures Video Viewership Engagement
Video marketing in faced with a big challenge. People are being distracted more and more by the devices they use to view videos. They no longer have the same attention span.
On average when people are distracted by the device they use to view videos – their ad recall decreases by 43%.
This has led to a rise in a new metric – The Attention Metric – that attempts to measures more accurately the effectiveness of marketing video.
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By Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.
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Video marketing in faced with a big challenge. People are being distracted more and more by the devices they use to view videos. They no longer have the same attention span.
On average when people are distracted by the device they use to view videos – their ad recall decreases by 43%.
This has led to a rise in a new metric – The Attention Metric – that attempts to measures more accurately the effectiveness of marketing video.