Great events don't happen by accident—they begin with creativity, storytelling and a clear purpose.

In Episode 7 of The Backdrop, Michael MacLennan is joined by Jimi Elgohary, Executive Creative Director and Co-Founder of MISTIKA, to explore how culture, creativity and storytelling combine to create meaningful live experiences.

From his early career as the frontman of pioneering Arab indie pop band Salalem to leading award-winning festivals, ceremonies and immersive productions across the Middle East, Jimi shares the experiences that have shaped his creative journey. Together, they discuss audience engagement, cultural programming, creative leadership, nurturing regional talent and what the future holds for live entertainment.

Whether you're an event organiser, creative professional, marketer, venue operator or simply passionate about live experiences, this episode offers practical insights into designing events that resonate long after the audience leaves.

Recorded at Asian5, One Central, Dubai.

Support the show

In this episode of The Backdrop, we sit down with Stephen Wilson, Head of Events and Partnerships at Five Iron, to explore how golf is evolving far beyond the traditional course.

From premium hospitality experiences and corporate engagement to strategic partnerships and community building, Stephen shares how venues like Five Iron are redefining the role of sport in the events industry. We discuss why experiential destinations are becoming increasingly valuable for brands, how golf is attracting new audiences, and what event professionals can learn from the convergence of sport, entertainment and hospitality.

Whether you're in events, marketing, partnerships or venue management, this conversation offers practical insights into creating experiences that bring people together and keep them coming back.

Support the show

Safety is one of the most critical yet often overlooked aspects of delivering successful events. In this episode, Michael MacLennan is joined by Declan Meenan, Co-Founder and Director of OGMA Safety, to discuss risk management, crowd safety, operational planning and the systems that help major events run safely and efficiently. A practical conversation for event professionals responsible for creating secure, resilient and world-class experiences.

Support the show

The business events industry plays a critical role in knowledge exchange, trade and economic growth. Anju Gomes joins the show to discuss the global meetings landscape, destination competitiveness and how associations continue to drive innovation, collaboration and international engagement.

Support the show

In the Events Industry - Paul Grinnall has seen it and done it all. With more than 35 years of experience across the global events industry, Paul Grinnall joins The Backdrop to discuss the challenges, opportunities and uncertainties shaping the sector in 2026.

From market pressures and evolving client expectations to the realities of delivering successful event platforms, Paul shares practical insights on leadership, strategy and decision-making in a rapidly changing environment. A thoughtful conversation packed with perspective from someone who has witnessed the industry's evolution first-hand.

Recorded on 30 May 2026 at One Central, Dubai.

Support the show

Entrepreneur, innovator and industry disruptor Nadim Jamal discusses the changing landscape of experiential events, audience engagement and event technology. From launching successful ventures to creating memorable live experiences, Nadim shares lessons from building businesses at the forefront of the industry.

Support the show

In our debut episode, Michael sits down with Dr. Ray Tinston to explore the evolving role of events in economic development, destination positioning and strategic stakeholder engagement. Drawing on decades of international experience, Ray shares insights into the future of major events across the Middle East and the opportunities shaping the industry's next chapter.

Support the show