The B2B POD

Are you wondering what is the role of digitalization in the marketing and ad industry? Or want to know Karim’s perception of Influencer marketing? If yes, then tune in as we bring to you, Episode 3 of the B2B POD where our host Radwa Hassan with our guest Karim Fahmy speaks about Digital Marketing and the engineering of consent. 

In this Episode,

●  We introduce you to our lovely host Radwa Hassan and our guest Karim Fahmy

●  Give you an overview of the role of digitalization in the marketing and ad industry

●  Our guest gives recommendations & tips on how you could protect yourself from  
    digital  fatigue and overselling?       

In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 4.

Episode highlight:

[00:45]  Radwa Hassan Introduces the guest Karim Fahmy 

[01:10]  About Karim

[03:44]  Radwa asks Karim what are some of the trends that we see in the marketing
and ad industry 

[05:33]  Karim explains the impact of technology

[06:35]  Karim explains the ROI aspects 

[06:53]  Karim explains about traditional marketing

[07:41]  Radwas hassan speaks about lazy marketing

[10:28]  Karim talks about the Digital Services Act 

[11:06]  Radwa asks about the impact of influencer marketing

[12:50]  Karim explains about the traditional ways of influencer marketing

[13:46]  Radwa asks about the EU regulations of the Digital Services Act and its impact on content marketing 

[15:52]  Radwa asks about what is the Digital Services Act and how it works

[16:44]  Karim explains about platforms and their claims to take down content

[17:02]  Karim explains about content engagement 

[19:22]  Radwa talks about Platforms and their algorithms 

[21:47]  Radwa asks how would you protect yourself as a consumer from the digital fatigue and the overselling 

[23:54]  Karim talks about the past advertising trends

[26:42]  Karim gives his recommendations and tips on how to retain customers 

[30:10]  Karim talks about the term Digital first

[31:38]  The End 

Meanwhile, you can follow us on the following platforms to never miss out on any updates:

Instagram - https://www.instagram.com/theb2b_pod/

Facebook - https://www.facebook.com/TheB2BPOD

LinkedIn - https://www.linkedin.com/company/78324636/

Website - https://www.thepodcast.ae/theb2bpod/

Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/

Karim Fahmy - https://www.linkedin.com/in/karimf/

Review The B2B POD on your favorite platform to let us know what you think about the show.

Thank You!

Podcast Description:

The B2B POD is the next big source of information about what’s happening in the B2B industry. The podcast is a one-stop shop for everyone interested in updating themselves w

Are you wondering how the B2B process works? Or do you want to know the best practices for generating MQLs and SQLs? Or are you interested to know the recommendations & best strategies for marketers to enable sales with better-qualified leads? If yes, then tune in as we bring to you, Episode 2 of the B2B POD where our host Radwa Hassan with our guest Umesh Malhotra speaks about Why you must create a brand new lead scoring model in 2022 to talk to hidden SQLs? Get all insights from our guest Umesh Malhotra the B2B Expert with an experience of 20 years in the B2B Space as he addresses all the aspects of MQLs and SQLs. 

In this Episode,

●  We introduce you to our guest, Umesh Malhotra

●  Give you an overview of the challenges of lead conversion for MQLs and SQLs

●  Our guest gives recommendations & best strategies for conversions of MQLs, SQLs, and  SQOs  
 

In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 3.

Episode highlights - 

[00:48] Radwa Hassan introduces the guest Umesh Malhotra

[01:10] About Umesh 

[01:54] Radwa asks about why you must create a brand new lead scoring model in 2022 to talk to hidden SQL’s

[02:33] Umesh explains the challenges before and after the pandemic for qualifying leads 

[03:29] Umesh explains the pain points of the prospects after the pandemic

[04:45] Umesh explains the B2B industry going digital due to the pandemic 

[05:16] Radwa asks what are your recommendations for marketers to enable sales with better-qualified leads. 

[08:13] Radwa asks what type of qualifying questions and filters do you use with your targets to have a better grading

[10:38] Radwa asks how do you see buyer intent as a qualifying approach

[12:35] Radwa asks would you pay less for a larger number of MQLs or a much higher cost for an SQO?   

