The Avalanche Podcast

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So you want to know about keywords - what they are, how to find them, how to use them...we have your answers! Today's new podcast episode is all about keywords and how to use them for SEO!

Try SEM Rush with a 14-day trial - https://www.semrush.com/partner/avalanchegr

Email [email protected] for more information about keyword research.

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If you find yourself at a crossroads in your career (like the millions of other people laid off from their jobs due to COVID-19), you might be wondering what's next for you. Should you pursue a graduate degree? What else can you do to progress in your career? Is formal education the answer? 

A current MBA student and a self-taught entrepreneur/marketer hash it out as we discuss the considerations that you should think through before making the decision. 

If you're looking for a way to level up your skills without getting a degree, check out The Avalanche Course: https://avalanchegr.com/avalanche-course

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Tune in to this awesome conversation with our friend and colleague, Adam Clarke of 1 Bold Step. Adam provides some great insight into marketing operations (what it is and why it's important), the evolution and future of marketing, tips for marketers and fellow business owners, and advice for how to network in a pandemic. 

This episode is full of both practical tips and high-level perspective. You won't want to skip this one!

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Making the transition from solopreneur to business-owner is a huge step, and it’s not for everyone. We are in the midst of this awkward but exciting period of growth, and we’re definitely feeling some growing pains, so we wanted to share some of those things and give you guys a little heads up on what you might want to consider and think about before heading in this direction. 

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In this episode, we're talking about taking your fate into your own hands and making your dreams a reality. You want it, you got it! 

We're talking about understanding the lens you see the world through, manifesting your destiny, and going with your gut. It's amazing how powerful your mind can be once you start to understand how to harness it. 

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In this episode, we give you a little history lesson on the evolution of marketing. Today, marketing is all about customer-centricity and the constant flow of communication. We talk about common misconceptions and mistakes in how many companies approach marketing and how you can be more effective in your approach. 

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Ever wonder what it's like to run a business with your spouse? We're spilling the tea on how it works for us! 

We are a classic Visionary/Integrator duo, and understanding the concept of Rocketfuel has been integral in figuring out our roles within the company. 

As for running a business with your spouse? It's a lot like marriage!

As a bonus in this episode, you will get serenaded on several occasions. 

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Have you ever felt like your business needed to be doing content marketing but had no idea where to start? In this episode, we're sharing the Avalanche Creative approach to developing a content strategy for producing effective content that will drive traffic to your website. Pie analogies are involved.

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After having to indefinitely postpone a big vacation and a weekend getaway during the COVID-19 lockdown, we finally reached our breaking point and took a Wednesday off to turn off our notifications and get out of the house. We felt like brand new people! In this episode, we reflect on the importance of taking time off and the value of physically stepping away from the day to day and discuss how it benefits not only your personal life but also your business!

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In this interview with Local First of West Michigan's Kathleen Roark, we talk about our love for local businesses and how they impact our great community. Local First is the third-largest organization of its kind in the country, and Kathleen shares some great statistics about the impact that spending your dollars in locally owned businesses can have on your community. 

She also shares about the upcoming Independents Week happening June 27 - July 4 and how you can get involved! #IndependentsWeek

Local First website: https://www.localfirst.com/

Local First on Facebook: https://www.facebook.com/LocalFirstWestMichigan/

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