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The Thing about Buyer Personas: Part 2 - with Sarah Kelsey
Knowing a buyer persona and using the information is a challenging skill set to have - especially if you don't lay the groundwork first!
In Part 2 of “The Thing about Buyer Personas” Sam Williams and Sarah Kelsey discuss how to create Customer Avatars, based on the Persona research, and the importance of making sure there is buy in from within the organisations you’re working with and the goals you’re working with align across the company.
You can follow Samuel on Linkedin here - www.linkedin.com/in/samuelmwilliams/
You can follow Sarah on Linkedin here - www.linkedin.com/in/sarah-kelsey-b29984119/
Follow us on Linkedin here or Instagram here to get heaps of extra content as well!
Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!
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By Ten_X_AcademyKnowing a buyer persona and using the information is a challenging skill set to have - especially if you don't lay the groundwork first!
In Part 2 of “The Thing about Buyer Personas” Sam Williams and Sarah Kelsey discuss how to create Customer Avatars, based on the Persona research, and the importance of making sure there is buy in from within the organisations you’re working with and the goals you’re working with align across the company.
You can follow Samuel on Linkedin here - www.linkedin.com/in/samuelmwilliams/
You can follow Sarah on Linkedin here - www.linkedin.com/in/sarah-kelsey-b29984119/
Follow us on Linkedin here or Instagram here to get heaps of extra content as well!
Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!