It’s rare to find one B2B copywriter who can do every kind of content well. So it’s important to understand how to match the right writer to each job.

In the third episode of our audio blogging pilot, David reads Radix’s most successful content of all time: Fiona’s wildly popular The seven types of B2B copywriter: which one is best for you?

As you’ll hear, choosing your copywriter depends on the challenge you are facing. The “creative copywriter” can come up with great campaign concepts, whereas the “explainer copywriter” will write you a stand-out white paper.

To discover the other five, and how to use them, click play.

Or, if you prefer a longer listen, like our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.

You’re very welcome to use the player above, or download the episode here.

If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.

If you find the audio blog format useful (or if you have a way to improve it), we really want to hear from you. Email [email protected], tweet at us, or leave an iTunes review.

Audio editing: Bang and Smash

Title music: “Chinny Reckon” by the Nye Bevans

The post The B2B Content Audio Blog #3: which B2B copywriter is best for you? appeared first on Radix Communications.

B2B case studies are enduringly popular for one simple reason. They work.

In the second episode of our audio blog, putting our best content into an easy, listenable format, David reveals Kieran Haynes’ magic case study formula, recapping his definitive guide Everything you need to know about writing a B2B case study.

It covers everything from the research to the writing, and even handling feedback:

If you prefer a longer listen, like our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.

You’re very welcome to use the player above, or download the episode here.

If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.

If you find the audio blog format useful (or if you have a way to improve it), we really want to hear from you. Email [email protected], tweet at us, or leave an iTunes review.

Audio editing: Bang and Smash

Title music: “Chinny Reckon” by the Nye Bevans

The post The B2B Content Audio Blog #2: how to write the perfect B2B case study appeared first on Radix Communications.

In recent years, changes to search algorithms have started rewarding quality. That’s just one reason why blog posts are getting longer, better researched… and more expensive.

This is the first of our new audio blog series, putting some of our most popular, interesting and useful content into an easy, listenable format.

In it, David recaps his 2017 post: Good news for clients: we’re raising our blog writing prices.

It explains why we’ve added new, longer blog options, and built in extra time to our other posts too. Now that search algorithms reward quality, we want to spend more time creating better thought-out posts.

You’ll also hear about:

You might also like our longer, monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.

For now, you can use the player above, or download the episode here.

UPDATE: you can now subscribe to us on iTunes, and there’s an RSS feed here.

If you find the audio blog format useful (or even if you detest it), we really want to hear from you. Email [email protected], or tweet at us.

Audio editing: Bang and Smash

Title music: “Chinny Reckon” by the Nye Bevans

The post The B2B Content Audio Blog #1: B2B blog length and pricing appeared first on Radix Communications.