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The BB&J Podcast episodes
- #216: Is Marketing Ancient History?
Is marketing ancient history? Modern marketing came about in the 40's - 50's, but marketing itself has existed for thousands of years. This week, I combine marketing with history to gain insight from some time-tested marketing techniques.
Today You'll Learn:
- 0:59 - 1:45 Marketing Practice vs Marketing Thought
- 3:11 - 3:45 Logos and Quality Control
- 12:36 - 13:03 What can be learned from history
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Leave a question or comment to the podcast here: bbdigitallab.com/podcast
Check us out on Facebook: https://www.facebook.com/bbdigitallab
Check us out on Instagram: https://www.instagram.com/bbdigitallab/16 min - #215: The Best Facebook Campaigns to Run in December 2020
Facebook ads get expensive during the holidays, but they're extremely valuable - especially when used right. This week, host Brigitte Bentulan goes over some of the best Facebook campaigns to run this December.
Today You'll Learn Why:
- 2:49 - 3:16 Traffic campaigns
- 4:33 - 4:58 Video views
- 5:53 - 6:25 Likes campaigns
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Leave a question or comment to the podcast here: bbdigitallab.com/podcastCheck us out on Facebook: https://www.facebook.com/bbdigitallabCheck us out on Instagram: https://www.instagram.com/bbdigitallab/8 min - #214: Why Video Is The Ultimate Form Of Content
Video is more than just video. Video is the foundation for clips, quotes, articles, and more. This week of the BB&J Podcast, host Brigitte Bentulan discusses video content and its power in social media.
Today You'll Learn Why:
- 2:14 - 2:44 Video appeals to sensory input
- 5:57 - 6:36 Video is cost effective
- 8:22 - 9:01 The amount of content provided
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Leave a question or comment to the podcast here: bbdigitallab.com/podcastCheck us out on Facebook: https://www.facebook.com/bbdigitallabCheck us out on Instagram: https://www.instagram.com/bbdigitallab/13 min - #213: Online Tools For Web Safety
A follow up to last week's web safety video, this special BB&J Podcast episode involves specific resources to check if sites are safe. I go over some sites I use to check site analytics, and explain what the numbers mean in terms of safety.
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Leave a question or comment to the podcast here: bbdigitallab.com/podcastCheck us out on Facebook: https://www.facebook.com/bbdigitallabCheck us out on Instagram: https://www.instagram.com/bbdigitallab/14 min - #212: How To Avoid Spam Comments
Most of us have encountered some form of spam comments. Many are easy to avoid, but hackers are constantly adapting and developing more believable and realistic comments. Continuing this web safety series, I go over common issues associated with spam comments and what to do to protect yourself.
Today You'll Learn:
- 1:13 - 1:37 What are spam comments?
- 4:54 - 4:24 Using IP addresses to block spam
- 7:18 - 7:54 How hackers mass-produce comments
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Leave a question or comment to the podcast here: bbdigitallab.com/podcastCheck us out on Facebook: https://www.facebook.com/bbdigitallabCheck us out on Instagram: https://www.instagram.com/bbdigitallab/17 min - #211: Keeping Safe While Browsing The Web
How can you stay safe online? What risks do you face while browsing? I answer these questions and more in this special podcast episode about web safety. Make sure you have the tools to secure you and your data.
Today You'll Learn:
- 1:30 - 2:17 Risks while browsing
- 6:54 - 7:31 Http vs https
- 8:52 - 9:36 Checking spam score
- 12:41 - 13:09 Using browser extensions
- 20:26 - 21:12 Password safety
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Leave a question or comment to the podcast here: bbdigitallab.com/podcastCheck us out on Facebook: https://www.facebook.com/bbdigitallabCheck us out on Instagram: https://www.instagram.com/bbdigitallab/25 min - #210: Why Does Web Optimization Matter?
With the amount of web helpers, plugins, and ever changing algorithms, many are asking: why does web optimization matter? I do my best to answer this question, and provide tools for getting started with web optimization.
Today, you will learn:
- 1:14 What is web optimization
- 2:59 How does it improve your site
- 4:40 Applications in digital marketing
- 8:46 Landing pages
- 13:20 How web optimization increases profit
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Leave a question or comment to the podcast here: bbdigitallab.com/podcastCheck us out on Facebook: https://www.facebook.com/bbdigitallabCheck us out on Instagram: https://www.instagram.com/bbdigitallab/18 min - #209: #1 Piece Of Advice For Small Businesses
What can a small business do with a limited marketing budget for their email systems? Mass emails often get market as spam, so getting in front of your audience takes more than a google account. Brigitte provides a solution: Customer Relationship Managment systems, or CRMs.
Today, you will learn:
- 1:49 - 2:11 What is a CRM?
- 2:12 - 2:54 What can CRMs do?
- 3:58 - 4:23 Keeping customers centralized
- 6:51 - 7:27 Marketing without increasing ad spend
- 9:05 - 9:46 Nurturing relationships to increase sales
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Leave a question or comment to the podcast here: bbdigitallab.com/podcastCheck us out on Facebook: https://www.facebook.com/bbdigitallabCheck us out on Instagram: https://www.instagram.com/bbdigitallab/12 min - #208: 5 Tips For Improving Your Website
A Linkedin profile is vital for your online presence as a professional. Having account is one thing, but are you getting the most out of it? Stand out with these tips and advice for building your Linkedin profile.
***ALSO***: Look out Thursday for a BRAND NEW series featuring BB Digital Lab Marketing Director Brigitte Bentulan!Today, you will learn:
- 3:01 Testing page load speed
- 8:01 Optimizing images
- 16:53 SEO plugins
- 24:35 Hire a copy writer
- 28:19 Connect a CRM
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Leave a question or comment to the podcast here: bbdigitallab.com/podcastCheck us out on Facebook: https://www.facebook.com/bbdigitallabCheck us out on Instagram: https://www.instagram.com/bbdigitallab/27 min - #207: How To Spot A Lead Magnet: Halloween Edition
What is a lead magnet? How do companies leverage them? Marketing Director of BB Digital Lab Brigitte Bentulan uses a very spooky episode of the BB&J Podcast to look for lead magnets on several sites, detailing how they work and why they're effective.
This is the first episode of the BB&J Podcast's Digital Marketing Series. New episodes come out every Thursday.
Today, Brigitte spots lead magnets on:
- 1:50 Spirit Halloween
- 4:21 HBO Max
- 5:24 Pinterest
- 8:04 Duck Tape
- 9:27 Peacock
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Leave a question or comment to the podcast here: bbdigitallab.com/podcast
Check us out on Facebook: facebook.com/bbdigitallab
Check us out on Instagram: instagram.com/bbdigitallab
12 min
About The BB&J Podcast
From the publisher's feed
Podcast host and lead programmer for BB Digital Lab John Lindt talks about digital marketing, covering websites, social media, and how it all goes together.