The Authentic Marketing Podcast

We all have challenges from startups and small businesses to leading enterprises, particularly the shift from being a specialist in a specific field to managing various disciplines within the company. This leads us to look for quick and efficient strategies, especially in sales and marketing, where time and resources are limited.  

In today’s episode, Simon Harvey and outlines the Authentic Engagement plan and six simple steps to implement in your businesses.  He will explore the ways in which incorporating storytelling elements can enhance connections with prospects and customers, ultimately fostering business growth.

To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): 

demodia.com/brandscript-worksheet

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

We all experienced the problem of having an awesome website that's like a work of art, but here's the problem – it's not exactly performing when it comes to converting visitors into die-hard fans. That leaves us frustrated and overwhelmed.

In today’s episode, Simon Harvey is talking with a web developer Levin Gubler about using personalisation to help clients improve the conversion rates on their website. They will discuss how to make your website a magnet, pulling in the exact people you're meant to serve and exactly how to achieve that.

Let’s dive in.

To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):

demodia.com/storytelling-website-wireframe

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

Ever found yourself lost in the wild maze of website stats? Not sure what's hitting the mark and what's missing it? We've all been there. It's like stumbling through a foggy forest without a compass. You're just guessing what's hitting the mark and what's falling flat.
 
But what if I told you there's a secret weapon to cut through the confusion? Your backstage pass to understanding what's working on your website are tracking and metrics. They're not just random digits. They're the breadcrumbs leading you to the heart of your audience. When you crack the code of website tracking and metrics, you're not just crunching data – you're creating the stories that hit home.

In this episode, Simon Harvey and Daniel Kleber are not just talking metrics; they’re exploring the narratives hidden within your data. Let's venture into the realm where analytics meets intuition, uncovering trends that are goldmines of insight into your audience’s behaviour and desires.

Let’s dive in.

To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):

demodia.com/storytelling-website-wireframe

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

Are you sure your website is there when it comes to accessibility? Because if it's not built with accessibility in mind, it's like throwing a party where not everyone can join in on the fun. Some folks might have different physical or thinking abilities, and your site should be accessible for them too.

By throwing open the doors of accessibility, you're putting out a welcome mat for everyone, including those with disabilities. And guess what? You are awarded with increased SEO, because search engines rank websites that roll out the red carpet for everyone.

In this episode, Simon Harvey and Daniel Kleber are joined by Dylan Barrell from Deque, to help you learn how to make your website accessible and open for all. It's time to give your website a serious makeover and make it a place where everyone feels welcome.

Connect with Dylan Barrell: https://www.linkedin.com/in/dylanbarrell/

You can download a copy of the Agile Accessibility Handbook here:
https://accessibility.deque.com/agile-accessibility-handbook

To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):

demodia.com/storytelling-website-wireframe

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

Whether you're a small business owner or a content creator, attracting organic traffic is crucial for the success of your online presence. It's not just about having great content; it's about telling a compelling story, that is optimised for search engines, and valuable to readers.

In this episode, Simon Harvey and Daniel Kleber, will  delve into the world of SEO exploring how content, technology and story work together to captivate your audience, improve your search engine rankings, and ultimately drive more organic traffic to your website.

To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):

demodia.com/storytelling-website-wireframe

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

So, picture this – you've got this awesome website you've poured your heart and soul into, but there's just one little problem: no one's showing up to the party! I mean, what gives, right? You're not exactly the star of Google's search results either. It's like your website is throwing a party, but it's happening in the middle of the desert, and no one's getting the memo.

In this episode, Simon Harvey and Daniel Kleber, will talk about using the power of storytelling to light up the path to your website and make it the ultimate lead-generating machine.

To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):

demodia.com/storytelling-website-wireframe

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

When you’ve created a great landing page, you expect it to generate leads, but so often, that’s not the case. Good-looking landing pages are like good-looking people; they attract visitors and create conversation, but the problem is that if there’s no value or depth to that conversation interest quickly dries up, and everyone goes their own way.

In this episode, Simon continues his interview with our special guest George Nemtzov. Together, they dissect the elements of a killer landing page and look at what makes pages that really convert. Get ready to transform your landing pages from sorry-looking poster pages to lead-generating machines.

To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):

demodia.com/storytelling-website-wireframe

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

Ever wondered how to get folks flocking to your site? You know, when it seems like tumbleweeds are blowing across your web page? Well, get ready for a game-changer – your site’s about to become a lead-generating machine with killer landing pages and irresistible offers.

You see, it's all about dishing out the good stuff. No more crickets on your site. We're talking juicy, can't-resist offers that have your audience practically begging for more. And guess what? Your website isn't just a pretty face anymore – it's a lead-converting wizard. Say goodbye to those lonely web days and hello to a flood of eager leads, all thanks to some seriously smart strategies.

How, you ask?

In this exciting episode, we've got Simon Harvey and Daniel Kleber, along with our special guest George Nemtzov. Together, they're spilling the beans on how to whip up a recipe for success. Get ready to transform your website from a lonely island to a thriving lead-generating oasis. 

To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):

demodia.com/storytelling-website-wireframe

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

You know, when it comes to your website, multimedia is like the secret sauce that adds that extra punch to your storytelling game and boosts your SEO impact. It's all about finding the perfect multimedia type and giving it the right optimisation to create an amazing website experience that'll stick with your audience long after they've left.

So, what's the deal with multimedia, you ask? Well, it's those eye-catching videos, stunning images, engaging infographics, and even those snazzy audio clips that work together to captivate your visitors. It's like giving them a front-row seat to your brand story, and trust me, people love that!

In today’s episode Simon Harvey and Daniel Kleber will discuss the kicker - just having multimedia won't cut it. You gotta optimise it for the best results. That means fast-loading videos, SEO-friendly image descriptions, and accessibility for all. When you nail it, your audience will be hooked, and search engines will take notice, boosting your online presence.

So, let's get cracking on that multimedia magic, and watch your website become the talk of the town!

To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):

demodia.com/storytelling-website-wireframe

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

Ever wondered how to hook your audience and keep them engaged? Well, the secret lies in storytelling. Yep, you heard it right! By weaving a compelling story, you can create content that works wonders at every stage of your buyers' journey.

When you use the power of storytelling, you can create different types of content that work like a charm at various stages of the buyers' journey. Whether it's the "Once upon a time" intro for brand awareness or the thrilling plot twists for the consideration stage content, storytelling has got your back.

In today’s episode, Simon Harvey and Daniel Kleber will dive into the art of captivating audiences with compelling website content through the magic of storytelling. You know, it's like sprinkling fairy dust on your words and making them come alive!

Let’s hear all about it.

To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):

demodia.com/storytelling-website-wireframe

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia