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There's only one way to build credibility on LinkedIn. But very few choose it because it means admitting you don't have it all figured out.

We share tips. But anyone can say the same thing so we add proof. But too many faked the “my client got 47 leads” so we expect testimonials. But too many faked those too so we expect talking head video testimonials.

It’s always more, more and more.

But I tend to find more credible those who also dare to share when things don’t meet their own expectations. That kind of honesty is rare.

And it's exactly what makes Danny DelVecchio worth listening to.

His solo business, built over 5 years, recently crossed $1,000,000 in sales. Yet his podcast didn’t contribute enough to this success and he’s been very honest about it.

Here's one lesson he shared that I applied in my LinkedIn to promote this episode:

Too many podcast posts talk about how great the conversation was, without giving a single reason to go listen. Danny's approach: always release with a trailer. And that's exactly what I did on my post.

Danny and I also went deep on:

00:46 The real challenges of B2B podcasting

07:34 If he started over, here’s what he’d do more of

12:38 Why he’s bringing back the podcast he launched years ago for his sons

19:48 Why his podcast promotion on LinkedIn worked

25:19 Why so many AI-generated fail to get leads

40:42 How to start creating content with Claude today

If you found value, connect with Danny on Linkedin: https://bnce.link/CzBvHhm7

You can also connect with me on Linkedin: https://bnce.link/bv0AUE9z

Check the 4 best podcast attribution software tools in 2026: ⁠https://bnce.link/6inhXCXU

And finally, get my podcast lead gen system here: https://bnce.link/PJ8hbXIi