In this episode, we flip the table as Paul Barlow, who has featured as a guest on the Ten X Podcast - the episodes The Attention Wars and So You Want To Start A Podcast? - serves as the host of this episode and Sam, our usual host, is "the guest". Listen to this episode as Paul and Sam reflect on 2022, including the changes we've experienced in the workplace with the ongoing pandemic, and look towards to the upcoming year. 

You can follow Paul and Sam on LinkedIn:

Paul Barlow

Samuel Williams

Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!

Welcome back to another episode of the Ten X podcast! In this episode, brought to you by Aamplify.Marketing, we once again jump back to 2020 when Sam, your host, was part of a panel run by Jamie Worrall in which they discussed connecting and engaging with audiences via virtual events and how to make sure your events generate demand. 

Welcome back to the Ten X Podcast! In this episode, we jump back in time to 2020 when Sam, your host, was part of a panel run by Jamie Worrall in which they discussed the transforming revenue generation and what the next normal was shaping up to me in the face of the pandemic.Listen to this episode to hear perspectives from sales, marketing, and customer success leaders.

You can follow each of them on LinkedIn:

Sam Williams: www.linkedin.com/in/samuelmwilliams/

Jamie Worrall: https://www.linkedin.com/in/jamieworrallltd/

Kat Warboys: https://www.linkedin.com/in/katwarboys/

Sam Howie: https://www.linkedin.com/in/samhowie/

Source of original broadcast: https://www.aamplify.marketing/b2b-marketing-dialogues-register

Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!

In this episode, Sam discusses the effective ways to sell your impact, not your time, and adapting to unrelenting change in the face of the pandemic and the way we market and sell ourselves. Learn what the four Ps that, together, will help you form a winning symphony.

You can follow Sam on Linkedin here - www.linkedin.com/in/samuelmwilliams/

Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!

In March 2020, Covid was sweeping the world and with it came a wave of quick thinking adaption as well!

Sam Williams, B2B Marketer (and our show host) was about to take part in the Inbound 2020 Conference in Sydney, Australia when it hit - decimating the ability for the show to be put on in person and in many ways, acting as a microcosm of events happening world wide.  In August 2021, when Aotearoa New Zealand's largest city went back into another lockdown with the arrival of the Delta Variant, Sam recorded this introduction to a B2B book he is working on - which we'll go into later as part of Ten X Marketing Academy.

What is fascinating though is how the Pandemic reshaped how B2B marketing had to change - and change quickly to stay relevant in a world where suddenly everyone was home, budgets were frozen and the future was uncertain.  It is eye opening just how much industry norms have shifted in such a short amount of time - as witnessed here with this recording hypothesising (or foreseeing) the changes needed to stay relevant

You can follow Sam on Linkedin here - www.linkedin.com/in/samuelmwilliams/

Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!

In this episode of the Ten X Academy, B2B Marketer Sam talks with media producer and reformed journalist Paul Barlow about how to use Podcasts as a tool for effective long term B2B marketing, the tips to help succeed and the pitfalls to avoid.

You can follow Sam on Linkedin here - www.linkedin.com/in/samuelmwilliams/

You can follow Paul on Linkedin here - https://www.linkedin.com/in/paulbarlownz/

And check out Podcast Pros Here to learn more about building a successful podcast. Or check out this video on how to Get Started with your own Podcast set up.

Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!

In a post Pandemic world where screen time and video calls became every day occurrences, live streaming as a B2B Marketing tool evolved as well.

In this episode Sam talks with visual story teller Leo Falasca about the importance of getting the basics right with live streaming, mistakes to avoid and the necessity of getting the right gear, people and practice! Hear from the experts directly and learn which mistakes to avoid!

You can follow Sam on Linkedin here - www.linkedin.com/in/samuelmwilliams/

You can follow Leo on Linkedin here -www.linkedin.com/in/leofalasca/

Follow us on Linkedin here or Instagram here to get heaps of extra content as well!

Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!

Knowing a buyer persona and using the information is a challenging skill set to have - especially if you don't lay the groundwork first!

In Part 2 of “The Thing about Buyer Personas” Sam Williams and Sarah Kelsey discuss how to create Customer Avatars, based on the Persona research, and the importance of making sure there is buy in from within the organisations you’re working with and the goals you’re working with align across the company.

You can follow Samuel on Linkedin here - www.linkedin.com/in/samuelmwilliams/

You can follow Sarah on Linkedin here - www.linkedin.com/in/sarah-kelsey-b29984119/

Follow us on Linkedin here or Instagram here to get heaps of extra content as well!

Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!

In branding and marketing, identifying an end client persona can be an incredibly useful tool that will help marketers identify needs, wants and appeals that can be better used to tailor content, target campaigns and create measurable outcome parameters.

In this Episode of Ten X Academy, Sam talks to Sarah Kesley - the host of the One Up Project and Co-Host of a recent Live Town Hall series for a project they worked on together.

Together they discuss the challenges of creating a buyer persona and the shortcoming they can have when the project lacks support from within an organisational structure.

You can follow Samuel on Linkedin here - www.linkedin.com/in/samuelmwilliams/

You can follow Sarah on Linkedin here - www.linkedin.com/in/sarah-kelsey-b29984119/

Follow us on Linkedin here or Instagram here to get heaps of extra content as well!

Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!

How can community building in a B2B context help you with your own marketing and what are some of the common pitfalls associated with community building?

In this episode, Samuel Williams talks with Community Marketing expert Mariana Abel about the benefits and potential issues with building a dedicated community around your client or around what you offer.

You can follow Mariana on Linkedin here - www.linkedin.com/in/mariana-abel/

You can follow Samuel on Linkedin here - www.linkedin.com/in/samuelmwilliams/

Follow us on Linkedin here or Instagram here to get heaps of extra content as well!

Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!