- Before you begin
When you start any journey, many things can hold you back, the most powerful of which is DOUBT. When you try doing something different, challenges arise. Things you and your ancestors struggled with surface from the depths of your subconscious.
Your life experiences and those of your ancestors leave a mark on your consciousness. Breaking free on your own is challenging.
Four things are mandatory when you are breaking free: aspiration, desperation, inspiration, and perspiration.
Set your heart on what you desire. With every heartbeat, you have to believe that your dreams are real and worthy of your efforts, time, emotions, and energy.
It must be something you have wanted for some time. Maybe no one knows about it, but when alone, you have yearned for it. You always hoped that one day you would have a venture of your own and be your own boss.
Remember when you were 10 or 12 years old, and you felt exhausted from people telling you what to do. You were tired of those older than you bossing you around. You wished you could escape, run away somewhere they couldn’t get you, and be free forever.
Well, you are feeling that feeling again. You are not 10 or 12 anymore. You may be in your twenties, thirties, forties, whatever. It doesn’t matter. It’s never too late to want to be your boss.
I have a friend in her eighties, still chipping away as a solopreneur and reinventing herself. Why would someone in their eighties try to learn the internet and social media? Technology wasn’t her friend when she was a child in school.
She’s working through the everyday challenges of being her boss so she has something exciting to wake up to each morning and something wonderful to dream about as she lays her head on her pillow at night.
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Do you dream of being your boss?
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Would you love to manage your own time?
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How does it feel to work when you feel like it and take time off when the wind beckons you?
Starting your own business is more than that. I know a man who hangs up the phone on a customer and says, “I think I will go and catch some surf before I begin work again.”
It took him years to build that lifestyle, but he did it because he couldn’t live any other way. He didn’t want to toil away building someone else’s riches while he brought home a weekly paycheck.
You may say, “I have no money to start my business.” I have heard a saying over and over and over again: “You need money to make money.” It’s a bad saying and not completely right.
If you have money, you can place ads, hoping your ideal customers see them and come buy your products or services. That’s true! This model works.
But when you don’t have money, you have something else that you can use to start a new business. You have your sweat. My mentor Elaine said this often: “You always have sweat equity.”
What is sweat equity? It’s your perspiration. Be willing to do the legwork. Have you seen peddlers on the street selling their wares? Has anyone ever knocked on your door or stuck a flier offering to either sell or buy your house? Dentists, chiropractors, painters, and plumbers are always canvassing neighborhoods to sell their services.
Desperate times demand desperate measures.
Some do it on their own, some hand the fliers to someone else and ask them to place them on every door. That’s sweat equity. Whoever is placing the flier gets paid in some form while sweating it out.
You have to be willing to sweat it out when you are starting. If you ever feel that not having money is a deterrent to starting your business, that's a lie you need to let go of right now.
I started my hypnotherapy and healing business, banking on my sweat equity. In California, you can’t place fliers on cars. Most businesses don’t want you to place your brochure or card in their waiting rooms.
It’s never easy to start your business, but you can do it when you feel desperate and inspired at the same time.
You have to believe one hundred percent that there are people who need what you sell. Even though many people could use your services or products, they may not all connect with you, so they will not buy from you. There will always be some people who will connect with you and buy from you. You need to focus only on them in your heart, your mind, and your body.
Embrace your doubts. Notice them, make friends with them, and use them as a teaching tool to become aware of yourself.
Your subconscious always tells you what feels like danger. Your critical mind's job is to keep you safe from all these familiar and unfamiliar dangers. Make them your allies.
Despite your doubts, dare to dream! Here’s to an adventurous start to your business. Welcome home, dear entrepreneur!
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