A brief summary of this episode

In this episode, the season one finale, we consider some mistakes that brands make, and how these can be rectified so that you can avoid them. These range from creative errors to strategy issues, and case studies are given throughout to characterise the topics at hand. By the end of this episode, you should have a sound understanding of how to avoid the common errors which can be observed in the world of marketing.

CRM is overlooked by many in the industry but should always play a key part in all areas of your marketing. If the appropriate customer data is collected, when applied correctly, a CRM can significantly improve the effectiveness of your campaigns. In this episode, we discuss which tech to use and how to utilise it best.

Marketing is too acquisition-centred today, and customers often buy once from a brand and never engage with them again. Here, we discuss the importance of getting the balance right between prospecting and remarketing to establish loyal customer bases. This episode offers ideas on how to brush up on your remarketing, so that your customers are for life, not just for Black Friday.

Winning customers in an increasingly competitive market is difficult. This is due to issues like increasing CPCs and a growing desire for customers to connect with brands. But how can you get the word out about your brand effectively in order to reach these customers and establish a loyal customer base? Listen to find out.

Personalisation is a tough area to get right in marketing, and as a result only 51% of brands have placed at the top of their priority list (according to smarterhq.com). In this episode, we explain how to get personalisation right, as well as acknowledging where it may go wrong. We examine previous case studies and consider remedies which could fix poor personalisation, famous for ruining ad campaigns in the past.

Junk marketing is huge today, with door drop and blanket marketing campaigns plaguing the current market. In this episode, we explain how you may cut down on your wastage, as well as giving some examples of junk marketing and what not to do. By the end of this episode, you will know the do’s and don’ts of wastage and junk marketing, so that your mass campaigns can be as free from wastage as possible.

Marketing is much more than data and keywords. Despite being in an information-centred world, it is ultimately about humans; knowing your audience and targeting them will guarantee better results. But why is knowing your audience important and how can it be done effectively?

A quick intro to Prospect Knight and the show