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The Thing About Growth Marketing - with Taylor Simmons
Growth Hacking sounds like a job made up for a movie, but the reality is that Growth Hacking is a new tool in the belt of B2B marketers that will help them adapt to the ever changing world of technology and connectivity we all live and work in today.
Taylor Simmons is a new breed of B2B Marketer, a Growth Hacker that uses analytics, imbedded tracking tools, and a smattering of psychology to be able to see how end users move through digital touch points and how best to use this data to grow, reach and connect with them and others.
In this episode Sam and Taylor discuss how Growth Hacking can reshape traditional expectations for B2B marketing, but also the potential pitfalls of having someone with a little knowledge trying to dictate how these tools work within traditional parameters.
You can follow Taylor on Linkedin here - www.linkedin.com/in/taylor-simmons/
You can follow Samuel on Linkedin here - www.linkedin.com/in/samuelmwilliams/
Follow us on Linkedin here or Instagram here to get heaps of extra content as well!
Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!
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By Ten_X_AcademyGrowth Hacking sounds like a job made up for a movie, but the reality is that Growth Hacking is a new tool in the belt of B2B marketers that will help them adapt to the ever changing world of technology and connectivity we all live and work in today.
Taylor Simmons is a new breed of B2B Marketer, a Growth Hacker that uses analytics, imbedded tracking tools, and a smattering of psychology to be able to see how end users move through digital touch points and how best to use this data to grow, reach and connect with them and others.
In this episode Sam and Taylor discuss how Growth Hacking can reshape traditional expectations for B2B marketing, but also the potential pitfalls of having someone with a little knowledge trying to dictate how these tools work within traditional parameters.
You can follow Taylor on Linkedin here - www.linkedin.com/in/taylor-simmons/
You can follow Samuel on Linkedin here - www.linkedin.com/in/samuelmwilliams/
Follow us on Linkedin here or Instagram here to get heaps of extra content as well!
Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!