The Axis Effect

This week, The Axis Effect sits down with Tracy Crossley, host of Earned Wisdom.

With a Master's Degree in Health Psychology, Crossley has dedicated her career to supporting women leaders, helping them to break unhealthy psychological habits and unlock their hidden potential. With this goal in mind, Crossley has written multiple books on leadership, most notably “Overcoming Insecure Attachment: 8 Proven Steps to Recognizing Anxious and Avoidant Styles and Building Healthier, Happier Relationships.”

Crossley discusses her next book, the dangers of self-criticism, why individuals have difficulty determining what they want (and how to fix this problem), and how detaching from the fear of a result can create more tremendous success in any given scenario.

To learn more, tune in to “Your Own Worst Enemy.”

This week, The Axis Effect sits down with Chuck Rinker, Co-Founder and CEO at PRSONAS.

After spending time working on military technology and later as a development director at EA Sports, Rinker co-founded PRSONAS. With over twenty years in the company, Rinker and his team have worked on many projects concerning A.I. Seeing the impact that A.I. had on the gaming industry, Rinker realized that this technology could have a similar effect on the commercial world, a realization that’s led him to work on a range of projects, from a virtual reality app for Arizona Beverages to reducing the need for sedation in children receiving MRIs for Florida Hospital Celebration Health.

Rinker discusses his career in military technology paved the way for his transition into gaming, the long history of A.R. and A.I. (despite their very recent surges in notoriety), and working with Disney, along with Disney’s underrated importance in technological innovation.

To learn more, tune in to “Getting Personal.”

This week, The Axis Effect sits down with Clive Savacool, Founder & CEO at LogRx.

After spending over a decade in firefighting and some time as a paramedic, Savacool saw a variety of flaws in how groups keep track of their narcotics, witnessing how these flaws could hurt people firsthand. After realizing this, Savacool founded LogRx to fight these potential dangers and make medication tracking and management systems safer for everyone.

Savacool discusses essential factors to consider in building a successful startup, how LogRx makes medication management more efficient than ever, the problems he’s witnessed that inspired him to found LogRx, and notable parallels of leadership in managing his company and his career in firefighting.

To learn more, tune in to “Adding Logic to Life.”

This week, The Axis Effect sits down with Mike Aronow, CEO and Founder of Amplifyer.

With over 20 years in his industry, few know the importance of big data like Aronow, who formed Amplifyer to help companies utilize the data they have to build campaigns to reach their customers best. As he bluntly puts it, “Data doesn’t lie!.”

Aronow discusses how his past experiences have led him to the position he sits in today, effective tactics from successful startups, and how data differs from intuition.

To learn more, tune in to “Go Big or Go Home.”

This weeks The Axis Effect sits down with Nick Emmons, CEO of Upshot to talk about the rise & fall of leadership in the NFT space

As the NFT market becomes more chaotic than ever, Upshot acts as a middleman group, utilizing machine-based models to appraise NFTs. During the recent NFT boom in 2021, Emmons saw an opportunity, giving that market a company that can provide valuation similar to other industries, including equities and real estate. Despite memorably exorbitant values during the previous bull market, Emmons explains that due to the popularity, many of the higher priced NFTs were, in fact, their “true value,” as Emmons conveys that market sentiment continues to be the pinnacle factor in valuation.

Emmons discusses his career in blockchain technology, how Upshot can value a large number of NFTs on an hourly basis, some of Emmons' favorite NFTs, and the financial aspect of the NFT market.

To learn more, tune in to “To Be or Not to Be an NFT.”

This weeks The Axis Effect sits down with  Drew Spaventa, CEO and Co-Founder of The Spaventa Group (TSG) to talk about the leadership of and the state of the financial industry.

With a career in various parts of the financial sector, Spaventa founded TSG intending to cater to all different “asset-tastes” seen in investors. Dubbed the “investment firm of tomorrow” by Spaventa, TSG aims to provide various alternative investment opportunities for accredited investors, including venture capital and real estate.

Spaventa discusses the recent collapse of large U.S.-based banks, the cryptocurrency crashes, and how market conditions and reactions have led to the current economic climate. 

To learn more, tune in to “Time is Money.”

This weeks  The Axis Effect  features  Steve Mellor, author and Olympian Swim Coach to talk about  the effects of l athletic  and leadership  form the field to the boardroom.

As a former Olympic competitor and medalist at the Commonwealth Games, Mellor knows better than anyone the importance of individuals realizing their hidden potential. As a veteran in his community, his recently released book, “SHOCK THE WORLD: A Competitors Guide to Realizing Your Potential,” chronicles the inspiring journey of Brooks Curry, an Olympic swimmer guided by Mellor, whom Mellor had to help see their potential. But Curry is just one of many clients whom Mellor’s worked with over the years to help turn into their best selves.

Mellor discusses his book's different takeaways for differing age groups, Curry’s story, the importance of the “human element” in leadership, his core values, and working with Curry.

To learn more, tune in to “Going for the Win.”

This week on  The Axis Effect, we talk with  Suman Kanuganti, CEO and Co-Founder at Personal.ai about leading the way with a personal touch on technology.

Amid a technological revolution, Kanuganti aims to utilize A.I. to evolve human communication, creating their own A.I. model (as opposed to GPT-3) that adapts according to the individual user, allowing customers to have their own personal experiences developed around them.

Kanuganti discusses the importance of staying grounded, evaluating a problem before finding the technology needed for it, and the endless amount of work that goes into leading a start-up.

To learn more, tune in to “Looking for a Co-Pilot.”

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This weeks The Axis Effect features Alex Shalash, co-Founder and co-CEO of metaENGINE.to talk about leadership and breaking ground in technology. 

As the technological revolution that is the Metaverse continues to grow, Shalash and the rest of metaENGINE find themselves at the forefront, utilizing an international team of employees working to provide creators the tools necessary to create games and experiences in a cloud-based environment. Shalash compares their project to Google Docs, allowing creators to work together in real-time no matter the distance separating them. Shalash’s reputation precedes itself, spending over a decade working on significant projects such as Star Wars: The Old Republic.

Shalash discusses the history of gaming engines, how they allow for the experience they fuel, and what makes metaENGINE stand out in the gaming engine industry.

To learn more, tune in to “Gamifying the Universe.”

This weeks The Axis Effect sat down with Joe Quenqua, Global Brand Entertainment Communications Officer to talk about all things brand loyalty and leadership.

A self-proclaimed “agency guy at heart,” Quenqua’s career has lasted over three decades, working at various companies that include 42West, DKC, and most notably, The Wait Disney Company. Realizing the importance of companies having a good agency behind them, Quenqua has worked tirelessly to become one of the top names in PR.

Quenequa discusses his journey into where he is today, beginning his career while still in college, the fight to stand out in PR, working at Disney, and how the industry has changed since he first entered it.

To learn more, tune in to “Show Up & Slay.”