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The B2B Revenue Executive Experience
The B2B Revenue Executive Experience episodes
- Episode 185: Why Authenticity Is the Key to Personalization at Scale w/ Nick Casale
Personalization is one of the most effective tools for any seller.
Yet, scaling it often proves an enormous challenge. Why is that?
Because without authenticity, personalization is meaningless.
To find out why, I turned to the expert on personalization, Nick Casale, Director of Sales at Sendoso, a selling platform facilitating sending just about anything you could imagine to your prospects, customers, or employees.
In this episode, we discuss:
- How Sendoso helps sellers personalize at scale
- Why authenticity is the key to personalization at scale
- How the pandemic underscores the importance of a personal touch
This post includes highlights of our podcast interview with Nick Casale, Director of Sales at Sendoso.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Subscribe to the podcast or write a review- YouTube
- Spotify
- Apple Podcast
- Stitcher
- TuneIn
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so26 min - Episode 184: Leading Marketing with Empathy and Storytelling w/ Evan Knox
Business owners are approached by so-called marketing ‘experts’ daily and pressured to buy unrealistic solutions.
This can be exhausting, costly, and valueless.
But what if that wasn’t the standard?
Marketing can be profitable, have a return on investment, and give insights to make data driven decisions.
Today, I caught up with Evan Knox, CMO at Caffeine Marketing, to discuss the power of marketing and what you should look for as a business owner.
We also talked about:
- How Evan started his career and why Caffeine Marketing was created
- Understanding the similarities and differences of Marketing and Sales Funnels
- Self-sabotage and how to avoid its pitfalls as a prospect
- Key attributes to successful marketers, business owners and clients
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Subscribe to the podcast or write a review- YouTube
- Spotify
- Apple Podcast
- Stitcher
- TuneIn
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so27 min - Episode 183: How to Reduce Zoom Fatigue and Uplevel Your Next Zoom Conference w/ Ana Raynes
In the last 6 months, when was the last time you felt the fatigue of being online?
- Today
- Yesterday
- Last Week
- All of the above
If you answered D, you are not alone!
Today, on this episode of the B2B Revenue Executive Experience, I caught up with Ana Raynes, CEO of Simplified Impact, to discuss the power of differentiated, up-leveled Zoom events that will be remembered and reduce fatigue.We also talked about:
- Tips and Tricks on Up-Leveling Zoom Events
- Patterns of Innovation During Crisis
- Reducing Zoom Fatigue with Experiences
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Subscribe to the podcast or write a review- YouTube
- Spotify
- Apple Podcast
- Stitcher
- TuneIn
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so18 min - Episode 182: The Power of a Value-Based Sales Methodology w/ Robbie TraubeProspects are bombarded daily with messages pressuring them to buy. That can get pretty exhausting. Even if you’ve got a product they need, people don’t buy products. They buy the results the product will give them. You’re in sales; your job is to sell. I get it. But what if selling for the sake of selling wasn’t your primary goal? What if providing value was your focus? I caught up with repeat guest Robbie Traube, CRO at subscription economy leader Zuora, to discuss the power of the ValueSelling Framework® for scaling sales organizations.
We also talked about:
- How Robbie started using the ValueSelling Framework and his relationship with it throughout his career
- The biggest results Robbie has seen from relying on the ValueSelling Framework.
- How value selling comes to life in an organization.
- How to ensure sales teams continue to apply sales frameworks in a virtual world.
This post includes highlights of our podcast interview with Robbie Traube, CRO at Zuora.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Subscribe to the podcast or write a review- YouTube
- Spotify
- Apple Podcast
- Stitcher
- TuneIn
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so40 min - Episode 181: Why Your Company Should Start Building A Sales Force w/ David LedgerwoodYou need more sales, not more advice. And to get there, you need to build a sales force that has the capacity to work full time from setting appointments to closing deals. To learn more about building a revenue machine, I caught up with David “Ledge” Ledgerwood, Co-Founder & Managing Partner at Add1Zero, which provides lead-to-close sales execution for B2B technology companies.
In this episode, David explains:
- His professional journey and how he founded Add1Zero.
- When businesses should build a sales force and what to look for in a sales team.
- How to determine a good or bad sales lead.
This post includes highlights of our podcast interview with David “Ledge” Ledgerwood, Co-Founder & Managing Partner at Add1Zero.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Subscribe to the podcast or write a review- YouTube
- Spotify
- Apple Podcast
- Stitcher
- TuneIn
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so31 min - Episode 180: How Behavioral Change Influences Selling and Marketing w/ Sean Doyle
Marketers want to know how to create revenue because money is the scorecard of business.
