Successful B2B marketing requires everyone pulling in the same direction: sales, marketing, product specialists… everyone.

Which is why you can’t properly market your brand unless there’s alignment around your key messaging.

We’re increasingly asked to run messaging workshops to help our clients nail down a core set of wording they can use across all their external communications, sales collateral, and training. And this audio blog explains how these messaging workshops work, and why they’re so valuable to the business as a whole.

Hit “play” now to learn:

If you’d prefer to read Fiona’s original blog post for yourself, here’s What happens in a B2B messaging workshop?

This is the end of this podcast season, so if you’d like to keep hearing from us, you’ll want Good Copy, Bad Copy: the B2B Copywriting Podcast. (The next episode drops next week, revealing the best B2B content of 2018.)

You can download the episode here, or stream it in the player at the top of the page.

Alternatively, you could subscribe to us on iTunes, or use this RSS feed here. You can also find us on Spotify.

Want to hear a second season of this audio blog? Let us know. Email [email protected], tweet at us, or leave an iTunes review.

Audio editing: Bang and Smash

Theme tune: “Chinny Reckon” by the Nye Bevans

The post The B2B Content Audio Blog #13: how to run a B2B messaging workshop appeared first on Radix Communications.

Attending industry events can be fun and informative, but they’re not so much fun for the marketer whose time, budget and stress goes into making everything run smoothly. So it makes sense to get as much ROI as you can, by turning your hard work into written content too.

That means you’ll need a write-up. And unfortunately, years of scribing at client events have taught us that turning your speakers’ key takeaways into engaging content isn’t always as straightforward as it sounds.

In this audio blog episode, you’ll hear some of our top tips for producing post-event content, from how to the make the most of your time at the event to how to nail that first draft.

Tune in now to hear:

If you’d rather read than listen, here’s George’s original blog post: Attending a client event? Here’s how to write a kick-ass summary.

Or if you’d like to try another Radix podcast, there’s always Good Copy, Bad Copy: the B2B Copywriting Podcast.

You can download the episode here, or stream it in the player at the top of the page.

Alternatively, you could subscribe to us on iTunes, or use this RSS feed here. You can also find us on Spotify.

Love this podcast? Hate it? Lonely? Email [email protected], tweet at us, or leave an iTunes review. We’d love to know whether you’d like another series.

Audio editing: Bang and Smash

Theme tune: “Chinny Reckon” by the Nye Bevans

The post The B2B Content Audio Blog #12: 7 tips to help you write up a live event appeared first on Radix Communications.

Editorial boards are a great way for marketers to continually produce original, engaging ideas and deliver on a successful content marketing strategy. But, getting people together is just the first step.

For your editorial board to truly work its magic you need to follow some best practices, and this 8-minute audio blog will tell you what they are.

Tune in now to learn:

If you’d rather read than listen, here’s Emily’s original blog post: Editorial boards in B2B content marketing: a beginners’ guide.

Or if you’d like to try another Radix podcast, there’s always Good Copy, Bad Copy: the B2B Copywriting Podcast.

You can download the episode here, or stream the episode in the player at the top of the page.

Alternatively, you could subscribe to us on iTunes, or use this RSS feed here. Excitingly, you can also now find us on Spotify.

Got something to say?  Email [email protected], tweet at us, or leave an iTunes review. We have three episodes left, so we’d love to know what you thought of the series.

Audio editing: Bang and Smash

Theme tune: “Chinny Reckon” by the Nye Bevans

The post The B2B Content Audio Blog #11: how to run a successful editorial board appeared first on Radix Communications.

Even the best writer can have an off day. So how do you ensure your content is consistently top-notch?

Unfortunately, there are no shortcuts—but there are some tricks of the trade. Here at Radix, we have a set of five quality control standards, which we use for our internal reviews.

Whether you’re reviewing someone’s copy, or about to publish some of your own, these five questions will let you know if your writing is good to go.

Listen now to learn:

David’s original blog post includes a graphic of the skills hierarchy itself: Does your B2B tech copy pass these five tests?

Or if you’d like to try another Radix podcast, there’s always Good Copy, Bad Copy: the B2B Copywriting Podcast.

You can download the episode here, or stream the episode in the player at the top of the page.

Alternatively, you could subscribe to us on iTunes, or use this RSS feed here. Excitingly, you can also now find us on Spotify.

Got something to say?  Email [email protected], tweet at us, or leave an iTunes review. We have three episodes left, so we’d love to know what you thought of the series.

Audio editing: Bang and Smash

Theme tune: “Chinny Reckon” by the Nye Bevans

The post The B2B Content Audio Blog #10: five essential QA tests for B2B copywriting appeared first on Radix Communications.

You’ve got a great idea for you next blog post—so why is it so difficult to get down?

Ordering your arguments and writing persuasively is one of the most important skills for a writer to have, and with the right structure it doesn’t even have to be that hard.

In this audio blog you’ll hear structural template that you can totally steal (with our blessing) and use for almost any blog you’re likely to write.

In six minutes flat, you can pick up:

You’d prefer the old-fashioned, written version of this piece, here’s A basic structure you can use for almost any blog post.

Or, if you’re you’d like to listen to something longer, try our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.

You can download the episode here, or stream the episode in the player at the top of the page.

