Youtube: /TheAuthenticContentCompany

Today, we're diving into the world of automotive innovation with our guest, Vesa Tiainen, an engineer and entrepreneur who's changing how we think about electric vehicle (EV) efficiency. Vesa isn't just churning out content; he's on a mission to share his groundbreaking work on making cars last longer and drive better.

Vesa's approach is unique. He doesn't post just to stay active online; he shares when he's got something new that could really help car owners. He’s not selling anything; he's just passionate about educating others.

If you're into cars, saving on fuel, or just love innovative DIY hacks, this talk with Vesa is right up your alley. He makes car science accessible and exciting, proving that with a bit of knowledge and some elbow grease, you can make meaningful changes to your vehicle. Let’s get into it and find out how Versa is driving the future of automotive efficiency!

Today, we're diving deep into a topic that many companies often miss out on - the power of genuine advocacy. Have you ever wondered why some products or services seem to have an army of supporters rallying behind them? Well, it all comes down to having someone who passionately believes in what they're offering.

Our guest, Joe Lemon, is back with us, and he's got something truly remarkable to share. Joe has cracked the code on how to supercharge sales effectiveness, taking companies from closing just one deal a month to an impressive five. But here's the kicker - it's not about fancy marketing tactics or aggressive sales pitches. It's about having someone who genuinely cares about the product or service they're promoting.

Find Joe Lemon at:

https://www.linkedin.com/in/joealexlemon/https://www.salesculture.co/

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WHO AM I?

I’m Rasmus Basilier, CEO of The

In The Authentic Content Company,

Connect with me:

Linkedin: https://www.linkedin.com/in/rasmusbasilier/

TikTok:   https://www.tiktok.com/@rasmus_basilier

Instagram:  https://www.instagram.com/rasmusbasilier

Timestamps:

00:00:00 Intro

00:00:50 Start

00:01:58 What is good content?

00:05:30 Showcasing your product?

00:08:50 How to analyze what is going good and bad?

00:14:25 What should you talk about?

00:18:09 How to become comfortable in front of the camera?

00:21:01 Learning how to record yourself

00:23:15 Recording and uploading

00:25:50 How often should you post?

00:29:26 Post scheduling & The algorithm

00:32:35 Thoughts on social media platforms

00:34:56 Youtube as a social media platform?

00:36:50 What platform to post on?

00:37:40 A hunch on where things are going (Substack)

00:41:42 Thoughts on podcasts

00:41:42 Uponor case

00:44:10 Favourite metric?

00:47:15 Podcast & Strategy00:51:55 Outro

00:00:26 The power of media

00:00:56 Good content lives forever

00:01:42 Content & Making art

00:03:17 Ending

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WHO AM I?

I’m Rasmus Basilier, CEO of The Authentic Content Company, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge and experience to YOU, who is a part of any B2B or B2C business.

In The Authentic Content Company, our mission is to help you and your team become Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^

Lets connect: ⁠Linkedin⁠, ⁠TikTok⁠, ⁠Instagram⁠ and SUBSCRIBE to our ⁠YouTube⁠ for upcoming videos!

WHO AM I?

I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So no I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business.

In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^

Connect with me on Linkedin⁠⁠ ⁠, ⁠TikTok⁠, ⁠Instagram⁠, ⁠Facebook⁠, and subscribe to our ⁠YouTube ⁠channel for upcoming content!

How do you start making content if you don't want to be on camera?

Many people are afraid to make videos because of this. So, what can you do about it? Joni Uutela has a great solution. He started WITHOUT it.

Today, Joni is streaming his face and voice to thousands of people when he is gaming, but 10 years ago, Joni was shy about being on camera. He talked to his audience using only his voice and the chat box section.

In the beginning, it worked!

The initial success of getting people to listen and join his stream started to motivate him to take the next step. He realized that if people liked him for his personality without a camera, he probably would do even better with one.

And he did.

So, if you are a camera-shy person, Joni suggests starting by using an avatar like an animal or anime character, interacting with the audience with your voice and chatting to build a connection. Then, adding a camera to take your content to another level. The camera may not change viewers at first, but it helps people recognize and trust you easily.

Joni also recommends hiding the viewer numbers to takes the pressure off and allows you to focus on being yourself especially in the early stage.

The content should be as concise as possible since "less time, more content" is what people want to watch, and produce them in a high volume (even with few viewers) will help you learn about your audience much quicker.

There is more to the story than fits in a post, so hear the rest in the podcast!

In this talk, you'll learn more about:

1. Where to start if you are a camera-shy creator

2. How to get comfortable in front of the camera

3. What kind of videos your audience wants

4. How to make your videos stand out

5. What's the best device to create your content (cost-friendly yet best quality)

6. How to make "making videos" not a burden

7. Tips to get more people to watch you on streaming platforms

8. And so on

So, if you're a streamer, marketer, business leader, or someone loves new content ideas but doesn't like being on camera, this episode is made for you. Listen to get ideas, advice, and a friendly chat with us to find the best way for you and your team to make great videos.😄

_________________________________________________

WHO AM I?

I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business.

In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^

Let's connect with me at Linkedin , TikTok, Instagram, Facebook, and subscribe to our YouTube channel for upcoming content!

#authenticcontent #contentcreation #b2b #contentmaketing

If you're tired of the same old ads and campaigns, this episode is for you.

Today's episode is super exciting because we've got Delfin Vassallo, the Marketing Director of Uponor, on board. He's here to spill the beans on how Uponor does marketing differently from their competitors.

In detail, you will explore Uponor's philosophy of not just promoting products but addressing the core problems faced by their audience. It's a game-changer, trust us.

The three layers of Uponor's content strategy are:

1. Problem advocating, not product promotion: sharing an honest conversation about the challenges that the audience might have.

2. Hub content: communicating how their solutions play a pivotal role in solving the customer's problem.

3. Help content: discussing the technical properties and features that make their solution stand out from the crowd.

Moreover, for B2B marketers and CEOs seeking inspiration, Delfin shares valuable insights on how change originates from the top. The support from the C-level is the secret sauce that helped Delfin and his team achieve their marketing milestones. Therefore, if you've ever thought change comes from the top, you're about to get some serious validation.

So, whether you're a marketing enthusiast, a business leader, or someone keen on innovative strategies, this episode with Delfin Vassallo is tailor-made for you. Tune in as we break down the walls of conventional marketing and explore the world where problems take center stage.

_________________________________________________

WHO AM I?

I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business.

In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^

Let's connect with me at Linkedin, TikTok, Instagram, Facebook or SUBSCRIBE to our YouTube for upcoming video!