Who’s the Audience of Wrestling? How has it evolved over the past few years? Where is it going next? 🤼‍♂️

In this episode, Francesco D’Orazio is tagging in Charlie Palmer, Marketing Director at Audience Strategies to pin down the dynamic, interactive, and evolving world of wrestling fandom.

From wrestling's old school TV early days on to today’s global streaming phenomenon, Charlie and Fran explore how wrestling narratives are shaped, at their very core, by audience engagement. Now that digital platforms have transformed fan interactions, it’s taken a new leap forward. Discover why wrestling is becoming the new political theatre, how memes have shaped storylines long before social media, and how WWE has turned audience intelligence into entertainment. Wrestling's unique blend of live spontaneity and scripted drama, places it in media like no other sporting or entertainment phenomenon. Whether you're a lifelong fan or just curious about why wrestling keeps dominating the mainstream, this episode dives deep into the psychology, demographics, and future trends shaping wrestling audiences today.

The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.

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Hosted by: Francesco D’Orazio 

Guests: Charlie Palmer

Produced by: Sal Morton

Music: DJ Tennis

Supported by Pulsar

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Who’s the Audience of the Unhinged? How has it evolved over the past few years? Where is it going next? 🤪🌀

In this episode, Francesco D’Orazio speaks with Annie House, Strategy Director at OK COOL, to unravel the phenomenon of unhinged.

From the early days of unhinged marketing on Twitter to the rampant TikTok chaos of today, we explore how unhinged became a political and cultural force. We go into the unhinged hourglass effect and why the internet keeps swinging between hyper-polished and completely feral. Is unhinged is a creative revolution… or just the next thing brands will ruin? If you’ve ever liked a chaotic Duolingo post, accidentally laughed at a Ryanair clapback, or wondered why brands are acting like meme accounts, this ep is for you.

The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.

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Hosted by: Francesco D’Orazio 

Guests: Annie House

Produced by: Sal Morton

Music: DJ Tennis

Supported by Pulsar

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Join Fran and David Boyle, Director of Audience Strategies as they dive into the impact of AI on market research. David, ever a passionate advocate for AI-first strategies in insights, shares his vision for the future of research, emphasising how AI is transforming workflows, uncovering hidden patterns, and enabling faster, more impactful (and cost-effective) decision-making.

The episode unpacks AI’s role in synthesis, learning, thinking, and writing, exploring its potential to create deeper, more strategic insights while maintaining the human touch. From big reports to rapid answers, the emergence of insight architects, and the return of a certain class of insights manager: creative strategists. Join us as we explore how AI is shaping a more integrated and forward-thinking approach to audience understanding.

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Hosted by: Francesco D’Orazio 

Guests: David Boyle

Produced by: Sal Morton

Music: DJ Tennis

Supported by Pulsar

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Who’s the Audience of Horror? How has it evolved over the past few years? Where is it going next? 🧟

Horror is experiencing a double boom: we've never produced as many horror movies as today and the horror share of all movies produced is also the highest that's ever been.

What's going on? We talk to film analyst Stephen Follows to understand what's behind the rise of Horror and how the audience behind it is evolving. Stephen recently published the Horror Movie Report 2.0 which examines 27,000 horror films, analyzing factors like production, audience demographics, and the unique aspects of horror films in over 350 charts.

Join as Stephen and Fran explore why horror films defy traditional critic and audience relationship models and delve into horror's cultural significance. They touch on the rising global production of horror films, the genre's diversification, and its increasingly mainstream and society-reflecting audience. They also discuss the societal and technological factors influencing horror film trends and speculate on future developments in the world of horror.

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Hosted by: Francesco D’Orazio 

Guests: Stephen Follows

Produced by: Sal Morton

Music: DJ Tennis

Supported by Pulsar

The Horror Movie Report: https://stephenfollows.com/p/the-horror-movie-report

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Who’s the Audience of Nuclear? How has it evolved over the past few years? Where is it going next? ☢️

Join us as we speak to Pablos Holman, General Partner at Deep Future - a Nuclear technology advocate who’s been investing in high-tech solutions that reshape the reality and the narrative around nuclear energy. We delve into the evolving public perception of nuclear energy, exploring its history, challenges, opportunities and potential - this episode is a deep dive into the intersection of energy innovation and public opinion. Get into the critical role both play in addressing climate change and global energy needs. 

We’re also joined by James Box, Pulsar’s Associate Research Director, who explores the evolving communities surrounding nuclear energy. With audience clusters from progressive activists to MAGA supporters, we explore their motivations and perceptions as well as how key influencers such as Isodope shape public opinion - and what that means for future energy policies.

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Hosted by: Francesco D’Orazio 

Guests: Pablos Holman, James Box

Produced by: Sal Morton

Music: DJ Tennis

Supported by Pulsar

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Who’s the Audience of Hollywood? How has it evolved over the past few years? Where is it going next? 🎬

We speak with Diana Williams, CEO & Co-Founder of Kinetic Energy about the impact digital distribution has had on Hollywood audiences, how entertainment ‘content-culture’ is changing the way communities form and explore what Diana really means when she says that ‘bias is killing capitalism’. Formerly the Creative Development and Franchise Producer at Lucasfilm in charge of narrative cohesion for the Star Wars universe, Diana has seen all sides of Hollywood mega franchises. She’s currently Chair of the Interactive Board of Jurors for digital and immersive storytelling for the Peabody Awards, on the board of the Overlook Film Festival, and holds many more positions in entertainment, IP development and storytelling media.

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Hosted by: Francesco D’Orazio 

Guests: Diana Williams, Ethan Helvering

Produced by: Sal Morton

Music: DJ Tennis

Supported by Pulsar

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Who’s the Audience of Cultural Intelligence? How has it evolved over the past few years? Where is it going next? 📚

We speak with Dr. Anastasia Kārkliņa Gabriel, author of ‘Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy’ about the need for brands to produce inclusive and representative messaging that resonates with diverse audiences. In today’s globalized and diverse world, understanding cultural intelligence has become increasingly crucial for marketers. Looking at the examples of Lyft, Coca-Cola and Hinge, Fran and Anastasia explore how championing cultural intelligence, analyzing audiences and leveraging social trends and cultural movements can benefit both businesses and society.

The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.

Hosted by: Francesco D’Orazio 

Guests: Dr. Anastasia Kārkliņa Gabriel

Produced by: Sal Morton

Music: DJ Tennis

Supported by Pulsar

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Who’s the Audience of AI? How has it evolved over the past few years? Where is it going next? 🤖

For the inaugural episode of Audiences’ second season we’re joined by Deanna Tserkezie, Research Director at Pulsar, and Chris Stoker Walker, author of 'How AI Ate the World', to discuss AI's evolution from niche technology to widespread cultural phenomenon. In this bumper-length episode, we look at the changing audiences of AI over the last ten years, address AI's misconceptions, societal impacts, and the integration of generative AI into daily life, while foregrounding issues of ethics, bias, and the essence of human creativity.

The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.

Hosted by: Francesco D’Orazio 

Guests: Chris Stokel-Walker and Deanna Tserkezie

Produced by: Sal Morton

Music: DJ Tennis

Supported by Pulsar

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Who’s the Audience of Sustainability? How has it evolved over the past few years? Where is it going next? 🌱

What role does the personal definition of sustainability among consumers play in brands’ sustainability choices? We’re joined by Jess Francis, Senior Global Strategist, McCann Worldgroup Truth Central and Oliver Orlik, Global Sustainability Manager at McCann to explore the shift towards making sustainable choices the default rather than the aspiration. Together we discuss how sustainability audiences have evolved, the intersection of sustainability with various sectors, and the challenges of greenwashing in marketing. Integrating sustainability into narrative management has never been more important - and the future trajectory of sustainability audiences calls for brands to connect sustainability with other consumer concerns like the cost of living crisis and healthcare. 

The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.

Hosted by: Francesco D’Orazio 

Guests: Jess Francis and Oli Orlik

Produced by: Sal Morton

Music: DJ Tennis

Supported by Pulsar

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Oli’s sustainable baby clothes company, Nina: https://ninababy.co.uk/

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Who’s the Audience of Electronic Music? How has it evolved over the past few years? Where is it going next? 

Over the last 40 years electronic music in the UK has gone from counterculture to mainstream with far reaching influences outside music and into domains like fashion and pop-culture. In this transition, electronic music has gone from being an identity for a specific community, to becoming a platform for a broad range of audiences to express themselves. And in the process, electronic music has become a key driver of economic growth in many countries, but particularly so in the UK. Now a newly released study by the Night Time Industry Association in the UK shines a light on the cultural, social and economic impact of electronic music in the UK and we are joined by David Boyle, Director at Audience Strategies and one of the author of the report, to discuss how the audience of electronic music has evolved in the UK. We discuss the pioneering impact the British scene had on electronic music worldwide, changing demographics, shifting music tastes, evolving economies and premiumization, as well as risks and opportunities for the industry emerging with the new audiences joining the scene.

The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.

Hosted by: Francesco D’Orazio 

Guest: David Boyle

Produced by: Sal Morton

Music: DJ Tennis

Supported by Pulsar

NTIA UK Electronic Music Industry Report: https://ntia.co.uk/the-second-uk-electronic-music-industry-report/ 

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