If you write marketing emails you’ve no doubt been told over and over again that the subject line is the most important thing to get right. Why? Because it’s first thing the audience will read – and governs whether or not your email gets opened.

But the truth is, it’s more than that. Most of the time, it’s the only thing your audience will ever read.

So, how do you craft punchy, engaging subject lines time after time? In this audio blog we share our top tips for capturing your audience’s attention from the get-go (and delivering at least some marketing value even when they don’t open your mail):

You’d prefer to read Steve’s original blog post for yourself? That’s absolutely fine by us. Here’s Subject lines: the secret shortcut into the subconscious.

Or, if you’re you’d like to listen to something longer, try our monthly discussion podcast Good Copy, Bad Copy: the B2B Copywriting Podcast.

You can download the episode here, or stream the episode in the player at the top of the page.

(If you’d rather use your podcast app, you subscribe to us on iTunes, and there’s an RSS feed here.)

If you found this audio blog format useful, we’d love to know. Email [email protected], tweet at us, or leave an iTunes review.

Audio editing: Bang and Smash

Title music: “Chinny Reckon” by the Nye Bevans

The post The B2B Content Audio Blog #8: you’re doing email subject lines wrong; here’s why appeared first on Radix Communications.