The Authority Builder Podcast

My guest this week weathered intense setbacks early in his career. But Joshua Long actually looks back almost fondly on those times because he knows it shaped who he is today and allows him to see solutions when his clients can’t.

Joshua is a consultant specializing in helping B2B companies overcome revenue plateaus, reduce risk, and experience rapid growth. To achieve those types of breakthroughs he looks at company culture, the mindset of owners and managers, and marketing strategy - specifically how you are positioned differently than your competitors.

Joshua has found that some business owners are actually sabotaging growth… without even knowing it.

Tune in and discover…

• The Bottleneck Breakthrough method for boosting growth quickly
• Why your support network - in business and at home - is key for entrepreneurs
• The mindset you need to overcome hurdles life and business throw your way
• How to “reprogram” yourself to get rid of toxic beliefs and create a new reality
• Ways to be a more effective manager - without more bureaucracy

Listen now…

TimeLine

00:11 Today Steve speaks with Josh Long, an entrepreneur, marketing consultant and creator of the “Bottleneck Break Through Method”

01:15 Josh tells us how he started off in business, working with the likes of Chet Holmes and Tony Robbins, looking for “quick wins”

04:05 Bankrupt at 29, Josh tells us how he dealt with all the bumps and bruises (literally)

05:45 Steve and Josh both agree that amazingly, the economic crisis was good for them in the end.

10:25 Steve and Josh talk about the importance of reprogramming and refining your brain.

11:52Both Steve and Josh talk about how the role of the entrepreneur has shifted from the artisan community to just about anybody.

14:09Josh explains the reasons why you should disconnect yourself from your thoughts.

17:51 “what are you worried about? They aren’t going to eat you”

20:01 Josh tells us about writing his book and the hacks he’s created to help people in business.

26:36Josh explains the “Frustration Fix Framework”

32:05Josh tells us how to get his book and how to get in contact with him.

Mentioned in the show

• Michael Singer The Untethered Soul
• http://bottleneckbreakthrough.com
• Bottleneck Breakthrough book on Amazon
• Tell us what you think: Leave a review of podcast

 

How to Make Money from an Audience with Dorie Clark

“Build it and they will come.” -said no successful business owner ever

If you’ve turned on the Internet lately, you’ve heard the whole “build an audience” deal. While that’s great advice, there are usually two critical things missing…

1. How do you build it?
2. How do you turn the audience into paying clients?

After all, not everyone’s going to sell an online course and make millions in their underwear.

What I love about Dorie Clark’s new book—Entrepreneurial You—is that Dorie answers both of those questions. But it’s the way she answers them that’s useful…

She did RESEARCH!

It’s not just her story (although you’ll hear it and it’s a good one), and it’s not just her opinion.

She researched top performing businesses that have followed the audience model. Not all approaches are the same and not all approaches fit every business,.

In Entrepreneurial You, Dorie gives you enough different perspectives and successful methods for building an audience and turning it into paying clients that you’ll find a path that fits your situation.

Get the book…

And get Dorie’s free Entrepreneurial You workbook that will help you get going (or improve) your audience building…

TimeLine

00:11 This week we get to meet up again with Dorie Clark

01:35 Dorie talks about writing her first 3 books, “Re-Inviting You’, “ Stand Out” & “Entrepreneurial you”.

03:54 Dorie tells us that it was in part response in “seekers” as a reason for writing her books.

07:09 Dorie talks about a specific business technique in how you test your product/service our small scale before taking it to market.

10:38 Dorie talks about the basic steps in building a business, starting with trust building.

15:44 Dorie explains the difference between 1000’s of social media likes and just 100 quality likes.

17:29Steve expands on Dorie’s point using a real time example of when he tried to get is AC fixed.

21:02 Steve and Dorie muse on the year of ‘94, the year before they got internet.

24:34 Dorie talks about monetization and selling.

27:28Steve talks about the early stigma being a “seller” had.

31:31 Dorie tells us how to get access to her free eWorkBook.

Mentioned in the show

• Download the free Entrepreneurial You Workbook
• Entrepreneurial You
• Stand Out
• Reinventing You
• DorieClark.com
• Rate this podcast

Attitude and confidence - sometimes against all odds - have been the keys to the success of my guest this week. Steve Sims worked his way up from very humble beginnings to become an expert marketer in the luxury space and the founder of Blue Fish, a high-end personal concierge firm.

Steve says there’s no such thing as failure - just lessons about what not to do next time and inspiration to move forward. Words any entrepreneur should live by.

He’s also come up with a way to make just about anything happen - even a wedding at the Vatican - by kicking difficult projects off their “pedestal” so he can see the steps necessary to make it work.

