The B2B Roundtable Podcast

Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.

We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.

Learn how to find personal and professional happiness and establish work-life boundaries in this interview with author Carlos Hidalgo

Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront.

Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com

Learn how Conversational Marketing drives better demand generation and account based marketing results with real-time conversations not marketing campaigns.

Find out how to get better account-based marketing results now and get a checklist for building a strong account based marketing (ABM) foundation today

Learn how to apply empathy in sales and account based marketing to get better results, build trust, and get more closed more deals

Learn how the best companies are growing revenue through customer success so you can transform your sales and accelerate revenue growth today.

Learn how to help empathy drive sales [and marketing] success by helping customers on their buying journey by being more empathetic via Challenger Sale.