(If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.)

Got something to say?  Email [email protected], tweet at us, or leave an iTunes review. (Please, we’re lonely…)

Audio editing: Bang and Smash

The post The B2B Content Audio Blog #9: a foolproof blog post structure you can steal appeared first on Radix Communications.

If you write marketing emails you’ve no doubt been told over and over again that the subject line is the most important thing to get right. Why? Because it’s first thing the audience will read – and governs whether or not your email gets opened.

But the truth is, it’s more than that. Most of the time, it’s the only thing your audience will ever read.

So, how do you craft punchy, engaging subject lines time after time? In this audio blog we share our top tips for capturing your audience’s attention from the get-go (and delivering at least some marketing value even when they don’t open your mail):

You’d prefer to read Steve’s original blog post for yourself? That’s absolutely fine by us. Here’s Subject lines: the secret shortcut into the subconscious.

Or, if you’re you’d like to listen to something longer, try our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.

You can download the episode here, or stream the episode in the player at the top of the page.

(If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.)

If you found this audio blog format useful, we’d love to know. Email [email protected], tweet at us, or leave an iTunes review.

Audio editing: Bang and Smash

Title music: “Chinny Reckon” by the Nye Bevans

The post The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why appeared first on Radix Communications.

Content marketing is full of ebooks; some good, some bad, and some ugly. How do you write content that really stands out?

In this audio blog we present a definitive guide to writing ebooks the right way. We identify the key characteristics and tricks of the trade that will get your words read – and more importantly, responded to.

Listen now to learn:

If you’d rather see the written version of Fiona’s complete guide, here’s How to write an ebook for a B2B audience.

Or, if you’re you’d like to listen to something longer, try our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.

You can download the episode here, or stream the episode in the player at the top of the page.

(If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.)

If you find the audio blog format useful (or if you have a way to improve it), please do get in touch. Email [email protected], tweet at us, or leave an iTunes review.

Alternatively, you can read about our ebook writing services, here.

Audio editing: Bang and Smash

Title music: “Chinny Reckon” by the Nye Bevans

The post The B2B Content Audio Blog #7: how to write an ebook that gets results appeared first on Radix Communications.

Here’s a thing nobody tells you about being a B2B content writer: it’s not just about writing. You also need mad interviewing skills.

You see, most really good B2B content starts in the head of a subject matter expert. And it’s usually your writer’s job to get it out.

In this short audio blog (like a proper blog, except we read it out loud so you can do something more interesting instead), we reveal six surprising questions we use to get beyond the same-old content, and create something our client’s audience will really love.

When you’re ready, click play.

If you’d rather read George’s questions for yourself, you’ll find them in his blog post 6 weird questions we ask subject matter experts (and why).

And here’s that guide to interviewing B2B experts that we mentioned in the recording.

Or, if you’re happy listening and you’d like some more, try our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast. The next one’s a B2B comedy special!

You can download the episode here, or stream the episode in the player at the top of the page.

(If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.)

If you find the audio blog format useful (or if you have a way to improve it), we really, really, really want to hear from you. Email [email protected], tweet at us, or leave an iTunes review.

Audio editing: Bang and Smash

Title music: “Chinny Reckon” by the Nye Bevans

The post The B2B Content Audio Blog #6: how to interview subject matter experts appeared first on Radix Communications.

What is a present participle? Why are they overused? And what exactly is the difference between a gerund and a gerundive?

In this 9-minute audio blog, we look at the unexpected effect all those “-ing” words are having on your copywriting, and show how you can replace vague sentiments with clear, effective titles.

Give it a listen, to learn:

If you’d rather read the full text of Fiona’s original blog post in all its unadulterated glory, here’s Death to the present participle, or why “-ing” is not your friend in B2B headlines.

Alternatively, if you prefer a longer listen, try our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.

You can download the episode here, or stream the episode in the player at the top of the page.

(If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.)

If you find the audio blog format useful (or if you have a way to improve it), we really want to hear from you. Email [email protected], tweet at us, or leave an iTunes review.

Audio editing: Bang and Smash

Title music: “Chinny Reckon” by the Nye Bevans

The post The B2B Content Audio Blog #5: the big mistake you’re making with titles appeared first on Radix Communications.

It’s no wonder Account-Based Marketing is so popular: it works. But when you tell your key contact that this content is written just for them, you raise the stakes sky-high. And the copy absolutely needs to deliver.

So, how can marketers, and copywriters, get it right first time?

The fourth episode of our B2B Content Audio Blog series recaps our popular blog post Copywriting for Account-Based Marketing: what marketers (and content writers) need to know.

With input from experts Bev Burgess, Robert Norum and Andrea Clatworthy, I reveal:

This podcast series is a pilot, so we really want to know if you find the short-form format helpful.

Alternatively, if you prefer a longer listen, try our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.

You’re very welcome to use the player above, or download the episode here.

If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.

If you find the audio blog format useful (or if you have a way to improve it), we really want to hear from you. Email [email protected], tweet at us, or leave an iTunes review.

Audio editing: Bang and Smash

Title music: “Chinny Reckon” by the Nye Bevans

The post The B2B Content Audio Blog #4: content for Account-Based Marketing (ABM) appeared first on Radix Communications.