Listen to the conversation to find out…

• A way to ask questions that are impossible to say “no” to (and make people happy to help you fulfill your vision)
• How to demystify big, “scary” tasks or goals
• Why you need to fire the “vampires” in your personal and professional circle right now
• Practical ways to nurture the most productive relationships in your life
• How pruning so-so or “bad” clients makes room for better ones

Listen now…

Timeline

00:11 Steve introduces Steve Sims, the founder of Blue Fish, a top concierge service provider. He’s a man who knows how to get things!

01:51 Steve Sims starts by telling us about his rise from a bricklayer in England, to Hong Kong to being an A-list fixer.

06:36 Steve Sims explains how he became Unstoppable partly down to his father's view that there is no such thing as failure, it’s just feedback on what not to do.

08:50 Steve Gordon talks about how being an entrepreneur is like always living on the edge.

10:24 Steve Sims explains his thought process on how to pull off a wedding in the Vatican- he simply starts with a phone call.

18:50Steve Sims tells us about what he’s most excited about, including his other company and upcoming book.

22:19 Steve Sims tells us how to improve the people in your network. Get rid of them!

25:12 Steve Sims explains why and how best to rid bad people from your network.

26:48 Steve Gordon talks about having to “prune” his own clients and even friends.

29:08 Both Steve's explain how telling clients that you have released other clients improves their relationship with you.

31:31 Steve Sims tells us how best to get in contact with him.

Mentioned in the show

• http://BlueFish.com
• Blue Fishing: The Art Of Making Things Happen
• http://tasteofblue.com
• Amazon
• Barnes & Noble
• http://Unstoppableceo.net

What would you do if faced with an unfulfilling job, a tragedy at home, or a negative self-image that had been holding you back from true success your whole life? Bryan Falchuk tackled all three head on and in the process transformed his career and life - and worked off nearly 100 pounds at the same time.

This coach, best-selling author, and founder of Newbodi.es did it by going to the underlying causes behind his issues.

And the techniques he used provide valuable lessons for overcoming your struggles at work and at home and achieving the personal and professional goals that matter to you - especially if they seem out of reach.

In this breakthrough interview, you’ll discover...

• How to uncover the opportunities hiding in plain sight
• Why self-compassion is the key to dreaming big and lasting change
• Tools for recognizing all the good in your life - no more dwelling on the negative
• The importance of letting go of the past to focus on what you can achieve today
• Ways to find the motivation you need to do the hard work necessary for success

Listen now...

[player]

Timeline

00:11 Steve introduces Bryan Falchuk, a coach who has transformed not only other people's lives but so many aspects of his life from his health to his wealth.

01:56 Bryan talks about his transitions in life with the first triggered by his wife's illness.

08:21 Steve expands on Bryan’s point that life should be viewed as a journey and not stop at 18!

09:12 Bryan talks about being a “fixer” and how in a way we are all “fixers”.

11:41 Bryan explains how his weight loss was always about framing himself in a different light rather than the usual health or vanity reasons.

16:17 Bryan tells us that through his coaching he preaches people to practice self-love- that there is nothing wrong with you.

22:35 Bryan tells us about his book, “Do a Day”.

29:35 Steve expands on Bryan’s point on how we label ourselves in life and how it doesn’t really work.

32:12 Bryan tells us how to get in contact with him and provides an exclusive discount link

For his book.

Mentioned in the show

• Ink Magazine
• TedTalk
• www.doadaybook.com/unstoppableceodiscount.com
• Confucius
• Tell us what you think: Leave a review of podcast

When you’re in start-up mode with a new business, especially one your boot-strapping yourself or with a few partners, it’s tempting to go all out: long hours, no time off, just work.

But, shares Demio Co-Founder David Abrams, that’s actually a recipe for disaster. By slowing down, you can focus on your business and find the clarity to solve problems… and fine-tune your long-term strategy for growth and profitability.

Slowing down and simplifying their product and process is how David and his partner created their game-changing webinar platform. Demio makes setting up and running webinars easy… where it was once hard. That’s a lesson for any product or service you offer and for any start-up.

Check out the episode now to discover…

• The key difference between macro patience and micro hustle
• An easy way to avoid burnout in a start-up business
• Why taking time off can actually help you turn a profit sooner
• The power of simple as a unique selling proposition
• When it’s best to start all over rather than keep going

Listen now...

Timeline

00:12 Steve introduces David Abrams, the co-founder of web-based platform service Demio.

01:25 David tells us his background and how he ended with Demio and the major struggles he had on the way.

08:50 David talks about having to hit the reset button on his business and start over again from the beginning.

10:48 David tell us how he wanted Demio to be a model of simplicity.

14:59 David talks about using customer validation and why the platform doesn’t have every feature available and why webinars are not dead.

19:00 Steve makes the case for webinars.

22.22 David talks about resolving and removing the pain customers have with a product in order to improve it.

26:13 David tells us how best to get in contact with him.

