In this episode Andrew Nixon and Jonny Madill are joined by guest Steve Martin, the global CEO of world-renowned sports marketing agency M&C Saatchi Sport & Entertainment. As one of the leading figures in the industry for the past 20 years, Steve talks about his recent relocation from London to Australia to launch M&C Saatchi Sport & Entertainment’s new Sydney office and explore other growth opportunities. He also talks about the opportunities for brands and rights holders now that the ‘reset’ button has been pressed, and lessons from lockdown when it comes to using digital to activate creative partnerships. Steve also gives his insight on Tokyo 2021, the empowering online influence of athletes like Marcus Rashford, opportunities for brands within esports, and a host of other takeaways from recent months for the industry. He finishes with a chat with Andrew and Jonny about his emotional ties to Northern Irish and Irish sport, his plans for the future and his favourite sporting autobiographies.

In this episode Jonny Madill and Daniel Geey are joined by Adrian Bevington, one of the football industry’s most experienced communications and senior leadership executives to discuss everything from Project Restart and how the football industry can navigate the current crisis, to opportunities for sports clubs and brands to think creatively and stand out from the crowd, and the importance of leadership and effective comms in challenging times like these. Adrian, who spent 17 years at the FA as first Communications Director and then Club England Managing Director, and has worked at 5 World Cups and 3 European Championships, also talks about England’s “golden generation” and shares his memories with Jonny of England’s infamous World Cup qualifier against Northern Ireland in 2005!

In this episode Andrew Nixon talks to Joanna Coates, CEO of UK Athletics on a range a topics including a new chapter for athletics, “that match” against Australia, leadership in sport, women’s sport and “the Last Dance”. It is a fascinating conversation.

In this episode Andrew Nixon and Chris Paget talk to Simon Dent, Founder and CEO of Dark Horses, on a range a topics including setting up a different type of sports creative agency, building an incredible team, leadership, mental health in sport and the 5am club . It is a fascinating conversation.

In this episode Daniel Geey was joined by Adam Osper and Pete Hackleton to talk about the conversations they are having with their clients from a practical financial and tax perspective. We discussed issues relating to: the Government putting pressure on players to give up 30% of their salaries, and what would be the wider implications of this; key tax and financial investment considerations for Premier League players in the current environment; wider issues to consider with regard to a salary deferral at Premier League clubs; and issues that clients are facing in the current climate and the typical conversations/concerns they are having.

Daniel Geey talks to ISC Founder Nick Robinson about his time as a sports agent including insight on:

- working across football and rugby; 

- his great tips on how to leverage contract and transfer negotiations; 

- his satisfaction in getting a deal across the line; and

- why he set up his fantastic charity DFY.

You can follow Nick, ISC and DFY using the below handles.

Twitter: @weareisc  @dfysports

Instagram: @weareisc  @dfysports @nickrobinsonisc

Jonny Madill chats to Drew Townley, CEO and co-founder of global esports and gaming agency Kairos Esports, about the opportunities for traditional sports, athletes and brands to explore esports and gaming as a means of engaging a new audience. Drew talks about the recent rise in esports viewership and engagement in the midst of the Covid-19 pandemic and how athletes and brands are increasingly turning to esports and gaming activations as a means of filling the void left by the absence of live sport.