Cam ONeill is the co-director, CEO, and founder of the top mixed martial arts promotion in Australia, featured on
Recorded on the 2nd of December 2024, after the 2024 finale (Eternal 90 & 91), this exclusive interview dives into Cam’s journey in MMA, founding Eternal, TV rights, sponsorships, and the financial challenges of promoting.
Cam also opens up about his daughter, UFC fighter Casey O’Neill, her injuries, and another daughter making waves as a promoter.
We cover Eternal MMA’s impact on Australian MMA, the rise of the golden era, future plans for the promotion, and advice for fighters aspiring to make it to the UFC.
Timecodes:
00:00 - Intro
03:34 - Cam O’Neill
04:20 - Disappearing from the media
05:12 - The origin of Eternal MMA
09:45 - Financial misconceptions of promoting
14:56 - Eternal MMA’s goal
16:00 - Selling Eternal MMA
16:40 - Embarrassing moments
19:42 - Picking and choosing fights
26:30 - Exclusive contracts
34:52 - Fighting on a liveable wage
38:20 - MMA on free-to-air
41:38 - Fox Sports & Kayo
42:50 - Issues with other promotions
45:57 - The golden era of Australian MMA
47:30 - Demolition Fight Series
49:40 - Former Eternal athletes
55:00 - MMA sponsorships
1:00:01 - Casey O’Neill in the UFC & injuries
1:03:20 - How he got into MMA
1:08:23 - Why he started Eternal MMA
1:10:20 - Work-life balance
1:11:11 - Pressure to keep going
1:15:04 - Spending money to make money
1:16:15 - Eternal’s best ticket sellers
1:19:10 - Australian MMA origin
1:20:11 - Retiring from MMA
1:23:12 - Setting fighters up for the UFC
1:25:13 - Casey O’Neill
1:27:20 - Being a father
1:30:40 - Regrets
1:32:03 - Being #1
1:38:01 - Eternal’s future
1:41:20 - MMA community
1:43:24 - Streaming vs traditional media
1:47:12 - Building the sport
1:48:41 - Being remembered
1:51:12 - Outro
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