The Backflip Effect

Have you ever wondered what it takes to transition from a stable nine-to-five job to the exciting world of entrepreneurship? Join us as we sit down with Steve Donovan, a seasoned media professional and current educator at Madison College, who shares his remarkable journey through various roles in media and education.

Steve is an awesome friend who is one of our favorite people to run into at all the professional events we do. He’s always a joy. Grab your favorite libation and tune in for the fun.

 Topics in this Episode 

• (00:00:32) Who is Steve Donovan?
• (00:02:41) Meet Steve.
• (00:03:24) What are we drinking?
• (00:15:08) Freelancing is just as safe as a full-time job.
• (00:17:36) How do you know when to add a team member?
• (00:23:50) Passive income opportunities.
• (00:27:09) Thoughts on Crypto.
• (00:30:12) Stronger Sun Prairie.
• (00:36:11) Seeing the Positive.
• (00:54:32) What was the review process like with the client?
• (01:00:14) Watermarking.
• (01:02:37) Movie and show recommendations.
• (1:09:19) Two truths and a lie.
• (1:18:32) Is That Guy Dead Yet Podcast.
  
  

Links

Stronger Sun Prairie: https://www.sunprairiemediacenter.com/sun-prairie-media-center-releases-documentary-on-2018-gas-explosion/

Waterflip: https://youtu.be/2lMz8iqhcSY?si=rwC6Q3RvYOVc938y

Is That Guy Dead Yet: https://open.spotify.com/show/3BEgmWycJKL2WDjXIPEnBL?si=9a4c84b551004caf

For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com

 We're bringing on Alexis Bakken, who started out as a production & editing intern and has recently found her self on our full-time team. What do bungee jumping, sky-diving, and shark tanks have to do with marketing? Join us with your favorite libation and maybe you'll find out. 

• (00:02:25) What are we drinking?
• (00:04:19) Who is Alexis?
• (00:05:28) Why did Alexis major in journalism?
• (00:09:42) Would you switch majors for your senior year?
• (00:11:15) Class projects.
• (00:14:58) Dangerous video stunts.
• (00:17:47) Do you even know what a VHS is?
• (00:22:17) The Harry Potter girl.
• (00:30:29) How did we find Alexis? Or did she find us?
• (00:35:25) Going to college to network?
• (00:40:45) Connections can only get you so far.
• (00:41:42) What does Alexis like about being on the Backflip team?
• (00:46:08) Can a journalism degree help prepare someone for video production?
• (00:55:11) Editing a magazine.
• (00:56:47) Learning filmmaking techniques and education.
• (01:00:10) Bringing filmmakers with real set experience into the classroom.
• (01:08:05) Ethical implications of AI and technology.
• (01:17:25) Manipulating reality in documentary photography.
• (01:18:30) A misleading photo of Obama.
• (01:21:30) Salvador Dalí donkey falling.
• (01:25:20) Two truths and a lie.

• Obama photo: https://www.theguardian.com/media/greenslade/2010/jul/06/the-economist-news-photography
• Zipline off of a Starbucks in MI: https://www.mackinawcity.net/mackinawcity/business/Adrenaline_Falls_Adventure_Zipline/180/#:~:text=History
• Steve Donovan episode: https://www.youtube.com/live/43WwEaCT4Y8?si=rNIEbP6Fp8fN3Drd
• Chelsey Bowers episode: https://www.youtube.com/live/a5fHKP61yZo?si=Eh9qL1wnF-XQAaB8
• Dare to Believe Series: https://youtu.be/VS3CYsDHvGU?si=9tpkdu0nNUTFi6mv

For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com

Grab your favorite libation and join us for some industry talk this Friday. We're hanging with Jill Genter of WKOW. Jill Genter is the Manager of Marketing and Creative Services at WKOW (ABC) in Madison, Wisconsin and is the Executive Producer of WKOW’s lifestyle show, Midday Madison. She has been at WKOW for 35 years!

