The Authority File

For this four-part series, The Authority File takes a break form its usual interview format to present a panel Bill moderated at the Charleston Conference called, “Marketing Academic Library Resources and Services: How Marketing and Outreach Support a Library’s Value Proposition—and an Analysis of Current Practices.” The panel covered the current state of marketing and outreach activities at libraries and what these initiatives look like at different types of institutions. It also presented the results of a survey Choice conducted on library marketing and outreach. In this episode, the panelists discuss the marketing and outreach of digital resources and the priority placed on them.

For this four-part series, The Authority File takes a break form its usual interview format to present a panel Bill moderated at the Charleston Conference called, “Marketing Academic Library Resources and Services: How Marketing and Outreach Support a Library’s Value Proposition—and an Analysis of Current Practices.” The panel covered the current state of marketing and outreach activities at libraries and what these initiatives look like at different types of institutions. It also presented the results of a survey Choice conducted on library marketing and outreach. In this episode, the panelists discuss why there seems to be a lack of formality, best practice development, and appropriate staffing around marketing and outreach activities at academic libraries.

For this four-part series, The Authority File takes a break form its usual interview format to present a panel Bill moderated at the Charleston Conference called, “Marketing Academic Library Resources and Services: How Marketing and Outreach Support a Library’s Value Proposition—and an Analysis of Current Practices.” The panel covered the current state of marketing and outreach activities at libraries and what these initiatives look like at different types of institutions. It also presented the results of a survey Choice conducted on library marketing and outreach. In this episode, the panelists discuss the main objectives of their library’s marketing and outreach. They also dig into assessment of outreach and how the library’s outreach aligns with the library’s and institution’s goals.

For this four-part series, The Authority File takes a break from its usual interview format to present a panel Bill moderated at the Charleston Conference called, “Marketing Academic Library Resources and Services: How Marketing and Outreach Support a Library’s Value Proposition—and an Analysis of Current Practices.” The panel covered the current state of marketing and outreach activities at libraries and what these initiatives look like at different types of institutions. It also presented the results of a survey Choice conducted on library marketing and outreach. In this episode, the panelists introduce themselves, discuss what defines marketing and outreach, its current state of practice, and how that state was developed.

For this four-part series, Bill speaks with Becky Brasington Clark, the head of the Library of Congress’ publishing office and Carol Saller, chief copyeditor of the Sixteenth Edition of the Chicago Manual of Style. Their conversation weaves together the mission of publishing at the Library of Congress and the ethical and moral considerations that emerge from editorial, style, and publishing norms. In this episode, Becky offers insights into how the publishing office amplifies the Library of Congress’ outreach efforts, and Carol talks about why all of the style guides are sick to death of arguing over the Oxford comma.

For 25% off the Seventeenth Edition’s cover price, go to chicagomanualofstyle.org and use the promo code CHOICEPOD25.

For this four-part series, Bill speaks with Becky Brasington Clark, the head of the Library of Congress’ publishing office and Carol Saller, chief copyeditor of the Sixteenth Edition of the Chicago Manual of Style. Their conversation weaves together the mission of publishing at the Library of Congress and the ethical and moral considerations that emerge from editorial, style, and publishing norms. In this episode, Becky provides a deep dive on the publishing office’s criteria and procedures for producing books, while Carol addresses a few items in the Seventeenth edition of the Manual that made it in just under the wire. She also previews a few items the staff at the University of Chicago Press are keeping an eye on for the Eighteenth edition.

For this four-part series, Bill speaks with Becky Brasington Clark, the head of the Library of Congress’ publishing office and Carol Saller, chief copyeditor of the Sixteenth Edition of the Chicago Manual of Style. Their conversation weaves together the mission of publishing at the Library of Congress and the ethical and moral considerations that emerge from editorial, style, and publishing norms. In this episode, both Carol and Becky reflect on how style can and does reflect a cultural moment, the politics of copyediting, and how maintaining flexibility as a copyeditor can actually be a virtue.

For 25% off the 17th Edition’s cover price, go to chicagomanualofstyle.org and use the promo code CHOICEPOD25.

For this four-part series, Bill speaks with Becky Brasington Clark, the head of the Library of Congress’ publishing office and Carol Saller, chief copyeditor of the Sixteenth Edition of the Chicago Manual of Style. Their conversation weaves together the mission of publishing at the Library of Congress and the ethical and moral considerations that emerge from editorial, style, and publishing norms. In this episode, Becky Brasington Clark provides insight into how publishing helps further the Library of Congress’ mission, the office’s role in originating projects, and the office’s criteria for selecting publishing partners. Carol Saller talks through the origin of the CMOS Q&A and the Shop Talk blog, and provides a bit of perspective on the motivations for bringing out a new edition of the manual.

This week, Dr. Carol Ember and Dr. Peter Peregrine discuss their research into the cultural responses to disaster. Dr. Ember and her colleagues are investigating societies that lived in hazard-prone environments to see which cultural practices may have been adaptive. As part of the same grant, Dr. Peregrine has examined catastrophic disasters—because they are more readily apparent in the archaeological record—to determine what cultural features may have led to more adaptive societies. Their insights help to shed light on ideas for adapting culturally to climate change and illustrate the way pre-modern cultures can offer insights for addressing contemporary problems.

To learn more about HRAF, visit the Human Relations Area Files website.

In this week’s episode, Dr. Carol Ember explains how the Harvard Song Project partnered with HRAF to data mine the cultural record to better understand the variety of ways humans use of song. She also highlights the ways in which HRAF’s structure—as a collection of human-tagged and annotated documents—make it a particularly valuable resource for data miners. In addition, Dr. Peter Peregrine discusses HRAF’s utility to museum curators who may have unidentified objects or objects with little context in their collections.

To learn more about HRAF, visit the Human Relations Area Files website.