[16:04] Umesh explains the importance of SQL leads

[16:34] Umesh explains the Challenges of converting MQLs

[20:12] Radwa asks Umesh for recommendations for conversion of MQLs

[21:59] Umesh explains the best digital platforms for engagement 

[23:36] The end

Meanwhile, you can follow us on the following platforms to never miss out on any updates:

Instagram - https://www.instagram.com/theb2b_pod/

Facebook - https://www.facebook.com/TheB2BPOD

LinkedIn - https://www.linkedin.com/company/78324636/

Website - https://www.thepodcast.ae/theb2bpod/

Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/

Umesh Malhotra - https://www.linkedin.com/in/umesh/

Review The B2B POD on your favorite platform to let us know what you think about the show.

Thank You!

Podcast Description:

The B2B POD is the next big source of information about what’s happening in the B2B industry. The podcast is a one-stop shop for everyone interested in updating themselves with the latest news, trends, and technologies of the B2B industry. Tune in and listen to the intriguing conversations with our season host Radwa Hassan as she covers a profuse number of topics with a diverse set of guests.

Are you struggling to maintain the lead conversion rate throughout your marketing campaign? Or do you find it difficult to maintain the outcome of your marketing campaign? If yes, then tune in as we bring to you, Episode 1 of the B2B POD where our host Radwa Hassan with the guest Samah El Naggar speaks about the challenges of Lead Conversion and how to improve them with the help of different marketing tactics. Get a glimpse of how early adaptation to digital sales and market planning can improve your campaigns. 

In this Episode, 

• We introduce you to our guest, Samah El Naggar
• Give you a brief overview of the challenges of lead conversion 
• Our guest speaks about different tactics needed to deploy to optimize the campaigns. 

In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 2. 

Episode highlight -

[00:27] Radwa Hassan introduces the guest Samah El Naggar.

[01:01] Radwa asks Samah about the challenges of conversion with a marketing campaign

[02:22] Samah explains how we can improve the campaign performance consistently.

[10:54] Radwa asks Samah how the pandemic has impacted digital marketing 

[11:26] Samah explains the key elements and tactics they adopted during the pandemic

[17:49] Radwa asks how to deploy successful marketing campaigns 

[20:18] Samah explains key features to creating successful marketing campaigns. 

[27:56] The end

Meanwhile, you can follow us on the following platforms to never miss out on any updates: 

Instagram - https://www.instagram.com/theb2b_pod/

Facebook - https://www.facebook.com/TheB2BPOD

LinkedIn - https://www.linkedin.com/company/78324636/

Website - https://www.thepodcast.ae/theb2bpod/

Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/

Samah El Naggar - https://www.linkedin.com/in/samahelnaggar/

Review The B2B POD on your favorite platform to let us know what you think about the show.

Thank You!

Podcast Description 

The B2B POD is the next big source of information about what’s happening in the B2B industry. The podcast is a one-stop shop for everyone interested in updating themselves with the latest news, trends, and technologies of the B2B industry. Tune in and listen to the intriguing conversations with our season host Radwa Hassan as she covers a profuse number of topics with a diverse set of guests.

Are you an individual intrigued by the fast developments of the B2B industry and wish to know more about it? The B2B POD aims at providing you with insights into everything that’s going on in the B2B industry, the outlook on the future, the challenges, what is currently being done, and a lot more, as our host Radwa Hassan addresses the latest trends, practices, and services in the industry.

In this Episode 0, 

• We introduce you to our lovely host
• Give you a brief on real-time challenges in B2B marketing
• Tell you how our podcast will help you increase your knowledge of B2B industry

In closing, we'd like to say thank you for tuning in to The B2B POD this week. 
We hope to see you for Episode 1. 

Episode highlight 

[0:40] Radwa Hassan’s introduction 

[1: 05] Radwa talks about real-time challenges in B2B marketing

[1:19]  Radwa talks about the necessity of digital adoption 

[2:48] Radwa tells us about who will benefit from this podcast

[3:46] The end

Meanwhile, you can follow us on the following platforms to never miss out on any updates: 

Instagram - https://www.instagram.com/theb2b_pod/

Facebook - https://www.facebook.com/TheB2BPOD

LinkedIn - https://www.linkedin.com/company/78324636/

Website - https://www.thepodcast.ae/theb2bpod/

Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/

Review The B2B POD on your favorite platform to let us know what you think about the show.

Thank You!