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The B-Word
The B-Word episodes
- AnthrovisionEvery organization is fundamentally in the business of behaviour change. Why do they find it so hard? What can organisations learn from an academic discipline usually associated with exotic tribes? How did an expert knowledge of Tajik wedding rituals help predict the Global Financial Crisis? What does WWE wrestling tell us about the 2016 US election?
In this episode James is joined by Financial Times journalist and best-selling author Gillian Tett to discuss how organisations can apply techniques from anthropology to better understand and change their culture.
34 min - Think SmallHow can thinking small help us achieve big things? What can organisations and individuals learn from a decade of applied behavioural science in government? Can a rival team's football shirt really help your gym attendance? In our first episode, James talks to the Behavioural Insights Team's Rory Gallagher about how small changes can lead to really big changes in behaviour, for individuals and for organisations.38 min
About The B-Word
From the publisher's feed
All organisations are fundamentally in the business of behaviour change. But how well does your organisation do it?
In "The B-Word", host James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges.
Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour.
In a world where so many of the biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?