The AudioBook Guide

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In less than two decades, SpaceX went from Elon Musk’s dream of a greenhouse experiment on Mars to conducting the majority of U.S. rocket launches.

The early years of SpaceX reveal a company that teetered on the edge of dying out, as Musk has said. After three unsuccessful attempts to reach orbit, his team scrounged together enough parts for a fourth rocket, and SpaceX made history with its Falcon 1 rocket.

While Musk provided the vision, his company was not an overnight success. Key people, such as employees like now President and COO Gwynne Shotwell and investors like the members of the Founders Fund, helped forge SpaceX into the business it is today. SpaceX has won billions of dollars in NASA and Air Force launch contracts. It also carries payloads for private companies.

Now SpaceX is valued at over $30 billion and has more than 6,000 employees around the country. The company is launching rapidly, with a backlog of orders for its Falcon 9 and Falcon Heavy rockets. SpaceX is facing its greatest challenge yet in 2019: Launching astronauts for NASA. If Musk’s long-term goal of sending humans to Mars is going to be realized, SpaceX must be able to regularly and safely launch astronauts into orbit.

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It can take nearly a year to hand-weave a traditional Turkish carpet, which can often cost thousands of dollars. But now, because of Turkey's stalling economy and the COVID-19 pandemic, an industry that relies heavily on tourist dollars is shrinking. And those in the business fear that a 1,000 year old tradition is now hanging by a thread. 

Traditional Turkish carpets are typically woven by women. The carpets are usually made with wool or silk, and they typically display traditional motifs, animals, and plants.

At the Women's Cultural Center in Ankara, Turkey's capital, master weavers can take up to six months to complete only three square feet of a carpet, about the size of a hand towel.

"We weave our carpets with enthusiasm and affection from the beginning to the end," Raziye Başeğmez, a master trainer at the center, told Insider. "When it's done, we become the happiest person in the world, because this happiness is truly priceless."

The finished silk carpets at the women's center cost as much as $4,000. It's a luxury for many locals who have been grappling with a recession for the last five years.

Many carpet businesses in Istanbul have folded. It's especially noticeable in the city's Grand Bazaar, one of the oldest and largest covered markets in the world. "There were a lot of carpet shops here. Now there are only four I think on the whole street," carpet store owner Hasan Basri Semerci told Insider.

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One would almost expect the iconoclasts who populate online investment forums to appreciate short sellers.

After all, both communities are constantly on the prowl for investment opportunities that the big boys on Wall Street have overlooked, though the online denizens generally are looking for shares to buy, and the shorts for shares to sell.

Yet for some reason, the online traders have decided to stage a massive assault on short sellers by driving up the share price of a money-losing retailer of video games and consoles named GameStop.

Andrew Left, GameStop skeptic

GameStop shares were trading in the $2-to-$4 range as recently as April. As I write, they're at $132 and change, up more than 60% on the day. They're up about 505% this year already.

This action has produced massive losses among short sellers, who thought GameStop was an OK stock to short a year ago.

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When amazon made a bid for Whole Foods, a company that's been a huge but largely online presence for consumers suddenly seemed to be everywhere, raising the questions, "How big is amazon going to be?"

Imost of the areas Amazon has recently entered, be they groceries or streaming video or India, Amazon is far from dominant. But some observers fear that as Amazon’s breadth grows, the power of its ecosystem could stifle competition and erode jobs.

“Imagine getting your pay-TV service, groceries, banking, insurance, etc. all through one company. That’s the threat that Amazon poses,” said Michael Greeson, director of research at business analysis firm The Diffusion Group.

To consumers whose seeming every wish can be fulfilled by the more than 400 million products available for sale, its scope can seem enormous. Amazon sells 52% of all books (print, electronic and audio) in the United States. Forty-three percent of all online commerce goes through Amazon. It’s got 45% of the cloud computing market, meaning it's the single largest provider of infrastructure that runs thousands of popular websites. It's not in banking and insurance, though analysts say that wouldn't be a stretch.

Deep pockets and a growing and sophisticated distribution network mean it's a fearsome price competitor, worrisome to rivals in any market.

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IKEA is a well known global brand with hundreds of stores across the world. In order to improve performance, it must assess its external and competitive environment which will reveal the key opportunities to analyse there advantages and threats. IKEA responds to both internal and external issues in a proactive and dynamic manner by using its strength and reducing its weakness. 

This helps IKEA to retain its strong identity in market. IKEA's passion combines design, low prices, economical use of resources, and responsibility for people and the environment. IKEA believes that there is no compromise between doing good business and being a good business. It aims to go beyond profitability and reputation. IKEA is intent on becoming a leading example in developing a sustainable business. 

This will create a better everyday life for its customers. IKEA has discovered a business truth -- being sustainable and responsible is not just good for customers but it is also good for business. 

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Apple registered its store layout as a trademark in the U.S. four years ago, but the physical design of the retail space is only part of what makes the Apple Store so unique. 

During a panel conversation at the Stanford Graduate School of Business in May, Ron Johnson, former Apple senior Vice President of retail operations, spoke about the process of designing Apple's first retail store from the ground up. The first step, he said was creating a list of store characteristics that would lead to a great experience for consumers. 

