Everyone in marketing - be it B2B B2C or any other kind knows how hard it is to grab people's attention long enough to make an impact - especially in a world where short form content like Tik Tok and Instagram Reels dominates media consumption.

In this episode of Ten X Academy, Samuel talks with Content Strategist Paul Barlow, who has worked on content creation strategy for B2B and B2C organisations, had to pivot during the pandemic to keep brands relevant and has been building micro-niches on Tik Tok to get digital natives out there voting.

They discuss why Micro-niching is an effective tool in the Attention Wars, how an understanding of form can help build brand and much more.

You can see more of Paul's experiments with Micro-niching on Tik Tok here: https://www.tiktok.com/@paul_barlownz?is_from_webapp=1&sender_device=pc

Follow Paul on Linkedin here -www.linkedin.com/in/paulbarlownz/

Follow Samuel on Linkedin here - www.linkedin.com/in/samuelmwilliams/

Follow us on Linkedin here or Instagram here to get heaps of extra content as well!

Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!

Hubspot is one of the worlds foremost digital tools for B2B Marketing - with an integrated CRM, SEO tools, landing pages, customer persona tools, analytics and customer services, it's use as a tool for B2B is immense but can also cause issues if the reasons behind its use aren't obvious to everyone.

In this episode, Sam talks to Timothy Roberts, a Digital B2B Marketer and accountancy survivor who has stepped into the world of Hubspot to help mentor others in the best ways to get the most out of the tool.

Join them as they go through real world examples of how to really impress with Hubspot and the very real downfalls of not having everyone on the same page when it comes to the reasons why they're using a tool like Hubspot.

You can follow Timothy on Linkedin here - https://www.linkedin.com/in/tjrobertsnz/

You can follow Samuel on Linkedin here - https://www.linkedin.com/in/samuelmwilliams/

Follow us on Linkedin here or Instagram here to get heaps of extra content as well!

Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!

Growth Hacking sounds like a job made up for a movie, but the reality is that Growth Hacking is a new tool in the belt of B2B marketers that will help them adapt to the ever changing world of technology and connectivity we all live and work in today.

Taylor Simmons is a new breed of B2B Marketer, a Growth Hacker that uses analytics, imbedded tracking tools, and a smattering of psychology to be able to see how end users move through digital touch points and how best to use this data to grow, reach and connect with them and others. 

In this episode Sam and Taylor discuss how Growth Hacking can reshape traditional expectations for B2B marketing, but also the potential pitfalls of having someone with a little knowledge trying to dictate how these tools work within traditional parameters.

You can follow Taylor on Linkedin here - www.linkedin.com/in/taylor-simmons/

You can follow Samuel on Linkedin here - www.linkedin.com/in/samuelmwilliams/

Follow us on Linkedin here or Instagram here to get heaps of extra content as well!

Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!

In branding and marketing, identifying an end client persona can be an incredibly useful tool that will help marketers identify needs, wants and appeals that can be better used to tailor content, target campaigns and create measurable outcome parameters.

In this Episode of Ten X Academy, Sam talks to Sarah Kesley - the host of the One Up Project and product marketing expert; and Drew McCartie, whose work into persona and client marketing has helped build countless campaigns.

Together they explore examples of Persona Projects that came together, and what the expected and unexpected outcomes of these projects were and how this tool can be useful to other B2B Marketers.

In this Episode Drew references an article - here is for those of you wishing to take notes - https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

You can follow Samuel on Linkedin here - www.linkedin.com/in/samuelmwilliams/

You can follow Sarah on Linkedin here - www.linkedin.com/in/sarah-kelsey-b29984119/

You can follow Drew on Linkedin here - www.linkedin.com/in/drewmccartie/

Follow us on Linkedin here or Instagram here to get heaps of extra content as well!

Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!