The Average Not Average Podcast

In this episode of the Average Not Average Podcast, CK Yew and Viktor Axelsen chat with YC Lim and his son Yee Wai Lim about the evolution of YC Sports from a small badminton retailer to a major market player. They discuss balancing family dynamics in business, challenges as the official retailer of the Yonex All England, and the importance of personal connections with customers. The episode also covers the evolution of badminton, grassroots support, and personal stories that showcase the camaraderie within the badminton community.

Chapter Timestamps:

00:30 Introduction to the Guests

01:39 Family Dynamics in Business

03:40 The Evolution of YC Sports

09:41 Finding Niche Markets

19:17 Negotiation Strategies in Business

23:00 Sponsorship and Support in Badminton

28:22 The Importance of Grassroots Support

32:37 The Experience of Buying Rackets

40:59 Educating the Next Generation

42:07 Racket Customization and Customer Experience

46:03 Preparing for Major Tournaments

50:59 The All England Experience

56:47 Building Community and Grassroots Support

59:36 Entrepreneurial Mindset in Sports

Follow us on social media for more content!

- Instagram: https://www.instagram.com/theaveragenotaverage/

- TikTok: https://www.tiktok.com/@theaveragenotaverage

Keep in touch with CK & Viktor here:

- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ

- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg

- CK's Instagram: https://www.instagram.com/ckyew_official/

- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

You can also find our conversations on:

- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q

- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

In this episode, CK Yew and Viktor Axelsen host badminton legend Peter Gade. They discuss the pressures and responsibilities of being an icon in the sport, their early experiences in Malaysia, and the transition from player to coach. The conversation delves into the mental challenges faced during competitive matches, the impact of crowd dynamics, and their ventures outside of badminton. They also reflect on the future of the sport, while sharing insights from their personal journeys in badminton and business.

Chapter Timestamps:

00:30 Introduction to Icons of Badminton

01:30 The Weight of Icon Status

05:18 Memories of Malaysia and Early Careers

09:57 Viktor’s Journey from Junior to Senior

13:55 How Peter Became Viktor’s Coach

18:48 Routines in High-Level Performance

20:19 Mental Challenges in Competitive Matches

25:28 The Impact of Crowd and Conditions on Court

37:20 Business Ventures Beyond Badminton

44:11 Reflections on Career Choices

49:07 The Future of Badminton Scoring Systems

51:36 The Gap Between Asian and European Players

1:01:57 The Kings Cup Experience

Follow us on social media for more content!

• Instagram: https://www.instagram.com/theaveragenotaverage/
• TikTok: https://www.tiktok.com/@theaveragenotaverage

Keep in touch with CK & Viktor here:

• CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
• Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
• CK's Instagram: https://www.instagram.com/ckyew_official/
• Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

You can also find our conversations on:

• Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q
• Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
• YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

In this episode, CK Yew interviews Rasmus Skousen, CEO of RSL Europe, discussing the evolution of badminton, the impact of market dynamics on shuttlecock production, and the challenges of sustainability in the industry. Rasmus shares insights on Viktor Axelsen's early career, the transition from retail to RSL, and the future of badminton equipment amidst changing consumer expectations and global market trends. RSL is the world's largest badminton shuttlecock manufacturer.

Chapter Timestamps:

00:30 Introduction and Background of Rasmus Skousen

03:28 Viktor Axelsen's Early Career and Contract

07:27 Transition from Store Owner to CEO of RSL

09:19 The Evolution of Badminton in Europe

12:35 Market Dynamics: China vs. Europe

15:18 Shuttlecock Production and Global Market Insights

18:04 Challenges in the Shuttlecock Industry

21:06 The Circular Economy of Shuttlecock Production

22:46 Innovations in Shuttlecock Design

27:49 The Impact of Feather Supply on the Industry

38:06 Sustainability and the Future of Shuttlecocks

44:35 Growth of Badminton Participation in Europe

45:47 The Rise of Badminton in Europe

49:22 Market Dynamics and Consumer Preferences

55:29 Shuttlecock Quality and Durability

59:56 The Future of Badminton and Emerging Trends

Follow in on the conversation and follow on social media for more content.

Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q

Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159

Instagram: https://www.instagram.com/theaveragenotaverage/

YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ

Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg

CK's Instagram: https://www.instagram.com/ckyew_official/

Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

This highlights episode brings together the best moments from The Average Not Average Podcast in 2025. Each segment is taken from a different episode, capturing standout conversations, reflections, and lighter moments from throughout the year with CK Yew and Viktor Axelsen.

Watch all previous episodes here: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d41e211446b44f9b

Our 2025 Guest List includes:

• Henrik Axelsen (EP9)
• Chirag Shetty (EP10)
• Cristian Luque Manjon (EP12)
• Ahmed Shahrazad Sani (EP14)
• Ayush Shetty (EP15)
• Dr David Evans (EP16)
• Ben Beckman (EP17)
• Alex Lanier (EP19)
• Kestutis Navickas (EP20)

Follow in on the conversation and follow on social media for more content.

• Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple
• Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159
• Instagram: https://www.instagram.com/theaveragenotaverage/
• YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw
• CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ
• Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg
• CK's Instagram: https://www.instagram.com/ckyew_official/
• Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

In this episode of The Average Not Average Podcast, CK Yew and Viktor Axelsen talk about Viktor’s current back injury and the difficulties he’s facing as he works through recovery. Viktor shares his thoughts on the rest of his year, and they reflect on the originally scheduled guest, Kestutis Navickas. They also chat about the growth of pickleball and padel, Viktor crossing paths with Stephen Curry while training, and the ongoing issue of poor court quality at some major tournaments.

*This episode was originally scheduled with Kestutis Navickas as a guest, however technical issues cut the conversation short. The episode with Kestutis was rescheduled, and you can watch his full episode here: https://youtu.be/RqvIO4qORY0?si=uqnKymOUJ8jUuY2i

Chapters:

00:00 Introduction

01:53 Viktor's Health and Tournament Plans

08:06 Discussing Kestutis Navickas

16:37 Challenges with New Courts

19:28 Rise of Young Talents

28:26 Staying Positive and Motivated

32:55 Basketball Players

39:48 Pickleball and Padel Sports

45:10 Future of Badminton and Synthetic Shuttles

52:13 Personal Insights and Future Plans

Follow in on the conversation and follow on social media for more content.

Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q

Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159

Instagram: https://www.instagram.com/theaveragenotaverage/

YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ

Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg

CK's Instagram: https://www.instagram.com/ckyew_official/

Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

In this podcast episode, Kestutis Navickas, CK Yew and Viktor Axelsen discussed the evolution of badminton, the importance of recovery, and the intersection of fashion and sports, highlighting the need for athletes to present themselves professionally, as fashion can enhance an athlete's public image. Both Viktor and Kestutis emphasise the importance of personal growth, teamwork, and the future of badminton as a competitive sport. Team dynamics and communication are essential for success.

Timestamps:

00:00 Introducing Kestutis Navickas, life at home, Paris and Dubai

09:48 Reflections on Past Matches and Competitors

09:50 Evolution of Elite Badminton Performance

19:22 The Importance of Recovery in Modern Badminton

19:51 Mental Fatigue in Modern Badminton

22:18 The Importance of Recovery

24:13 Coaching and Coordination in Badminton

27:13 Cultural Adaptation in Coaching

30:44 Recognition and Team Dynamics

33:28 Advice and Personal Growth

36:38 The Future of French Badminton

40:31 Fashion in Badminton

48:34 The Role of Image and Branding

Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

In this episode of the Average Not Average podcast, host CK Yew interviews professional badminton player Alex Lanier. They discuss Alex's recent holiday, his passion for golf, and his competitive spirit, especially in relation to his brother Theo. Alex shares insights into his daily routine as a professional badminton athlete, the pressures of being in the top 10 in the world, and the dynamics of his coaching relationship with Kestutis Navickas. The conversation also touches on Alex's love for chess, his preferences in his sports equipment and his badminton rackets, and a humorous anecdote about his aversion to bananas.Chapters00:00 Introduction and Background08:51 Golf: A New Passion16:38 Chess: The Strategic Game18:31 Daily Routine and Training23:24 Transition to Top 10 and Pressure30:17 Team France and Support Structure31:20 The Competitive Edge: Pushing Each Other to Greatness36:16 Building a Strong Coach-Player Relationship41:18 Balancing Professionalism and Personal Connection50:46 The Evolution of Equipment: Racket Preferences58:16 Navigating Personal Challenges: The Banana DilemmaFollow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

This episode 18 of the Average on Average podcast, Viktor Axelsen discusses his recent experiences at the Denmark Open and his preparations for the French Open. He reflects on the emotional challenges of returning to competitive badminton after a long hiatus, the controversies surrounding his serving techniques, especially in the match again Shi Yu Qi and the balance between his professional commitments and family life. Viktor shares insights into his mindset, future goals, and the importance of personal growth in his journey as an elite athlete.

