This conversation, with BigOTires, explores the critical role of word-of-mouth marketing in business success, emphasizing that while traditional marketing methods are valuable, the most effective marketing comes from satisfied customers sharing their positive experiences. The discussion delves into building strong customer relationships, the importance of feedback for growth, strategies to enhance customer experience, and the role of social media in engaging with customers. Authenticity in branding is highlighted as a key factor in fostering trust and loyalty among customers.

Trevor Jensen: https://www.linkedin.com/in/jensen-tj/
Marc Babin: https://www.linkedin.com/in/babinmarc/

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In this episode of the Auto Tech Show, host Marc Babin engages with Auto Angels co-founders Carmen Capuano and Ben Robinson to explore how education, transparency, and storytelling are reshaping the automotive industry. They discuss the importance of addressing garage anxiety, the role of human interest narratives in engaging audiences, and the need for comprehensive vehicle diagnosis. The conversation also highlights the significance of empowering women in the automotive field and the challenges of creating authentic online content. Through their work, Auto Angels aims to educate consumers and build trust in the automotive service industry.

More from AutoAngels: https://autoangels.co.uk/
AutoAngels on Youtube:  @AutoAngelsUK  

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In this episode of the Auto-Tech Show, host Marc Babin and Lukas Kinigadner reflect on key moments from past conversations in the automotive industry. They discuss the evolution of technology, the shift from analog to digital, the importance of trust and education, and the challenges of adopting new solutions. The conversation emphasizes the need for clear communication, understanding value, and incentivizing technicians to embrace change in a rapidly evolving landscape.

Episode Guest: Lukas Kinigadner, CEO at Anyline
Podcast Host: Marc Babin

Featured Episodes: 
https://www.theautotechshow.com/episode/ep-62
https://www.theautotechshow.com/episode/ep-63
https://www.theautotechshow.com/episode/ep-48-bridging-the-gap-between-mechanics-and-technology
https://www.theautotechshow.com/episode/ep-20-how-to-connect-automotive-service-advisors-and-technicians

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In this episode of the Auto Tech Show, host Marc Babb and cybersecurity expert Srivalli Boddupalli discuss the critical importance of automotive cybersecurity as vehicles become increasingly connected and autonomous. They explore the lack of consumer awareness regarding cybersecurity risks, the real-world consequences of breaches, and the challenges of balancing vehicle functionality with security. The conversation highlights the need for industry collaboration, the future of safety features, and the role of compliance in driving innovation. Ultimately, they emphasize the importance of educating consumers and fostering a culture of awareness in the automotive industry.

More from our Sponsor, TireBuddy: https://anyline.com/products/tirebuddy-app

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In this episode of the Auto Tech Show, the conversation focuses on the critical rise of cybersecurity in the automotive industry, particularly as vehicles become more connected and software-defined. Tomasz Werocy from Volvo Group discusses how cybersecurity is evolving from a compliance issue to a competitive advantage, emphasizing the need for collaboration among OEMs, suppliers, and regulators. The discussion also covers the importance of integrating cybersecurity into vehicle design, the balance between regulation and innovation, and the responsibility of customers in maintaining vehicle security. The episode concludes with insights on the future of cybersecurity in autonomous vehicles and the necessity for a collaborative approach across the industry.

More from Anyline and TireBuddy: https://anyline.com/products/tirebuddy-app

More from Volvo: https://www.volvogroup.com/en/

Tomasz Werocy: https://www.linkedin.com/in/tomaszwerocy/

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In this episode of the Auto-Tech Show, host Marc Babin speaks with Lucy Dobeer from Unipart about the critical role of invisible infrastructure in the electric vehicle (EV) and battery logistics sector. They discuss the importance of supply chain management, the challenges faced by OEMs in battery lifecycle management, and the advantages of remanufacturing batteries to extend their life. The conversation also touches on the significance of safety protocols, training, and the need for a cohesive ecosystem to support the UK's ambitious EV goals.

More from Unipart: https://www.unipart.com/

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In this episode of the Auto Tech Show, host Marc Babin interviews Elena Cicotelli, a leading expert in electric vehicles (EVs). They discuss the transformative impact of EVs on the automotive ecosystem, including supply chain challenges, consumer perceptions, and the role of software-defined vehicles. The conversation also delves into infrastructure issues, global perspectives on EV adoption, and future trends in the industry. Elena emphasizes the importance of collaboration and innovation in overcoming the hurdles faced by the EV market.

More from Elena: https://evs4everyone.com/

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In this episode of the Auto Tech Show, Marc Babin discusses the challenges and opportunities in the EV battery sector with Sebastian Bujnoch from Circunomics. They explore the complexities of battery design, the importance of data sharing for sustainability, and the regulatory frameworks needed to support a circular economy. The conversation highlights the need for standardization in battery management and the financial industry's role in promoting second-life applications for batteries. The episode emphasizes the urgency of addressing these issues to ensure the long-term viability of electric vehicles and their components.

More from Circunomics: https://www.circunomics.com/

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In this episode of the Auto Tech Show, Marc Babin speaks with Adi Bathla about the significant changes in the automotive repair industry driven by technological advancements and regulatory demands. They discuss the operational challenges faced by repair shops, the need for innovation on the shop floor, and the importance of empathy in developing solutions that truly meet the needs of repairers. The conversation highlights the evolution of vehicles into software-defined machines and the implications for repair processes, documentation, and claims management. Adi emphasizes the necessity for repair shops to adapt quickly to these changes and the role of technology in facilitating this transition.

More from Revv: https://www.revvhq.com/
Reach out to Adi: https://www.linkedin.com/in/adibathla/

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In this episode of the Auto Tech Show, host Marc Babin speaks with Jade Price, a certified technician and social influencer, about the automotive industry's skills gap and the misconceptions surrounding the technician profession. Jade shares her journey as a female technician, the evolution of automotive technology, and how she uses her platform to educate and inspire the next generation of automotive professionals. The conversation highlights the importance of breaking stereotypes, the role of influencers in changing perceptions, and encouraging new talent in the automotive field.

More from Jade: https://www.linkedin.com/in/jade-price-4675016b/

The Automotive Capture on TikTok: https://www.tiktok.com/@theautomotivecapture

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