Companies make money when customers buy, but buying requires behavior change. You need people to quit buying from your competitor and start buying from you.
To find out how behavioral change influences sales and marketing, I sat down with Sean Doyle, CEO of Fitzmartin, a company that helps mid-market b2b firms solve sales and marketing problems through strategy and process.
We talked about:
- How people change their behavior
- How to uncover anxiety in your prospects
- How to shift organizational culture to focus on customer outcomes
Hear more from Sean in episode 141 on The B2B Revenue Executive Experience.
Listen to this episode and more like it by subscribing to The B2B Revenue Executive Experience on Spotify or Apple Podcasts.
Subscribe to the podcast or write a review- YouTube
- Spotify
- Apple Podcast
- Stitcher
- TuneIn
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so39 min - Episode 179: How To Break Down Silos In SaaS Companies w/ Jason Reichl
Silos are naturally created within every organization as that organization grows.
When companies don’t understand how to deal with organizational growth in a healthy way, they protect the things that occur naturally.
So they settle for silos, even though silos hurt their revenue.
To find out how to break down silos, I sat down with Jason Reichl, CEO of Go Nimbly, a revenue operations company helping SaaS companies as they naturally grow.
We talked about:
- How silos are created and sustained
- How silos are hurting your customers and your revenue
- How organizations can break down silos through revenue operations
Hear more from Jason in episode 140 on The B2B Revenue Executive Experience.
Listen to this episode and more like it by subscribing to The B2B Revenue Executive Experience on Spotify or Apple Podcasts.
Subscribe to the podcast or write a review- YouTube
- Spotify
- Apple Podcast
- Stitcher
- TuneIn
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so34 min - Episode 178: How to Successfully Democratize Marketing w/ Tony Guarnaccia
Marketing used to be straightforward.
You placed an ad in a newspaper and you got business.
These days, it’s complicated — and we’d all benefit from democratization.
So says today’s guest, Tony Guarnaccia, Founder and Owner at Results Trained.
Tony’s on a mission to bring the tools only elite companies can wield to the marketing masses.
In this episode, we discuss:
- What democratizing marketing means
- The 6 factors essential to growth
- Where to begin in your business
This post includes highlights of our podcast interview with Tony Guarnaccia, Founder and Owner at Results Trained.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Subscribe to the podcast or write a review- YouTube
- Spotify
- Apple Podcast
- Stitcher
- TuneIn
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so21 min - Episode 177: How to Offer Rewards People Actually Want w/ Iqbal Jumabhoy
COVID-19 may not be the end of the world…
But after, the road warriors will still have reason to celebrate.
That’s because travel and hospitality are changing for the better.
To find out how, I caught up with Iqbal Jumabhoy, Founder/CEO at BlackBook Technologies, a company creating rewards programs that are actually rewarding.
What we talked about:
- What people really want from hospitality.
- The problem with rewards programs.
- Hospitality under COVID-19 and beyond.
This post includes highlights of our podcast interview with Iqbal Jumabhoy, Founder/CEO at BlackBook Technologies.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Subscribe to the podcast or write a review- YouTube
- Spotify
- Apple Podcast
- Stitcher
- TuneIn
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so35 min - Episode 176: Culture & Diversity: Stop Talking About It & Do Something. w/ Derek Young
Does your website say you hate certain types of people?
Probably not. I’m willing to bet it says you value diversity.
But those are just words. Actions are what matter.
It’s time to get serious about culture and diversity and make it a part of your organization’s central strategy.
To help explain how, I turned to Derek Young (who goes by D. Y. ), Culture Strategist at Derek Young Speaks and Author of Make My Hindsight Your 20/20, who has been on the frontlines fighting for diversity for over 20 years.
In this episode, we discuss:
- The 3 biggest mistakes to avoid when building your culture
- Why accountability means consequences
- How to live the values you claim on your website
This post includes highlights of our podcast interview with Derek Young, Culture Strategist at Derek Young Speaks and Author of Make My Hindsight Your 20/20.
For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.
Subscribe to the podcast or write a review- YouTube
- Spotify
- Apple Podcast
- Stitcher
- TuneIn
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
Ready to Join the Conversation? Click fame.so/vsa-guest to apply. Tell us about your expertise, experience, and why you’d make an exceptional guest on the B2B Revenue Executive Experience podcast. We can’t wait to explore the insights and strategies that make you a leader in the revenue space.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so34 min
About The B2B Revenue Executive Experience
From the publisher's feed
The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether…
you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.