The Bcast

The Bcast

By Bplans.comBusiness
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The Bcast episodes

  • Episode 15: Unhappy Customers, Scott Gerber of the YEC, & Volkswagen | The Bcast
    Peter and Jonathan discuss how to handle unhappy customers, interview Scott Gerber of the Young Entrepreneur Council, and talk about Volkswagen's customer service disaster.
    Show Notes:
    Unhappy Customers (:30)
    How Should You Handle Unhappy Customers? - bit.ly/1OY12p3
    Do You Have What It Takes to Provide Stand-out Customer Service? - bit.ly/1r3IMPy
    10 Ideas for Winning Back Unhappy Customers - bit.ly/1p6J7PX
    Turn a Negative Customer Service Experience into a Positive - bit.ly/1O0Ngow
    What Can I Learn From an Angry Customer? - bit.ly/1J0SzNl
    The Nordstrom’s Urban Legend - bit.ly/1O0N7kY
    Top Gear - bit.ly/1Nnz1Vo
    Scott Gerber (17:00)
    Scott's Website - bit.ly/1OmFqji
    YEC - bit.ly/1lBVS8R
    Volkswagon (31:08)
    The Story - bbc.in/21Wav7B
    The Software - nyti.ms/1NnyZfZ
    35 min
  • Episode 14: Be Your Own Boss, Restaurant Owners, & Friendliest Cities for Businesses | The Bcast
    Peter and Jonathan discuss the pros and cons of being your own boss, interview Eric Cacciatore (creator of the Restaurant Unstoppable podcast) about what he's learned from other restaurant owners, and examine Thumbtack's list of the 10 friendliest cities for small business.
    Show Notes:
    Being Your Own Boss (1:27) 

    The Pros and Cons of Being Your Own Boss - bit.ly/20RPHgJ

    The 10 Commandments of Being Your Own Boss - onforb.es/1WWWot9

    Signs That You Are Your Own Boss - onforb.es/1PGeJKC
    Interview with Eric Cacciatore (14:46)
    About Eric - bit.ly/1iZtwDp
    2015’s 10 Friendliest Cities for Small Businesses (27:42)
    The Tumbtack Survey - thumb.tk/20RPNFg
    35 min
  • Episode 13: How to Solve Problems in Your Business, Human Resources, and #Zappos | The Bcast
    In this episode, Peter and Jonathan discuss Kaizen, Kanban, and Scrum methodology and how they can be applied to small businesses. They also chat about recent changes at Zappos, and the CFO of Palo Alto Software, Trevor Betenson, talks about human resources and conflict resolution.
    Show Notes:
    How to Solve Problems In Your Business - http://bit.ly/1LgR1F1
    A Brief Introduction to Kanban - http://bit.ly/1Wol2me
    Get Better at Getting Better - http://bit.ly/1OdjHQi
    A Brief Introduction to Scrum - http://bit.ly/1OdjWuC
    How to Build a Kick-Ass Agile Team - http://bit.ly/1PUK51x
    Scrum is a Major Management Discovery - http://onforb.es/1RDIuuf
    Holacracy at Zappos:
    First Let's Get Rid of All the Bosses - http://bit.ly/1KKGmeS
    The Holacracy Constitution - http://bit.ly/1SdkQG3
    Is Holacracy Succeeding at Zappos? http://onforb.es/1MxIjCV
    Human Resources and Conflict Resolution:
    Oregon's New Sick Leave Law - http://bit.ly/1GBuEZk
    Zenefits (HR Tool) - http://bit.ly/1XERtzq
    33 min
  • Episode 12: How to Define Your Target Market, Guest Eric Siu, and the #MinimumWage | The Bcast
    Peter and Jonathan discuss how to define your target market, competitive analysis with Eric Siu (The Growth Everywhere podcast), and whether or not the federal minimum wage should be increased. What do you think? Share your opinion with us by emailing us at [email protected] or reach out to us on Twitter: @Bplans.
    Show notes:
    - How to Define Your Target Market: http://bit.ly/1JCf1OT
    - TAM, SAM, and SOM: http://bit.ly/1ARJftn
    - quickfacts.census.gov
    - Malcolm Gladwell's TED talk on Pasta Sauce: http://bit.ly/1OkfREv
    - Learn more about SingleGrain: http://singlegrain.com/
    - Check out the Growth Everywhere podcast: http://bit.ly/1MXX9PW
    - Google Alerts: https://www.google.com/alerts
    - Buzzsumo: http://buzzsumo.com/
    - SimilarWeb: http://www.similarweb.com/
    - Datanyze: http://www.datanyze.com/
    - Facebook Audience Insights: http://on.fb.me/1Lh4Flo
    - Google Keyword Planner: http://bit.ly/1KYMhRi
    - QuickSprout: http://www.quicksprout.com/blog/
    - Inbound.org: http://inbound.org/
    - GrowthHackers.com: http://growthhackers.com/
    34 min
  • Episode 11: Business Buzzwords, False Assumptions, and Content Tips from Joe Pulizzi | The Bcast
    Peter and Jonathan list their most-hated business buzzwords and talk about false assumptions you can make about your business. Joe Pulizzi (Founder, Content Marketing Institute) also joins in to talk about the six steps of the Content, Inc. model.
    - What are some of your most-hated buzzwords?
    - Definition: Beg the question (http://bit.ly/1OEnvpY)
    - Gambler's Fallacy: http://bit.ly/1ihyfAJ
    - Hot-hand Fallacy: http://bit.ly/1KHGgv4
    - Cherry Picking: http://bit.ly/1QrT3k5
    - NY Times: Test Your Problem Solving (Confirmation Bias)- http://nyti.ms/1gd43om
    - Joe Pulizzi's new book, Content Inc.: http://amzn.to/1K0pmo8
    - Follow Joe on Twitter: http://bit.ly/1UFwy0Y
    30 min
  • Episode 10: How to Pitch Your Business, and Brand Storytelling with Park Howell | The Bcast
    This week Peter and Jonathan talk about how to pitch your business, and Park Howell (from The Business of Story podcast) explains how to tell your brand story.
    Show notes:
    How to Pitch Your Business
    - Investor Pitch Deck Templates: http://bit.ly/bcast-pitch
    - Guy Kawasaki's Art of Pitching: http://amex.co/1M96qVW
    - Our Favorite Tools to Create Your Pitch: http://bit.ly/1ay1Tgo
    - PitchEnvy: http://www.pitchenvy.com/
    Brand Storytelling
    - Simon Sinek's TED talk: http://bit.ly/1SW1Z6t
    - The Business of Story: http://bit.ly/1J0h3LB
    - The Storytelling Animal by Jonathan Gottschall: http://amzn.to/1W4CiQh
    - Winning the Story Wars by Jonah Sachs: http://amzn.to/1T8VSqi
    - Finding Joe (the movie): http://bit.ly/1K66Esp
    32 min

About The Bcast

From the publisher's feed

The Bcast is the official podcast of Bplans.com, hosted by Jonathan Michael and Peter Thorsson.