In this episode of the Authentic Advisor, James Mason discusses competitive advantage with Jonathan Coles and Iain Good from Premiumisation Partners. They explore the importance of understanding customer value, defining competitive advantages, and aligning team perspectives to enhance business success.
The conversation emphasises the need for businesses to engage with their customers, challenge internal perceptions, and continuously adapt their strategies based on customer insights.
The best competitive advantage is what customers truly value.
Understanding customer perceptions is crucial for defining advantages.
Engaging with customers helps identify what they value most.
Alignment within teams can significantly impact profitability.
Research doesn't have to be expensive; simple conversations can yield insights.
Identifying what not to do is as important as knowing what to do.
Continuous alignment with customer values is essential for success.
Facilitating discussions can help bridge gaps in understanding.
Investing time in understanding customer needs is vital.
A strong business DNA drives innovation and customer loyalty.00:00 Introduction to Premiumisation Partners
03:01 Defining Competitive Advantage
06:35 Understanding Customer Value
11:06 Identifying Competitive Advantage
15:10 Aligning Team Perspectives
18:46 Challenging Internal Perceptions
22:28 Cascading Strategy into Business
24:54 Final Tips for Advisors