Mentioned in this episode:

• www.Demio.com
• Clarity FM
• Tell us what you think: Leave a review of the podcast

 

You probably use social media in your business. It’s the thing to do these days, right? But you might also be frustrated because you don’t know if it’s actually bringing money in the door.   There is a way to measure your ROI from Facebook, says today’s guest, Kim Walsh-Phillips, CEO of Elite Digital Group.    Kim explains how you can see direct results in leads, sales, and your bottom-line – by using direct response principles in social media. It’s very low-cost.    She also goes over the social media strategy she’s fine-tuned over the years and offers practical ways to implement them in your business at a very low cost.   You’ll also hear how Kim turned her business around – and started making real money – when she took back the power from her clients.    Check out the interview now to discover…

• The trick to turning social media from “vanity project” to cash machine
• A strategy for becoming super-confident when dealing with clients
•  Why publishing a book can raise your profile and transform your business
• How many of your prospects are on Facebook right now – and how to reach them
• Ways to create a profitable social media “funnel” on a low budget

Listen now... Timeline 00:12 Steve introduces Kim Walsh Phillips, the CEO of Elite Digital Group and the person responsible for creating over a billion dollars of revenue for her clients. 02:05 Kim starts off by telling us how she started off in business where she didn't charge enough in the beginning. 08:25 Kim explains some very helpful points  that she learnt from turning her business around. 11:31 Kim tells us about her first book Awareness Campaigns Are Stupid. She also explains why having your own book is so important. 14:23 Kim tells us what she is most excited about in her business. 16:11 Kim tells us what she is most excited about in business. 20:20 Kim and Steve discuss the common misconception of how long it takes to get a return on your investment in marketing. 23:26 Steve tells us how he applied Kim’s FB strategy and ended up with thousands more followers in just 3 days. 26:51 Kim gives us a fantastic FB work plan strategy link exclusively for The Unstoppable CEO listeners at www.unstoppableceo.net/10kfans 30:20 Kim explains that you should only concentrate on FB and LinkedIn for your business needs. 32:11 Kim tells us how best to get in contact with her.   Mentioned in this episode:

• Elite Digital Group 
• No BS Direct Response
• Dan Kennedy
• Facebook
• LinkedIn

As a freelancer or professional service provider, you live and die by your clients. Problem is, you could be so immersed in the day-to-day work – and the rush to land new clients – that you aren’t really building a long-term, sustainable business. And you don’t have the chance to create a real plan for growth.   The solution: make the effort to step back from some of the time-consuming tasks associated with marketing your services. Brennan Dunn, of Double Your Freelancing and RightMessage, has just what you need. His marketing automation and on-site personalization tools will help you reach – and land – more prospects… without more effort. You’ll focus on targeted audiences and demographics – that’s marketing smarter.   Check out this episode now to find out…

• How to step back and see the “Big Picture” of your freelance business
• Ways to get out of the daily grind – so you’re more business owner than cog in a machine
• Why thinking about the future is just as important as completing client projects
• The “Amazon Method” for laser-targeting prospects and sending marketing they respond to
• How personalization can boost sales by 70% or more

   Listen now...   Timeline 00:11 Steve introduces Brennan Dunn, the founder of Double Your Freelancing and co-founder of Right Message. 01:13 Brennan tells us how he started off in business, from his dorm room because it beat flipping burgers. 04:56 Steve explains how using Right Message’s services are benefiting his own business. 06:38 Brennan explains how Data Collection helps him keep his focus when things get tough. 09:32 Brennan explains the difference between urgent and important. 12:05 Steve explains the exact point when he will step back from one of his businesses. 13:55 Brennan talk about the endless loop cycle of freelancing. 18:02 Brennan explains how the automation services he provides helps you find out more about your potential client for a more personalized experience. Thank Amazon! 21:59 Brennan explains more in-depth about how he can help all freelancers no matter what service they provide. 25:20 Brennan talks about using his own code for individual companies before creating his user-friendly front-end website that caters for all. 31:30 Brennan talks about one particular client that wasn’t sure if he could help her. 35:25 Brennan tells us how best to get in contact with him. Mentioned in this episode:

• www.RightMessage.io
• Double Your Freelancing
• Amazon

Something’s been really bothering me lately and until just a few weeks ago I couldn’t put my finger on it…

I work with a wide range of business owners. Some with businesses in the multi-tens of millions of dollars in revenue.

Others just starting and over the $100,000 mark.

Some grow really fast, almost effortlessly.

Others take what can be a painfully slow road.

And that bugs me.

I’ve been trying to figure out what makes the difference.

A famous old Wall Street Journal ad claimed that the difference was a subscription to the Journal, but I’m skeptical…

So I dug deeper.

And I did find it.

The difference?

Confidence.

The successful ones have it in spades. And they manufacture more and more of it every day, allowing them to grow faster and faster.