Listen to find out more!

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The three page letter arrived at GameStop's Texas headquarters 18 months before the company unexpectedly emerged as the hottest stock on Wall Street and the latest symbol of a widening populist revolt against entrenched elites. 

Investors had pretty much given up on GameStop when Burry, who had made him name battling Wall Street's biggest names, identified overlooked value in the video game retailer. Failed acquisitions, lacklustre management and customer's preference for downloading new games rather than buying them in stores had shaved nearly 70% from the share price. 

But with GameStop trading near its all-time lows, and sitting on roughly $480 million in cash, the board could easily buy back most of the outstanding shares. That could triple the financial payoff for shareholders, including Burry whose investment firmed owned 2 million shares. 

In a nation roiled by us-against-them politics, the GameStop saga has emerged as a morality tale, ostensibly pitting an army of commoners against an arrogant financial elite and fueling an anti-Wall Street animus that has simmered since bank executives more than a decade ago escaped punishment for their role in triggering the financial crisis.

The episode has raised questions about whether the financial markets have one set of rules for deep-pocketed professionals and another for the average individual; where democratization of finance stops and recklessness begins; and whether regulators have failed to police or even understand social media’s effects upon markets.

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Video-game retailer GameStop’s market value has dwindled by $26bn to $7.4bn from a Thursday intraday peak.

GameStop Corp.’s rally fizzled further Tuesday, meaning the stock has now given up almost 80% of the spectacular gains that were fueled by last month’s attack on short sellers from Reddit day traders.

The stock tumbled to $104 at 9:44 a.m. in New York, after triggering its first volatility pause of the day. The video-game retailer’s market value has dwindled by $26 billion to $7.4 billion from a Thursday intraday peak, though the stock is still up almost 500% year-to-date.

GameStop’s retreat has coincided with a sharp reduction in short interest after bearish investors appeared to cover their positions. That has loosened a squeeze on the stock caused by day traders who used Reddit forums to tout and bid up out-of-favor stocks that also included movie-theater chain AMC Entertainment Holdings Inc. and American Airlines Group Inc.

“It looks like the unwind of the short squeeze, where prices will start to reflect economic reality again,” said Maarten Geerdink, head of European equities at NN Investment Partners.

Other stocks recently favored by the Reddit community are also rapidly losing steam: AMC tumbled 42% and at $8 is more than 50% below last week’s intraday high. Express Inc. declined 29% and has lost about 70% of its value since peaking on Wednesday.

The declines come as short sellers reduce their interest, having sustained multi-billion dollar losses. The short interest in GameStop shares has tumbled to 36% of its freefloat, according to data from IHS Markit.

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During the week of Jan 4, two of the all time great stock market sages - who've been expert at calling speculative crazes for decades-charged that the bulls has lost their marbles. Carl Icahn went public claiming that equities are vastly overpriced and due for a steep selloff. 

The same week, the cockeyed optimists from Wall Street money managers to Gen Xers hooked on day trading ignored their warning, staging still another buying frenzy that on Thursday, Jan 7 pushed the S&P 500, Dow, and Nasdaq to fresh records. 

Today, Grantham’s interests center on his foundation supporting environmental causes, the institution he’s backed with 92% of his wealth. But though he’s no longer picking individual stocks, Grantham follows the market’s overall trajectory closely, and he prides himself on calling when types of assets are excessively cheap or pricey compared with past periods. Grantham and Icahn come at their forecasts from different angles. This writer has interviewed Icahn many times, and he’s never heard the storied investor talk about price-to-earnings multiples, discount rates, risk premiums, or any of the other metrics the experts typically cite in assessing where the market stands. I have no doubt Icahn knows all the numbers, but he appears to rely on instincts that tell him, I’ve seen this scenario before, and it always spells trouble.

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What goes up, must come down, and today gravity seems to be taking its toll on consumer-related stocks caught up in the short-squeeze frenzy. GameStop stock is the biggest mover this morning, down 49%. AMC Entertainment Holdings is tumbling 38.2% Express is 32% lower. 

In recent weeks, a number of retail stocks with high consumer interest have seen huge swings. GameStop is of course the poster child for this: With bears betting so heavily against the video game retailer, an influx of money from small investors forced many short to give up and cover their positions, fuelling a cycle of major gains. To bet against a company, bears borrow stocks, intending to buy it back later at a lower price. Short squeezes occur when a stock's prices rises, promoting bears to throw in the towel and by the stock immediately to limit their losses. That can force other sort to do the same, and the stock rapidly rises. That's how GameStop stock rocketed to $483 recently from just over $17 at the start of 2021. 

One issue is that the recent short squeeze—which have sent other stocks, including AMC, Bed Bath & Beyond, Macy’s, and Stitch Fix, flying—doesn’t reflect any underlying change in fundamentals that would point to a sustainably better future for the companies at the heart of the frenzy. The moves were sparked by small investors pouring money into the shares, not any particularly good news on the part of the companies, such as a robust earnings report, which can set off squeezes.