In a day of cutthroat competition, scarcity mentality, and zero-sum thinking, one advertising agency is doing it differently. Harmon Brothers chief creative officer Daniel Harmon shares a behind-the-scenes look at the principles that drive their unprecedented success and how they shared those principles in an extraordinary #PoopToGold contest. The advertising agencies' mindest and marketing tips are benefiting fellow businesses like the winner of the contest, GoTreads. Check it out on this episode of "Therefore, what?"

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