Sign up to save your podcasts
Or
Share "The Attention Wars: Would You Like To Know More?" with Paul Barlow
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
"The Attention Wars: Would You Like To Know More?" with Paul Barlow
Everyone in marketing - be it B2B B2C or any other kind knows how hard it is to grab people's attention long enough to make an impact - especially in a world where short form content like Tik Tok and Instagram Reels dominates media consumption.
In this episode of Ten X Academy, Samuel talks with Content Strategist Paul Barlow, who has worked on content creation strategy for B2B and B2C organisations, had to pivot during the pandemic to keep brands relevant and has been building micro-niches on Tik Tok to get digital natives out there voting.
They discuss why Micro-niching is an effective tool in the Attention Wars, how an understanding of form can help build brand and much more.
You can see more of Paul's experiments with Micro-niching on Tik Tok here: https://www.tiktok.com/@paul_barlownz?is_from_webapp=1&sender_device=pc
Follow Paul on Linkedin here -www.linkedin.com/in/paulbarlownz/
Follow Samuel on Linkedin here - www.linkedin.com/in/samuelmwilliams/
Follow us on Linkedin here or Instagram here to get heaps of extra content as well!
Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!
View all episodes
By Ten_X_AcademyEveryone in marketing - be it B2B B2C or any other kind knows how hard it is to grab people's attention long enough to make an impact - especially in a world where short form content like Tik Tok and Instagram Reels dominates media consumption.
In this episode of Ten X Academy, Samuel talks with Content Strategist Paul Barlow, who has worked on content creation strategy for B2B and B2C organisations, had to pivot during the pandemic to keep brands relevant and has been building micro-niches on Tik Tok to get digital natives out there voting.
They discuss why Micro-niching is an effective tool in the Attention Wars, how an understanding of form can help build brand and much more.
You can see more of Paul's experiments with Micro-niching on Tik Tok here: https://www.tiktok.com/@paul_barlownz?is_from_webapp=1&sender_device=pc
Follow Paul on Linkedin here -www.linkedin.com/in/paulbarlownz/
Follow Samuel on Linkedin here - www.linkedin.com/in/samuelmwilliams/
Follow us on Linkedin here or Instagram here to get heaps of extra content as well!
Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!