• (00:02:15) Introducing our guest.
• (00:04:28) Who is Jill and what does she do?
• (00:07:40) What is one of the biggest challenges you encounter in your work?
• (00:08:23) How do you one up yourself?
• (00:11:45) Local TV stations don’t charge for commercial production?
• (00:13:29) What does the process look like when you are working with a new client, how much input do they give vs what you recommend? Do they listen?
• (00:14:13) The Jim Doyle process.
• (00:16:03) How did Jill get into creative?
• (00:23:47) Jill’s comedy career.
• (00:27:07) Working with celebrities.
• (00:34:00) Moving to a bigger market?
• (00:37:32) Living in Madison.
• (00:42:14) Work life balance.
• (00:45:19) How do you work within the constraints of free commercial production?
• (00:50:40) Fun production stories.
• (00:54:10) Involvement in AdFed.
• (00:58:40) What was Covid like for news agencies?
• (01:04:21) Shooting commercials during Covid.
• (01:09:27) What is one of Jill’s favorite projects?
• (01:15:05) What are we drinking?
• (01:16:00) Two truths and a lie.

For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com

It's really why we tune in most years: to check out the commercials. It's a professional hazard. This year, we have Andy Wallman of KW2 joining us to discuss. Andy is president at KW2 and resident Super Bowl Commercial TV critic. Grab your favorite libation and join the fun. 

• (00:02:41) An interesting year for Super Bowl commercials.
• (00:05:14) Take 2.
• (00:07:55) How did Andy Wallman become the Super Bowl ad guy?
• (00:10:10) Celebrity endorsements.
• (00:11:58) Bud Light Hold | Easy To Drink, Easy To Enjoy.
• (00:21:10) The Busch Guide: Cold + Smooth Survival Skills.
• (00:26:18) The risk of leveraging pop culture.
• (00:33:02) Pop Corners Breaking Bad Super Bowl Commercial | Breaking Good.
• (00:41:18) Uber One - One Hit For Uber One.
• (00:47:03) Bradley Cooper and His Mom Attempt A T-Mobile Commercial.
• (00:51:41) The Roast Of Mr. Peanut.
• (00:54:17) M&M's Super Bowl Commercials.
• (01:00:25) "Premature Electrification" | Ram Trucks.
• (01:03:05) Saving Sawyer | Amazon's Big Game Ad / "Forever": The Farmer’s Dog 2023 Super Bowl Commercial.
• (01:12:06) Tubi Interface Interruption.
• (01:13:54) Tubi Rabbit Hole.
• (01:16:22) Disney100 Special Look.
• (01:17:35) Be Childlike / Love Your Enemies
• (01:20:24) Rémy Martin | Inch By Inch Featuring Serena Williams.
• (01:20:58) NFL Super Bowl LVII Commercial || Run With It.
• (01:25:30) Andy’s least favorite ad.
• (01:28:29) John’s ad picks.
• (01:39:29) Ryan’s ad picks.

• Bud Light Commercial. -https://youtu.be/azCNwGnxq0s?si=Dsw1-lcaQ2eU11Rz
• Busch Guide: Cold + Smooth Survival Skills. -https://youtu.be/8B3G9nQUcb8?si=mW6eGdQY0yGIBVJ-
• Pop Corners Breaking Bad Commercial | Breaking Good. -https://youtu.be/GPeezAty2u4?si=VsvJ8LRtKqOpPlK7
• Uber One Commerical -https://youtu.be/RwMKFgH0G0g?si=oIpjvLbqEz5tYkd3
• Bradley Cooper and His Mom Attempt A T-Mobile Commercial. -https://youtu.be/p2MlCg2S5Qc?si=PUuT9wQLiIczF0M_
• The Roast of Mr. Peanut. -https://youtu.be/yeC-5SS7NG4?si=lT3s_29ZP5bKMf-I
• M&M's -https://youtu.be/1vzdf-98LZY?si=6CtIcgdTrFnow-je
• "Premature Electrification" | Ram Trucks. -https://youtu.be/gNjc_S84I64?si=VoduFTqnqr2Nus9l
• Saving Sawyer | Amazon's Big Game Ad / "Forever": The Farmer’s Dog-https://youtu.be/IAIo-pUDl0s?si=wErDbwvZQJNmQSES
• Tubi Interface Interruption. -https://youtu.be/s4mUEYQAgsM?si=4pWsnrrudXxUkNTZ
• Tubi Rabbit Hole. -https://youtu.be/GtyxWvifru8?si=e7YKdu_BfVPjgtU0
•  Disney100 Special Look. -https://youtu.be/VPK_JIM6Hi0?si=zkl-Y40Lqj5ijDZp
• Be Childlike. -https://youtu.be/ogLX2heol5E?si=Rk5gNmGqgDtkYqHq
• Love Your Enemies. -https://youtu.be/f5x1RyJOwP8?si=UOyXOjP3I0v-nUR_
• Rémy Martin | Inch By Inch Featuring Serena Williams. -https://youtu.be/ex1P-cXIKUE?si=QvwpJtiaUqYh8tW2