The unsuccessful…they have some. But they’re often riddled with doubt. And they look outside to build their confidence (and are often disappointed).

Confidence is the “killer app” for entrepreneurs…

Fascinating.

And what’s most interesting…the really simple way the highly successful manufacture their own confidence.

It's all inside today's episode of The Unstoppable CEO Podcast. Listen now...

 

As a professional service provider – graphic designer, consultant, accountant, doctor, etc. – if you’re not one-on-one with a client or client project…you’re not making money, right? 

It doesn’t have to be that way, says my guest this week, Dr. Jeremy Weisz. He wants to help you stop trading time for dollars and multiply your revenues as a result. 

His method for doing could be a big mindset shift for you. But Jeremy specializes in helping folks save time, money, and energy, as they work less but make more money. So it’s worth hearing him out.

Listen to the episode to discover…

• How to implement a “one to many” lead generation system
• The best way to leverage your email list – and how you could sabotaging it right now
• Ways to segment your day for maximum productivity
• Why trying to be perfect shouldn’t stop you from doing something good…. and building on it
• How to get clarity on your vision – and follow through
• Where to find the innovation you need for your business – it’s probably outside your industry

Listen now...

Timeline

00:12 This week Steve interviews Jeremy Weisz, the co-founder of www.rise25.com and The Inspirer Inside podcast.

01:40 Jeremy begins by telling us it was due to his father’s neck pain that he became a chiropractor. 

12:09 Jeremy talks about the importance of just getting started working rather than procrastinate to try and make it perfect.

14:10 Jeremy tells us how he manages to balance life working for multiple companies and having a young family. Segmenting his day and no sleep!

18:12 Jeremy uses Enounce to get this information faster.

22:18 Steve explains that he doesn’t believe that you can’t achieve 100% balance in one's life.

25:37 Jeremy states his business practices including 1-2-1, Email Links and automated Responders and the client who gained $200,000 worth of business in a week.

32:30 Steve explains that you don’t need 1,000 clients to make a lot of money.

35:37 Jeremy talks about reframing negativity and “The big bag of money problem”.

38:26 Jeremy believes that you can’t overeducate people and explains about pricing services.

42:33 Jeremy gives us tips on client relationships in order to gain the information you need.

44:25 Jeremy tells us what he’s reading.

47:19 Steve tells us what he’s reading.

50:09 Jeremy tells us how to get into contact with him.

Mentioned in this episode:

• www.rise25.com
• Inspired Insider Podcast
• Never Split The Difference
• Shoe Dog
• Sell With A Story
• The Art Of Happiness 
• Think And Grow Rich
• Outwitting The Devil
• Made To Stick

 

When the going gets tough, the tough... Get connected...   When crisis hits--in business or in your personal life--the tendency is to withdraw. But you should actually be looking to your network to help you overcome setbacks.   Succeeding in business is, at its core, all about relationships.    If you’ve neglected your network. My guest, John Corcoran, and I will be discussing ways to warm up your business relationships so your network is a useful resource.    John, of Smart Business Revolution and Rise25, will also share ways to overcome the constant scramble for new clients and how to set up your business for long-term success – without you in the picture.   Listen now to learn…  

• How to avoid the curse of “fake” connections 
• The trick to creating relationships that make you stronger – and how to repay the help 
• The introvert’s guide to networking (they’re actually the best at it) 
• The worst venues for networking – and where to go instead 
• Why your business should never be “dependent” on you 
• How to generate more leads and make more money… doing less work 
• The Product Ladder that turns prospects into your best customers, step-by-step

 Listen now... Timeline 00:13 Steve introduces John Corcoran, whose career has gone from presidential speech writing to helping business develop deep connections. 02:03 John introduces who he is and how it was his wanderlust type childhood that helped shape his career. 03:46 John talks about fear in business. 05:33 John talks about his struggles during the economic downturn. 07:00 Steve talks about the with drawing effect that can happen when you're under pressure. 08:11 John says to try and find who your real friends are and how to keep them. 10:00 Steve talks about being introverted when he was younger and John points out that that doesn’t matter, that it can’t be used as an excuse. 13:10 John tells us how to filter through to the people that matter. 16:44 John talks about what he is most excited about in business today. 19:49 John explains the “Minimum Viable Offering”. 21:32 Steve tells us that it is very important to extract ourselves from the business when we need to. 26:05 John talks about the evolution of jobs, revenue and lead generation. 30:45 John gives us some great tips for dealing with the time you begin to scale up your business. 33:40 John gives us free access to his product ladder to gain information on how to open revenue from your company you didn’t know you had. 36:59 John tells us what he’s reading right now. 41:34 John tells us how to contact him.  Mentioned in this episode:

• www.rise25.com
• Bold & Abundance by Peter Diamandis
• Dream Product Ladder Template
• Hamilton