Chapters

00:00 Welcome Back and Tournament Preparations

02:54 Victor's Comeback Journey

05:58 Navigating Pressure and Expectations

08:58 Controversies on the Court, Shi Yu Qi's match at the Denmark Open 2025

11:44 Mindset and Emotional Resilience

15:04 Reflections on Competition and Growth

17:40 The Importance of Learning and Adaptation

20:47 The Emotional Weight of Performance

23:44 Final Thoughts and Future Aspirations

29:39 Physical Training and Mental Resilience

32:00 Goals and Aspirations for the Year

33:33 Balancing Family Life and Professional Commitments

39:56 New Projects and Initiatives in Badminton

45:44 Media Engagement and Public Perception

Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

In this episode of the Average on Average podcast, CK Yew and guest Ben Beckman discuss the innovative BXL badminton tournament, exploring its unique format, the impact of timed matches on players, and the role of umpires. Ben shares his personal connections to Indonesia and his journey into commentary, highlighting the importance of fan engagement and the future of badminton with new formats and opportunities. CK Yew and Ben Beckman delve into the intricacies of commentary, content creation, and the evolution of badminton as a sport. They discuss their experiences within the BWF community, the dynamics of working together as commentators, and the importance of effective communication. Ben shares his journey from being a player to a content creator and commentator, reflecting on his training, temperament, and future aspirations. The discussion highlights the significance of community, collaboration, and personal growth in the world of badminton.Chapters00:00 Introduction and Guest Introduction01:33 Exploring BXL: A Unique Badminton Tournament04:56 The Impact of Timed Matches on Gameplay11:19 Ben's Personal Connection to Indonesia14:40 Transition to Commentary: How Ben Became a Commentator19:36 Understanding BXL's Structure and Future Plans28:25 Exploring Accommodation Choices29:07 The Evolution of Badminton Events30:12 Innovative Formats in Badminton31:37 The Seriousness of Exhibition Matches33:39 The Role of Commentary in Badminton35:59 The BWF Community and Content Creation44:02 The Journey of a Content Creator51:59 Feedback and Growth in Content Production55:44 Cultural Differences in Timekeeping56:45 Morning Routines and Fitness59:42 Ben the Player: Playing Style and Career01:02:19 Temperament and Professionalism on Court01:07:10 Transitioning from Player to Coach and Commentator01:08:44 Future Aspirations in Commentary and Content Creation01:14:59 Engaging with the Community and Future of BadmintonFollow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

In this episode of the Average Not Average Podcast, CK Yew, Viktor Axelsen, and David Evans delve into the intricacies of badminton umpiring. They discuss the dynamics between players and umpires, the challenges faced in making split-second decisions, and the potential for technology like VAR to enhance the sport. David shares insights into the rigorous journey to becoming a BWF umpire, the importance of communication, and the evolving role of umpires in the game. The conversation also touches on the introduction of time clocks in badminton and the need for better support and recognition for umpires.Chapters00:00 Introduction to Umpiring and Player Dynamics02:48 The Role of Technology in Umpiring05:36 Communication Between Umpires and Players08:29 Controversial Calls and Interpretations11:21 The New 25-Second Time Clock Implementation22:24 The Art of Diving in Badminton23:30 Umpires' Role in Match Enforcement25:36 Implementing New Rules and Scoring Systems27:11 Challenges Faced by Umpires30:00 The Journey to Becoming a BWF Umpire35:48 The Commitment Required for Umpiring40:01 The Role of Umpires and Referees47:10 Controversial Calls and Decision-Making56:27 Understanding Badminton Rules and RegulationsFollow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4QApple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159Instagram: https://www.instagram.com/theaveragenotaverage/YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_VwCK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/Viktor's Instagram: https://www.instagram.com/viktoraxelsen/