For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com

In this Happy Hour podcast, John and Ryan are chatting with Brandon Gries about their recent collaboration, Bare Metal, a film that explores sustainability in the digital infrastructure industry. They also reveal the final act of Backflip's Whodunnit Murder Mystery! 

• (00:04:17) What does Brandon do?
• (00:06:40) Why was Brandon in our Christmas video!?
• (00:09:11) From engineer to film producer.
• (00:13:26) The Bloomberg film festival.
• (00:19:58) The Christmas video reveal.
• (00:45:06) Themed Christmas cards.
• (00:50:21) Is there time to appreciate the project?
• (00:55:15) Bare Metal.
• (01:09:40) The hunt for b-roll.
• (01:21:42) How do you get the average person to care about the infrastructure of the internet?
• (01:24:51) Day in the life of Twitter employee.
• (01:38:47) Copyright vs trademark.
• (01:45:20) Two truths and a lie.
• (01:59:11) How many film festivals??
• (02:04:34) The artbook of the internet.
• (02:08:46) The Age of Surveillance Capitalism.

• Watch Backflip's Whodunnit Murder Mystery! - https://www.youtube.com/watch?v=bfJgz3GRAbc
• Watch Bare Metal! - https://www.youtube.com/watch?v=Al04ho-saMU
• Don’t say Velcro!?  - https://www.velcro.com/original-thinking/the-velcro-brand-trademark-guidelines/dont-say-velcro/
• Day in the life of a Twitter employee. - https://www.youtube.com/watch?v=ciiJJtP1xXQ
• Mike Rowe’s reaction. - https://www.youtube.com/watch?v=5DD352it0Js
• The Age of Surveillance Capitalism. - https://www.goodreads.com/book/show/26195941-the-age-of-surveillance-capitalism

For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com

In this Happy Hour podcast, John, Ryan, and Max are chatting with Laura Gallagher about how the pandemic affected The Creative Company, her goals for the future, and hypothetical time traveling questions from Max!

For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com

In this Happy Hour podcast, John and Ryan are chatting with Kate Prehn about her involvement with the  Fitchburg Teen Center, engaging with UW Alumni, and her thoughts on whether or not college may be the right path!

For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com

In this Happy Hour podcast, John and Ryan are chatting with the Backflip team about some of the awards they won at the 2022 American Advertising Award show! Timestamps (4:51) Our first guest…. Scott Pfeil! (7:57) Miami Scott! (20:14) Emily and Hannah! (25:57) What does it mean to win awards? (41:04) The other guys. (47:02) […]The post 

83 – Celebrating the 2022 Addy Awards first appeared on Backflip.

For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com

In this Happy Hour podcast, we’re chatting with Laura Borkenhagen and Andrew Carlson about web, marketing, and ministry! Timestamps (8:47) Who is Laura and what is her role at Fort Wilderness? (18:19) Who is Andrew and what is his role at Fort Wilderness? (21:57) Following the call while still using your talents. (26:48) What does […]The post 

82 – Fort Wilderness – Marketing & Ministry first appeared on Backflip.

For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com

In this Happy Hour podcast, we’re chatting with Adam and Andrea Parikh about targeted advertising, their craziest ad placement, and TikTok. Timestamps (8:46) Who are Adam and Andrea Parikh? (12:33) Digital out of home marketing. (16:02) Should you advertise in every medium? (18:23) Adam’s face on a billboard? (22:32) What is the craziest place Adam […]The post 

81 – Adam and Andrea Parikh first appeared on Backflip.

For more information about us or to see all the amazing people we work with, check out our website:
https://www.letsbackflip.com