Attending industry events can be fun and informative, but they’re not so much fun for the marketer whose time, budget and stress goes into making everything run smoothly. So it makes sense to get as much ROI as you can, by turning your hard work into written content too.

That means you’ll need a write-up. And unfortunately, years of scribing at client events have taught us that turning your speakers’ key takeaways into engaging content isn’t always as straightforward as it sounds.

In this audio blog episode, you’ll hear some of our top tips for producing post-event content, from how to the make the most of your time at the event to how to nail that first draft.

Tune in now to hear:

If you’d rather read than listen, here’s George’s original blog post: Attending a client event? Here’s how to write a kick-ass summary.

Or if you’d like to try another Radix podcast, there’s always Good Copy, Bad Copy: the B2B Copywriting Podcast.

You can download the episode here, or stream it in the player at the top of the page.

Alternatively, you could subscribe to us on iTunes, or use this RSS feed here. You can also find us on Spotify.

Love this podcast? Hate it? Lonely? Email [email protected], tweet at us, or leave an iTunes review. We’d love to know whether you’d like another series.

Audio editing: Bang and Smash

Theme tune: “Chinny Reckon” by the Nye Bevans

The post The B2B Content Audio Blog #12: 7 tips to help you write up a live event appeared first on Radix Communications.