6 Figure Creative

#294: The 6 BARE MINIMUM Rules For Solid Client Communication | The Infinite Client Series

02.06.2024 - By Brian HoodPlay

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Pretty much all of us got into this "trading creativity for $$$" thing because we absolutely love what we do. It's easy to forget that there's more to the game than just passion + being good at your craft.

The whole "client communication" thing usually isn't the most thrilling part of your day. It's like, we get so caught up in the excitement of creating and learning new things in our field that we kind of let the whole talking-to-clients thing slide.

It's not because we want to be bad at it, and it's not because we're terrible people... But because we're just not wired that way, especially if your background is anything like mine.

Before freelancing, here was my entire job history:

A janitor at a water park

Flipping burgers at Burger King

Selling video games at GameStop

Corporate world? Never heard of her.

Team meetings and office politics? Nope.

So when it comes to wearing the "professional communicator hat", it's something I had to learn the hard way.

I had no clear boundaries, no set times for chats, no structure. It was chaos.

Messages got lost, things got forgotten, and before I knew it, I was that flaky freelancer nobody wanted to deal with.

If that's anything like you, it becomes a stressful, awful mess FAST....not just for you but for your clients too.

Think about it from their side. They've just dropped thousands of dollars on hiring you, pumped to see what you'll create together.

But if they're left in the dark, not knowing when they'll hear from you or what's happening, that excitement turns to anxiety, then frustration, and maybe even anger. No one wants to work in that kind of vibe.

Bottom line... If you want to keep doing what you love (and get paid for it without losing your mind), you've got to get a handle on the whole communication thing.

To help with this, I've got 6 rules for client communication for you to follow. Think of this as the bare minimum any good freelancer should be doing.

It's about setting clear rules for when and how you'll talk to your clients, making sure everyone's on the same page, and keeping things running smoothly.

It's about making your clients feel taken care of and avoiding that whole excitement > anxiety > anger cycle that can lead to horrible projects (and no referrals).

Check out the episode, and IMPLEMENT ASAP.

In this episode you’ll discover:

How we can learn the skills we need to have healthy, effective communication with clients

Six rules to keep your clients happy (and yourself sane)

Internal business communication tools vs. external communication tools

Why clients want plain, simple English

Keeping your clients up to date

Using feedback loops to make sure your clients are happy, without overworking

Turning a client's outlook around by going the extra mile

Communicating expectations to leads and clients

Conflict resolution techniques to use with your clients

For full show notes, visit https://6figurecreative.com/294

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